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Element, Sources, Relevance Of Database

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Element, Sources, Relevance Of Database

  1. 1. Element, Sources, Relevance of Database Presented By Tarun Arya
  2. 2. Elements in Database <ul><li>Name </li></ul><ul><li>Father’s Name </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><ul><li>Male </li></ul></ul><ul><ul><li>Female </li></ul></ul><ul><li>Date of Birth </li></ul>
  3. 3. Elements in Database <ul><li>Occupation </li></ul><ul><ul><li>Service (Designation) </li></ul></ul><ul><ul><li>Business (Name) </li></ul></ul><ul><ul><li>Profession (Name) </li></ul></ul><ul><li>Income </li></ul><ul><li>Address </li></ul><ul><ul><li>Residence </li></ul></ul><ul><ul><li>Office </li></ul></ul>
  4. 4. Elements in Database <ul><li>Phone Number </li></ul><ul><ul><li>Residence </li></ul></ul><ul><ul><li>Office </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><li>Email ID </li></ul><ul><li>Anniversary </li></ul><ul><ul><li>Wedding </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Birthdays </li></ul></ul>
  5. 5. Elements in Database <ul><li>Children </li></ul><ul><ul><li>Number of Children </li></ul></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Educational Information </li></ul></ul><ul><ul><li>Preference </li></ul></ul><ul><li>Hobbies </li></ul><ul><li>Preferable Sweets </li></ul><ul><ul><li>3 Types </li></ul></ul>
  6. 6. Elements in Database <ul><li>Frequent Days of Visit </li></ul><ul><li>Frequent Time of Visit </li></ul><ul><li>Frequent Mode of Transportation </li></ul><ul><li>Average Bought Quantity/-visit </li></ul><ul><li>Payment Mode </li></ul><ul><ul><li>Cash </li></ul></ul><ul><ul><li>Cheque </li></ul></ul>
  7. 7. Elements in Database <ul><li>Credit Days </li></ul><ul><li>Type of Customer </li></ul><ul><ul><li>Opportunist </li></ul></ul><ul><ul><li>Creative Customer </li></ul></ul><ul><ul><li>Traders </li></ul></ul><ul><ul><li>Negotiators </li></ul></ul><ul><li>Political Interest </li></ul>
  8. 8. Sources of Database <ul><li>Research </li></ul><ul><li>Personal Contacts </li></ul><ul><li>Customers </li></ul><ul><li>Meetings </li></ul><ul><li>Parties </li></ul><ul><li>Catering Orders </li></ul><ul><li>Observation </li></ul>
  9. 9. Sources of Database <ul><li>Sales Persons </li></ul><ul><li>Suppliers </li></ul><ul><li>Low Profile Politicians </li></ul><ul><li>News Paper Hawkers </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Lawyers </li></ul>
  10. 10. Sources of Database <ul><li>Receipt book and payment book </li></ul><ul><li>From the member of social community </li></ul><ul><li>From the members of school “Maharshi Dayanand Shikhsa Sadan” </li></ul>
  11. 11. Future Source of Database <ul><li>Internet </li></ul><ul><li>Database Agency </li></ul><ul><li>Mobile Service Provider </li></ul><ul><li>Research </li></ul><ul><li>Plastic money </li></ul><ul><ul><li>Credit Card </li></ul></ul><ul><ul><li>Debit Card </li></ul></ul>
  12. 12. Advantage of Making Data Base <ul><li>Increase in sales </li></ul><ul><li>Product customization </li></ul><ul><li>Personal touch with the customer </li></ul><ul><li>For future surveys or predictive analysis </li></ul><ul><li>Financial helps </li></ul><ul><li>Helpful in the long term </li></ul><ul><li>Proper handling of business </li></ul>
  13. 13. Advantage of Making Data Base <ul><li>Dependable data </li></ul><ul><li>Present market scenario </li></ul><ul><li>To give the franchise </li></ul><ul><li>Information about opening new branches and further extension of business </li></ul><ul><li>Helpful in making future policies </li></ul>
  14. 14. Advantage of Making Data Base <ul><li>A hierarchical structure describes relationships between objects, which can inherit characteristics of objects above them. </li></ul><ul><li>Helpful in decision making process. </li></ul><ul><li>Helpful in the promotional activities. </li></ul>
  15. 15. Relevance of Database in B2C Market <ul><li>Employees </li></ul><ul><ul><li>To inform about the new policies to the employees. </li></ul></ul><ul><ul><li>To calculate the salaries </li></ul></ul><ul><ul><li>To inform the certain characteristics of customers of any particular area. </li></ul></ul><ul><ul><li>To inform about the duties & responsibilities per day. </li></ul></ul>
  16. 16. Relevance of Database in B2C Market <ul><li>Customers </li></ul><ul><ul><li>To segment the market </li></ul></ul><ul><ul><li>To get the new information about the new & changing trends. </li></ul></ul><ul><ul><li>To get the feedback from the customers after purchase. </li></ul></ul><ul><ul><li>To get the feedback from the customers after visiting the shop. </li></ul></ul>
  17. 17. Relevance of Database in B2C Market <ul><ul><li>To measure the promotional activities. </li></ul></ul><ul><ul><li>To get the data about the new customers. </li></ul></ul><ul><ul><li>To inform about the new products. </li></ul></ul><ul><ul><li>To inform about the new launches. </li></ul></ul><ul><ul><li>To inform about the new offers. </li></ul></ul><ul><ul><li>To greet them on festivals & occasions. </li></ul></ul><ul><ul><li>To contact our old customer who have left buying from us. </li></ul></ul>
  18. 18. Relevance of Database in B2C Market <ul><ul><li>To send them the free gifts (calendars, diaries etc.) </li></ul></ul><ul><ul><li>For brand recall. </li></ul></ul><ul><ul><li>To collect the payment. </li></ul></ul><ul><ul><li>To maintain the personal information about the customers and use it at appropriate time. </li></ul></ul><ul><ul><li>To send free birthday, anniversary cakes to our 20% potential customers. </li></ul></ul>
  19. 19. Relevance of Database in B2C Market <ul><ul><li>To send the reminders to the customers about our policies: </li></ul></ul><ul><ul><ul><li>To make the phone calls for information. </li></ul></ul></ul><ul><ul><ul><li>To send them informatory SMS. </li></ul></ul></ul><ul><ul><ul><li>To e-mail them. </li></ul></ul></ul><ul><ul><ul><li>To send the direct letters. </li></ul></ul></ul><ul><ul><ul><li>To send the marketing person to potential customers. </li></ul></ul></ul>
  20. 20. Relevance of Database in B2C Market <ul><ul><li>To inform the students about their results with congratulations. </li></ul></ul><ul><ul><li>To invite the customers for events. </li></ul></ul><ul><ul><li>To congratulate the party leaders at the time of election. </li></ul></ul><ul><ul><li>To inform the customers about any change in location of factory and technology. </li></ul></ul><ul><ul><li>To inform the customers about change in price. </li></ul></ul>
  21. 21. Relevance of Database in B2C Market <ul><ul><li>To inform the customers about changed menu of catering order. </li></ul></ul><ul><ul><li>To inform customers about change in packaging. </li></ul></ul><ul><ul><li>To do periodic surveys for prediction. </li></ul></ul><ul><ul><li>To take the orders from customers at the time of festivals & occasions. </li></ul></ul><ul><ul><li>For product customizations </li></ul></ul>

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