This document provides a marketing plan for an Android app called AGROCONSULTCART that aims to provide agricultural consulting services and enable e-commerce for farmers, traders, and students. The app will offer technical solutions to crop problems, weather forecasts, information on seeds, machinery and government schemes. It will allow users to purchase seeds and machinery online and connect with dealers. The plan details target customers, competitors, premium features, pricing, promotion, implementation timeline, and performance metrics to track success. The overall goal is to be India's best agricultural consulting app and help 50,000 users in the initial launch.

1. AGROCONSULTCART® Marketing plan for android
app

2. BRAND
Slogan-Agriculture Market is too tensile.Let’s make
profit from it.
Motto- “Simple & Profitable Agri-techniques”

3. EXECUTIVE SUMMARY
Are there any app which have technical analysis solutions & create
“agri e-commerce” for segments???
• The aim is to help customer by technical solutions of their problem and complete analysis
and consultant regarding crops,HYV-seed,agri-trading,pilot training program, Govt.
Yojanas by experts.
• Customers can buy& check cost online of agri-machinery & compare brand easier.
• Colloboration with agri-machinery companies like Mahindra,Swaraj & with seed
manufacturing companies like Agro-Biotech etc. ,research institutes for trainings as well as
our app have all Govt. licenced Seed and Manure Dealers contacts number.

4. Why we provide this platform this time not earlier??
•Jio create a revolutionary in digital market.
• Research show online apps helps peoples & people like
it.Therefore,putting“ agriculture consultant and agri-commerce” in
an app.
•Trading paves step to play in market.So, we provide agri-trading
consultancy.

5. SITUATION ANALYSIS

6. TARGET CUSTOMERS
1.)Farmers
2.)Entrepreneur who want to work in
agribusiness
3.)Agri-Traders
4.)Research Students in agriculture

7. COMPETITORS
1.Agrostar 2.IFFCO Kisan app

8. PRODUCT AND SERVICES
a.)Customers can buy online HYV seeds and manure
of Different brands like Agro-Biotech, Kisan instantly
from our app.
b.)Check cost and buy online agri-machinery of
brands Mahindra,Swaraj etc.
c.)Problem of crop solve by agronomist.
d.)Agri-Trading assistance by experts.
e.)Weather Forecasting.
f.)Pilot training and incubation camps in research
institute like NIFTEM(food processing) etc.

9. GOVT. YOJANAS & SCHEMES
• By this app farmers get updated from govt. schemes.
• No one get unprivileged from such profitable schemes now.

10. RESEARCH INSTITUTES FOR TRAININGS

11. Point of Parity
1.)Have consultant regarding the crop
problems.
2.)Forecast weather condition.
3.) Mandi cost
Point of Difference
1.) consultant regarding Government schemes
and Yojanas
2.)Pilot training and incubation camps in research
institutes like ICAR,NIFTEM etc.
3.)Online buy or check cost of agri-machinery like
tractor,thresher,combiner,harvestor, etc.
4.)Contact seed and manure dealers through app
and buy seeds.
5.)support small scale entrepreneur and provide
loans.
6.)assistance in agri stock market by experts.
7.)install solar panels in farms.
8.)Awareness of Sustainable,technical,organic and
productive farming.

12. •India’s best consultant app for agriculture.
•India’s first and successfull app in agri-trading in stocks.
•50,000+ Downloads initial stage.
•Promote Organic and sustainable agriculture.
•Promote small scale business(Food Processing,Poultry,etc.)
•Promote agriculture studies in collobaration with ICAR.

14. INCENTIVES
•Free subscription of the newsletter on “new trend in agriculture” for 6 months.
•FREE Home Delievery of the product purchased from the app instantly.
•Online Quizzes and competitions.Prizes!!!
•Discounts Coupons
•Platform to talk to the folks and share views and get chance to share video in
app
1.)researchers
2.)entrepreneurs
3.)Farmers

15. PREMIUM VERSION
•Installing solar panel in farms at subsidy.
•Better investing techniques taught and assist by business analyst in
agri-stock market as well as full learning course with books and videos.
• Get full support from our team to setup small scale business-
Poultry,animal husbandary, horticulture etc. and provide loan.

16. PRICE
•Free Version attract new users and increase downloads.
•Premium Version of the app priced $9.27(~499₹) for half-yearly which is
negligible in terms of the services we provide.

17. COMMUNICATION
•Website
•Social Media(Facebook Page,Twitter,etc)
•You tube Channel
•Letter
•Blogs
•Phone-Call

18. PROMOTION
•Social Media(Facebook Page,Twitter,etc.)
•Digital Marketing
•Promotion through our collaborate companies camps
•Promotion through training camp by research institutes
•Agriculture Fair by camps(Krishi Fair)
•Referral coupons in premium membership

19. DISTRIBUTION
•Google Play store
•Company Functional Website
•IOS App Store

20. IMPLEMENTATION
•Hire Agronomist, Trading Analyst,Customer-Care employees.
•Collobrate with agri-machinery companies & seed-manure producing companies.
•Collobrate with research institutes.
•Work on Digital marketing and publicity like Visual Ads,Posters,Website etc.
•Market Research

21. SCHEDULE
•Hiring Purpose(1month)
•Product & Services implementation(1 month)
•Sales & Marketing Channel(2months)
•Collobration with companies and research institutes(2 months)
•Research Analysis in Market(1.5 months)
•Implementation on new policy like weather,trading assistance,retail etc.(2 months)

22. VALUE PROPOSITIONS
Customer Values
24/7 Customer Service by experts
Customer Satisfaction
Profits of customer
Easy Services
Company Values
Team Work
Excellence is Key of success
Integrity
Responsiveness
Results
Fun

23. CONTROL
•To evaluate company performance.
•Sales and profitability operation
•Market share and market performance
•Customer Satisfaction
•Quality Products
•Employee job satisfaction and training levels
•Financial Condition of company

24. EXHIBITS

25. ANALYSIS BY COMPANY

26. •Market sale of Mahindra & Mahindra and Sonalika agri-machinery company.
•This show rise in sale of agri-machinery.
21386 units 6050 units
26001 units 7381 units
Mahindra Soanalika
4615
1331
Increaseinsalefrom2016to2017
Sale in 2017 & 2016 resp.
INCREASE IN SALE

27. SUMMARY

28. THANK YOU

29. DISCLAIMER
This presentation is created by Tarun Kumar,Thapar University as a final
project during marketing internship under Prof.Sameer Mathur,IIM-
Lucknow.