2. tavellata@gmail.com
Ever since I was little,
my feet have been in
the clouds and head
in space. Constantly
dreaming and letting
my mind wander. But,
I needed something
to keep my whimsical
muses in order. Which
is why I started my blog,
a random collection of
images and inspiration.
This is my resource for
the ideation of projects
as well as a way to
practice the skill of art
direction.
3. taryn tavella
FEET IN
CLOUDS
HEAD IN
SPACE
Sep. - May
2009 2013
Parsons School of Design
BBA. Strategic Design and Management
.
(Portfolio)
(Portfolio)
The collection
of art and
design work of
Taryn Tavella
Inspiration and
critique of
asthetics and
design.
9. tavellata@gmail.com
New York City has
always been a major part
of my life. The museums
help to create the culture
of the city that I thrive for.
A rebranding of the
Museum Mile is
necessary in order to
create its advertising
campaign. This project
includes a complete style
guide.
12. tavellata@gmail.com
inspirationandcuration
Typography is proof
that opposites can
come together to create
something beautiful. This
type specifications book
explores the fonts Script
MT and Baskerville. It is
in the style of a formal
book of etiquette. Script
MT is a bold font that
conveys spontaneity
and liveliness.
Complementing this font
is Baskerville, a serif font
that is sharp and formal.
20. tavellata@gmail.com
inspirationandcuration
Plastic bags have
become the main
element in shopping in
our society. The following
is a call to action video
campaign giving a
solution to the excess
of plastic bags; a stylish,
foldable, portable, and
durable re-usable bag.
25. tavellata@gmail.com
Most remarkable is
the juxtaposition of the
natural and the artificial.
I conducted a research
project on holistic healing
that soon developed into
a study on the placebo
and the power of ones
mind.
29. tavellata@gmail.com
inspirationandcuration
You can find beauty in
everything and everyone.
The nonprofit organization
Urban ArtBeat needed
a strategy. In a group of
five we created a growth
plan. I was in charge of
the marketing segment.
33. tavellata@gmail.com
Curiosity leads us down
new paths, mapping
them out can create
innovative concepts. In
business models and
planning my group
members and I created
a business plan for a
brand-consulting agency.
36. tavellata@gmail.com
Patterns in society and
culture connect to trends
for the future. Touch was
a trend that we analyzed
which developed into the
idea of involving all the
senses in elements of
design and technology.
46. taryn tavella
KEEP
SPACING
OUT
ALWAYS
so I escpaped into the dreams and fantasies.
(TheEND)
(TheEND)
Strategic
Design and
Management
can help make
ideas a reality
innovation,
sustainability,
quantitative
thinking,
design and data
analysis