Does Your Campus Visit Connect With Best Fit Students?

1. DOES YOUR CAMPUS VISIT
CONNECT
WITH BEST FIT STUDENTS?
The Presentation Formerly Known As:
IS YOUR CAMPUS VISIT A “KEYSTONE”
TO YOUR RECRUITMENT SUCCESS?
Jeff Kallay
VP, Consulting
TargetX

2. CAMPUS
250
Worked with VISITS PROGAMS
campuses!
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

3. CAMPUS VISITS PROGAMS
mirrors
Brands are
We purchase based
upon conforming
self image
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

4. CAMPUS VISITS PROGAMS
“I visited
campus and
it felt right!”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

5. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

6. Our passion toVISITS PROGAMS
CAMPUS help campus visits be:
Authentic
Engaging
Memorable
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

7. CAMPUS VISITS PROGAMS
Most influencial information in application process
Campus Visit 65%
Parents/Family Members 39%
Current Students/Graduates 33%
Website 26%
Printed Materials 25%
Guidance Counselor 24%
Admissions Staff 24%
Arts & Science Group Student Poll
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

8. CAMPUS VISITS PROGAMS
84% Use the web most heavily
in researching colleges
71%
Say the campus visit is
the most trusted source
of information
Eduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

9. CAMPUS VISITS PROGAMS
Noel Levitz
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

10. CAMPUS VISITS PROGAMS
But most college tour scripts
are numbingly similar, and
information is not really the
point. Students and their
families are looking for the
ineffable moment when,
through some alchemy of
atmosphere, setting or vibe,
they suddenly know this is
the place for them.
Read the LA Times Article
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

11. Have a full time Campus Visit Director...
CAMPUS VISITS PROGAMS
And, get them active @ www.civsa.org
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

12. “It’s all about the experience!
CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

13. Integration of the Four E’s / Experiences
CAMPUS VISITS PROGAMS
Absorption
Entertainment Education
Passive Active
Participation Participation
Esthetic Escape
Immersion
Strategic Horizons, “The Experience Economy”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

14. “I visited and it felt right!”
CAMPUS VISITS better look good.)
(But it PROGAMS
“The study by the Association of Higher Education
Facilities Officers sought to determine “the relative
importance of an institution’s physical assets on a
student’s choice of school,” so they surveyed about
16,000 students from 46 colleges.
More than half the respondents indicated that the
“attractiveness of the campus” was essential or
very important in their decision where to attend
school. Students said that poorly maintained open
spaces played a key role. And 50 percent either
strongly agreed or agreed with the statement,
“When I first saw the campus, I knew this was the
right college for me.”
The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

15. Fix your
3
CAMPUS VISITS
“P” basics! PROGAMS
Parking
Plumbing
Place
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS?
That Connect with Best Fits Students TargetX

16. 10 Tenets of “Experiences”
CAMPUS VISITS PROGAMS
1. Integrate Four E’s
2.Aesthetics/Esthetics
3. Real and Authentic
4. Customization
5. Sensory Engagement
6. Emotional Engagement
7. Anchored in Stories (not stats)
8. Signature Moment
9. Themes
10. Mix in Memorabilia
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

17. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

18. Tips for your student guides/ambassadors:
CAMPUS VISITS PROGAMS
Don’t be a “Tourbot”
Be present
Set the expectation
Choose your attitude
Tell stories not stats
Watch your pronouns
Close the deal
Have fun!
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

19. Lynn University
CAMPUS VISITS PROGAMS
Boca Raton, Florida
Private
Private, four year national liberal arts college
1660 undergraduates
Affiliated with the United Methodist Church
24% students from 45 states and 13 countries
1415 international students from 78 nations
123 lushly landscaped acres Change Lives
Member of the Colleges Thatwith six fresh water lakes
175 acres
Hosted the last 2012 Presidential Debate
This “Shangri-La north of Little Rock”
proudly has no greek community
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

20. Lynn University
CAMPUS VISITS PROGAMS
Boca Raton, Florida
Private, four year national liberal arts college
Affiliated with the United Methodist Church
1415 students from 45 states and 13 countries
“It’s all about the community!”
Member of the Colleges That Change Lives
175 acres
This “Shangri-La north of Little Rock”
proudly has no greek community
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

21. Lynn University
CAMPUS VISITS PROGAMS
Boca Raton, Florida
Private, four year national liberal arts college
Affiliated with the United Methodist Church
1415 students from 45 states and 13 countries
“It’s all about the community!”
Member of the Colleges That Change Lives
175 acres
LUNCH AT LYNN
This “Shangri-La north of Little Rock”
proudly has no greek community
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

22. CAMPUS VISITS PROGAMS
1600+ student visits
14% increase in visits
Enrolled largest
freshmen class in
five years
Read the Inside Higher Ed Article
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

23. Hendrix College
CAMPUS VISITS PROGAMS
Conway, Arkansas (Little Rock suburb of 58,900)
Private, four year national liberal arts college
Affiliated with the United Methodist Church
1415 students from 45 states and 13 countries
Member of the Colleges That Change Lives
175 acres
This “Shangri-La north of Little Rock”
proudly has no greek community
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

24. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

25. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

26. 2000+ visitors
CAMPUS VISITS60% accepted students visit
PROGAMS
30% yield rate on visit
10 Hendrix Experience Days
6 Paid Interns managing
120 Volunteer HEAT
-airport shuttle drivers
-campus walker guides
-lunch hosts
-residential walkers
-logisitics
-arranging overnights
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

27. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

28. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
All families have lunch
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

29. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
National Signature Moment
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

30. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
National momentum
Increased enrollment
Better profile
Increased visit and yield
Improved retention rate
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

31. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Southern Methodist University
Dallas, Texas
Public, student-focused research university with 12
Dallas, (founded in 1911 by United Methodist Church)
Private Texas
colleges and schools offering 97 bachelor’s, 85 master’s
Private (founded in 1911 by United universities
Ranks in top one-fourth of nationalMethodist Church)
and 35 doctoral degrees Future”
11,000 in“Bigone-fourth states and 50 countries,
top Hair and Big
Ranks students from 50 of national universities
857 acres
11,000 students from 50 states and 50 countries,
6,662 are undergraduate
165 buildings
6,662 are undergraduate
8 colleges and schools
8 colleges
237 acres and schools
3 campuses (Dallas, Plano and Taos, NM)
101 buildings
237 acres (Dallas campus)
101 buildings
Fourth largest university in Texas
“Academic Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

32. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Dallas, Texas
Public, student-focused research university with 12
Private (founded in 1911 by United Methodist Church)
colleges and schools offering 97 bachelor’s, 85 master’s
Ranks in top one-fourth of national universities
and 35 doctoral degrees
11,000 students from 50 states and 50 countries,
857 acres
6,662 are undergraduate
165 buildings
8 colleges and schools
237 acres
101 buildings
Fourth largest university in Texas
“Intellectual Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
CAMPUS VISIT PROGAMS CONNECT
DOES YOUR CAMPUS VISIT Jeff Kallay
WITH BEST FIT STUDENTS?
That Connect with Best Fits Students TargetX

33. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Dallas, Texas
Public, student-focused research university with 12
Private (founded in 1911 by United Methodist Church)
colleges and schools offering 97 bachelor’s, 85 master’s
Ranks in top one-fourth of national universities
and 35 doctoral degrees
11,000 students from 50 states and 50 countries,
857 acres
6,662 are undergraduate
165 buildings
8 colleges and schools
237 acres
101 buildings
“Big Hair and Big Future”
Fourth largest university in Texas
“Academic Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

34. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
“Life is too short
to go to college on
an ugly campus.”
R. Gerald Turner, SMU President
Fourth largest university in Texas
“A green light to greatness.”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

35. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
Fourth largest university in Texas
“A green light to greatness.”
The building is part of the message Mary Wright Admission Center, TCU
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

36. University of North Texas
CAMPUS VISITS PROGAMS
Denton, Texas (suburban DFW city of 117,187)
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
Fourth largest university in Texas
with “A green light to greatness.”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

37. CAMPUS VISITS PROGAMS
=
20,200 visitors
22 Eagle
Ambassadors
(paid)
2250 tours given
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

38. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

39. Mass Customization
Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

40. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
General Tours Transfer Tours
Graduate Tours
Group Tours VIP Tours
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

41. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
Evening Tours Athlete Tours
Private Tours Academic Tours
Specialty Tours
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

42. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

43. Mass Transportation
Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

44. Eagle Ambassadors
CAMPUS
The BIG VISITS PROGAMS
Prospective Students
= Picture Parents/Guests
EXPO students
Total Tours Given
9000
6750
4500
2250
0
00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

45. =CAMPUS to Enrolled Ambassadors
Eagle
ProspectVISITS PROGAMS Non-Tour Takers
Yield Rate Comparison Tour Takers
40.00%
30.00%
20.00%
10.00%
0%
2008 2009 2010 2011 2012
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

46. Georgetown College
CAMPUS VISITS PROGAMS
Georgetown, Kentucky
Private, four year national liberal arts college
Christian, Baptist Affliated
Live. Learn. Believe.
1,116 undergraduate students
104 acres
45 buildings
Improving the campus visit at the speed of light
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

47. CAMPUS VISITS PROGAMS
Agents of Change
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

48. CAMPUS VISITS PROGAMS
Agents of Change
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

49. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

50. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

51. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

52. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

53. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

54. CAMPUS VISITS PROGAMS
Agents of Change
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

55. CAMPUS VISITS PROGAMS
Agents of Change
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

56. CAMPUS VISITS PROGAMS
Navigate Admissions Parking Better
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

57. CAMPUS VISITS PROGAMS
Agents of Change
Create a Sense of Place
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

58. CAMPUS VISITS PROGAMS
Exterior Aesthetic Improvements
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

59. CAMPUS VISITS PROGAMS
Interior Aesthetic Improvements
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

60. CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

61. CAMPUS VISITS PROGAMS
“We want to show
that Georgetown is a
fun loving campus
community.”
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

62. CAMPUS VISITS PROGAMS
Agents of Change
Faculty support and campus wide momentum
Improved Staff morale
Increased visit numbers
Increased applications from those who visit
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

63. Birmingham-Southern College
CAMPUS VISITS PROGAMS
Private, four year national liberal arts college
Affiliated with the United Methodist Church
1305 students
Member of the Colleges That Change Lives
175 “Hilltop” acres
Two years ago faced a $20 million budget shortage
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

64. CAMPUS VISITS PROGAMS
watch video at this link or http://vimeo.com/61026911#at=0
DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay
WITH BEST FIT STUDENTS? TargetX

65. www.targetx.com
www.targetx.com
iThink Blog, Recruitment Minute & more
Jeff Kallay
VP, Consulting
TargetX

66. DOES YOUR CAMPUS VISIT
CONNECT
WITH BEST FIT STUDENTS?
Download PDF Version with Hyperlinks:
www.targetx.com/slideshare/kyacac2013
kallay@targetx.com
Jeff Kallay
VP, Consulting
TargetX