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ACT NOW: 4 Marketing Strategies for Small Business Success

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Act, Don’t React to Your Market Mark Wan Business Advisor Small Business Development Center Farmingdale State University of New York
Marketing ,[object Object],[object Object],[object Object]
Today’s workshop is only about four words. PERCEPTION PERSISTENCE PREPARATION PROPORTION
Why is Marketing important? ,[object Object],[object Object]
What effect does Marketing have? ,[object Object],[object Object],[object Object],[object Object]
Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Advertising ,[object Object],[object Object],-- --
Advertising ,[object Object],-- --
Advertising ,[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Knowing Good Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Direct Marketing One percent??? How many impressions/ times does it take to pass the garbage can test? Rankings: 1. Existing customers 2. Referrals from customers 3. Lead that finds you 4. Member of targeted mailing list 5. Member of random list
Direct Mail ,[object Object],[object Object],[object Object],-- --
Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Telemarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Websites ,[object Object],[object Object],[object Object],[object Object],-- --
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
-- --
 
 
Websites The mere fact that you are on the web means very little to gaining new customers.
Banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Search Engines ,[object Object],[object Object],[object Object],-- --
Search Engines ,[object Object],[object Object],[object Object],[object Object],-- --
Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Search Engines ,[object Object],[object Object],-- --
-- --
Email Marketing ,[object Object],[object Object],[object Object],-- --
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
-- --
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Event Marketing ,[object Object],[object Object],[object Object],[object Object],-- --
Event Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Event Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Event Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Event Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Affiliate Marketing ,[object Object],[object Object],[object Object],[object Object],-- --
Affiliate Marketing ,[object Object],[object Object],[object Object],[object Object],-- --
Affiliate Marketing ,[object Object],[object Object],[object Object],[object Object],-- --
Public Relations / Publicity ,[object Object],[object Object],[object Object],-- --
Public Relations / Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Public Relations / Publicity ,[object Object],[object Object],[object Object],[object Object],-- --
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],-- --
One-to-One Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-- --
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],-- --

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ACT NOW: 4 Marketing Strategies for Small Business Success

  • 1. Act, Don’t React to Your Market Mark Wan Business Advisor Small Business Development Center Farmingdale State University of New York
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  • 3. Today’s workshop is only about four words. PERCEPTION PERSISTENCE PREPARATION PROPORTION
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  • 22. Direct Marketing One percent??? How many impressions/ times does it take to pass the garbage can test? Rankings: 1. Existing customers 2. Referrals from customers 3. Lead that finds you 4. Member of targeted mailing list 5. Member of random list
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  • 35. Websites The mere fact that you are on the web means very little to gaining new customers.
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