Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff

•

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Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.

Education

Not Your Mamma’s Admissions
BrianWm.Niles
Founder&ChiefEvangelist,TargetX
@brianwmniles
Creating a Better Experience forApplicants and YourAdmissions Staff
AbeGruber
SeniorSalesEngineer,TargetX
@abegruber

Setting Expectations
Introductions
TRENDS: Applying to College Today
A New Way to Apply to College
TRENDS: Making Admissions Decisions Today
An Better Way to Read Applications

BrianWm.Niles
Founder&ChiefEvangelist
TargetX
Your Guides Today
AbeGruber
SeniorSalesEngineer
TargetX

Students Institutions
Wants an experience
that guides them,
helps them stay
organized and
available on mobile
devices.
Needs an experience
that is simple and
something that they
can manage on their
own and doesn’t
require coding.

37Chegg-TargetX SocialAdmissions Report, 2016
Percent of high
school students
used their
smartphone
primarily to
research colleges

78Chegg-TargetX SocialAdmissions Report, 2016
Percent said
their experience
was satisfactory
or frustrating

20Bob Johnson Consulting, 2016
Percent would
have a negative
opinion of the
institution based
on this experience.

67Eduventures Research, 2015
Percent
completed some
part of their online
application on a
mobile device

0Editor’s Note: Until July 2015 :)
Number of
admissions
applications
designed to be
completed on
a smartphone.

Pick a type of application
Fill out the “cards”
Use the sidebar to navigate
Make sure you submit it at the end

For today’s exercise, this is a 
very basic application
No Recommendations
No Essay or Personal Statement
No Application Fees

Compiling Lots of Information
Attaching Important Documents
Checklist Items Completed
Read, Comment, Recommend
Tiered Decision Process

Bookmarks & Scorecards
Scroll Through Documents
Score Each Section
Make a Final Decision & Submit
Logout & Check Your Email

If you said Accept, return to
targetx.com/apply
See your decision!

Mobile Designed Experience
Eliminate Data Integration
Decisions Made from Anywhere
Automate the Process Everywhere

Questions?
 
(and congratulations on being admitted ;)

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Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff

1. Not Your Mamma’s Admissions BrianWm.Niles Founder&ChiefEvangelist,TargetX @brianwmniles Creating a Better Experience forApplicants and YourAdmissions Staff AbeGruber SeniorSalesEngineer,TargetX @abegruber

2. Setting Expectations Introductions TRENDS: Applying to College Today A New Way to Apply to College TRENDS: Making Admissions Decisions Today An Better Way to Read Applications

3. BrianWm.Niles Founder&ChiefEvangelist TargetX Your Guides Today AbeGruber SeniorSalesEngineer TargetX

4. Applying to  College Today

5. Students Institutions Wants an experience that guides them, helps them stay organized and available on mobile devices. Needs an experience that is simple and something that they can manage on their own and doesn’t require coding.

6. 37Chegg-TargetX SocialAdmissions Report, 2016 Percent of high school students used their smartphone primarily to research colleges

7. 78Chegg-TargetX SocialAdmissions Report, 2016 Percent said their experience was satisfactory or frustrating

8. 20Bob Johnson Consulting, 2016 Percent would have a negative opinion of the institution based on this experience.

9. 67Eduventures Research, 2015 Percent completed some part of their online application on a mobile device

10. 0Editor’s Note: Until July 2015 :) Number of admissions applications designed to be completed on a smartphone.

11. Everything has  now changed.

12. Everything has  now changed.

13. Pick a type of application Fill out the “cards” Use the sidebar to navigate Make sure you submit it at the end

14. For today’s exercise, this is a  very basic application No Recommendations No Essay or Personal Statement No Application Fees

15. Making Admissions Decisions Today

16. With all the technology today …

17. Not so mobile friendly.

18. Compiling Lots of Information Attaching Important Documents Checklist Items Completed Read, Comment, Recommend Tiered Decision Process

19.

20. Bookmarks & Scorecards Scroll Through Documents Score Each Section Make a Final Decision & Submit Logout & Check Your Email

21. If you said Accept, return to targetx.com/apply See your decision!

22. Mobile Designed Experience Eliminate Data Integration Decisions Made from Anywhere Automate the Process Everywhere

23. Questions?   (and congratulations on being admitted ;)

24. Thank you

Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff

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