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Diiggiittaall TTrraannssffoorrmaattiioonn IImppeerraattiivveess 
cited compliance 
as a distracting 
resource from improving 
the customer experience7 
of customers 
want their bank 
to proactively 
recommend 
products and 
services that can 
help them meet 
their needs9 
How the banking and financial services industry 
2-5%market share gain is 
expected from early 
movers in digital 
transformation1 
6xmore expensive 
to aquire a new 
customer than 
to retain an existing one6 
can thrive in the new digital environment 
1. Develop compelling 
customer experiences 
2. Lower costs while 
improving service 
3. Leverage customer data 
and meet compliance 
requirements 
Tata Consultancy Services Digital Software & Solutions Group delivers solutions that help organizations 
navigate the path to successful Digital Transformation. Through deep industry expertise, modular, 
customizable solutions that meet real needs, and an “experience certainty” commitment, TCS helps 
the banking and financial industry stay ahead of customers’ needs and drive down costs. 
Sources: 1. MIT Center of Digital Business, 2. EConsultancy, 3. TCS & Marketforce Destination Digital Report, 4. The Digital Transformation: Changing the Gem in Financial Services, 
5. The 2014 Digital Disruption in Banking Survey, 6. Neilsen, 7. TCS & Marketforce Destination Digital Report, 8. Forrester, 9. The 2014 Digital Disruption in Banking Survey , 
10. The Banker Database, 11. World Retail Banking Report 2013, 12. McKinsey&Company, 13. 2013 Mobile Banking and Commerce Summit 
90% of customers trust 
recommendations 
from their friends 
or peer groups 
trust the 
company 
10% 
advertisements8 
Only 
20-40% 
49% 
www.tcs.com/Digital-Software-Solutions 
Customers now have options far 
beyond the branch to get their financial 
needs met. That means you have to find 
ways to deliver more of what they’re 
looking for. And when you do, you get 
more, too: customers, profitability per 
customer, and positive reviews. 
Great service doesn’t have to 
mean more cost: it can mean 
more self-service, more mobile 
options, more automation. With 
the right mix, you can make 
customers happier while 
keeping operating costs down. 
Everybody wins. 
We know compliance is job one, but 
so is profitability. You have lots of 
customer data; we’ll give you ways 
to analyze it, see it, and use it to 
grow your business, all within your 
governance structure. 
39% said improving the customer experience 
should be the highest strategic priority2 
Only 37%of brands received 
good or excellent 
customer experience 
scores this year3 
51% 
68% 
Online bill pay 
customers are twice 
as profitable as the 
average customer42x 
26% of companies have a well-developed 
strategy in place 
for improving the customer experience12 
48% of customers are 
interested in real-time 
and forward-looking 
spending analysis tools5 
of banking 
processes are 
digitized11 
$ 
of customers 
will change 
banks for a 
better mobile 
experience10 
50% of retail bank clients 
may leave due to the 
quality of service13

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Digital Transformation Imperative for Banking & Financial Services

  • 1. Diiggiittaall TTrraannssffoorrmaattiioonn IImppeerraattiivveess cited compliance as a distracting resource from improving the customer experience7 of customers want their bank to proactively recommend products and services that can help them meet their needs9 How the banking and financial services industry 2-5%market share gain is expected from early movers in digital transformation1 6xmore expensive to aquire a new customer than to retain an existing one6 can thrive in the new digital environment 1. Develop compelling customer experiences 2. Lower costs while improving service 3. Leverage customer data and meet compliance requirements Tata Consultancy Services Digital Software & Solutions Group delivers solutions that help organizations navigate the path to successful Digital Transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, and an “experience certainty” commitment, TCS helps the banking and financial industry stay ahead of customers’ needs and drive down costs. Sources: 1. MIT Center of Digital Business, 2. EConsultancy, 3. TCS & Marketforce Destination Digital Report, 4. The Digital Transformation: Changing the Gem in Financial Services, 5. The 2014 Digital Disruption in Banking Survey, 6. Neilsen, 7. TCS & Marketforce Destination Digital Report, 8. Forrester, 9. The 2014 Digital Disruption in Banking Survey , 10. The Banker Database, 11. World Retail Banking Report 2013, 12. McKinsey&Company, 13. 2013 Mobile Banking and Commerce Summit 90% of customers trust recommendations from their friends or peer groups trust the company 10% advertisements8 Only 20-40% 49% www.tcs.com/Digital-Software-Solutions Customers now have options far beyond the branch to get their financial needs met. That means you have to find ways to deliver more of what they’re looking for. And when you do, you get more, too: customers, profitability per customer, and positive reviews. Great service doesn’t have to mean more cost: it can mean more self-service, more mobile options, more automation. With the right mix, you can make customers happier while keeping operating costs down. Everybody wins. We know compliance is job one, but so is profitability. You have lots of customer data; we’ll give you ways to analyze it, see it, and use it to grow your business, all within your governance structure. 39% said improving the customer experience should be the highest strategic priority2 Only 37%of brands received good or excellent customer experience scores this year3 51% 68% Online bill pay customers are twice as profitable as the average customer42x 26% of companies have a well-developed strategy in place for improving the customer experience12 48% of customers are interested in real-time and forward-looking spending analysis tools5 of banking processes are digitized11 $ of customers will change banks for a better mobile experience10 50% of retail bank clients may leave due to the quality of service13