Presented at ICT Qatar digital media seminar - May 2013

2. The Truth About…

20. So where does Social Media fit in?

25. NOT
Advertising
or
marketing messages
or
online campaigns
1

26. People
talking together
&
sharing information
online
using
publicly accessible
platforms
2

28. I don’t know the
key to success
but the
key to failure
is trying to
please everybody

33. Social Media
is
NOT about ROI
it’s
more about
Customer Satisfaction
Engagement
&
Retention

36. Content
is the new
democracy
and we the
people
are ensuring that
our voices are heard
Brian Solis
The Social Media Manifesto

37. Feb 2010

38. Secret Recipe
Owned
EarnedPaid
Digital
Advertising
Social
Media
Content

39. Campaign
Time
Reach
Time
Reach

40. Goals
Strategy
Execution
Measure

42. Strategy Execution MeasureGoals

43. Goals Execution MeasureStrategy
Strategy Creation
Creating the strategy is the most
important step in having a
successful social media
engagement, with powerful
insights and a dedicated team of
consultants and experts, your
social strategy will have the
strongest impact on your fans.
Brand Analysis
We analyze your current social
brand status online,
competition, your sentiment,
what your fans are saying and
doing…etc – We give you a
unique perspective and insights
to build your social strategy
Choosing Platforms
Through your goals, and
based on proper brand
analysis, platforms are
defined to reach where your
target group exists.

44. Integrating other digital channels

45. Social Linking
Owned
Targeted
Shared
Live
Mobile
www
Print
Mail
Pod
Cast
Articles
News
AD
Banner
Video
Images
PDF
eBooks
Blah,
Blah

46. Goals Strategy MeasureExecution
Community Engagement
To achieve your digital objectives you need
to understanding consumer critics and trial
barriers – Our team of carefully selected and
highly trained Engagement Officers provide
strong online presence, as well as
personalized communication channels that
can defend your brand against critics.
Reputation Management
Not anyone can engage in conversations
with angry or unsatisfied customers and
retain their loyalty – Our specialized
Engagement Officers can handle even the
toughest negative situations and turn your
competitors’ unsatisfied customers into
potential clients.
Building Platforms
Building a successful
platform is not just creating
a fan page or account and
designing it – creating the
correct social or mobile apps
and widgets is key to ensure
top engagement rates with
your fans

47. Responding & two way dialogue strategy

48. Content development & Packaging

50. Goals Strategy Execution Measure
Insights & Reports
Our uniquely detailed and customized
reports provide valuable insights and
analytics about your brand’s presence
online.
In-depth analysis of your brand’s social
metrics measure how much buzz you and
your competitors are generating and
show you specific details of what people
are saying giving you the chance to react
instantly.
Sentiment Analysis
Brands often overlook their
sentiment online and focus on fan
acquisition and engagement rate,
however measuring the sentiment
is far more important because it
provides insights to what extent
fans are actually satisfied about
your brand.

57. Does it Work?

59. 4,125 / 36,695 16,037 / 20,893

60. 5,086 / 8,337 10,846 / 8,624

62. Thank You
Ahmed Hussam - MCP, MCDBA, GAIQ, AUGM
Country Manager, Tattlr Qatar
ahmed.hussam@tattlr.net