CRM@Oracle Series: Overview of Oracle's internal implementation of Oracle Mobile Sales Assistant.

1. •<Insert Picture Here>
Deploying Mobile Sales Assistant at Oracle
Deepak Gupta Eve Milrod Halwani
Vice President, CRM Systems Senior Director, Sales Systems
Applications IT Applications IT

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

3. Oracle Corporation
• World’s largest enterprise software vendor
• Three product families:
database, middleware and applications
• $23.3 billion revenue, FY09
• 345,000 global customers
• 21,000+ partners
• 85,000+ employees
• Operating in 145 Countries
• 47 million marketing responses
• 18 million customer contacts
• 24 million prospect contacts

4. Global CRM Implementation
Optimizing Our Go-To-Market
Objective
• Global, consistent, streamlined,
Sales and scalable campaign to
opportunity to quote processes
Approach
Customer
Partners
Data • Go Native – Go Fast
• Consolidation/Centralization
• Start Clean, Stay Clean
• Standards based Integration
• Drive value with BI
Marketing

5. Global CRM Ecosystem
Implementation planned

6. •<Insert Picture Here>
Deploying Mobile Sales Assistant at Oracle
Deepak Gupta Eve Milrod Halwani
Vice President, CRM Systems Senior Director, Sales Systems
Applications IT Applications IT

7. <Insert Picture Here>
Oracle Mobile Sales Assistant

8. Oracle Mobile Sales Assistant
For BlackBerry®… …and iPhone™

9. Challenges/Capabilities/Value
CHALLENGES CAPABILITIES KEY VALUE and BENEFITS
• Increase user adoption of • Affords real-time access to • Increases user adoption
CRM tools CRM data via iPhone™ or • Affinity effect
• Gain access to CRM data
BlackBerry®
• Information at point of
when in the field with no • Allows users to view and
action
laptop maintain key CRM data
• User interface
• Quickly prep for sales calls • Offers a task-oriented user
increases willingness of
• Update key information
interface rep to enter and share
immediately after sales calls • Integrates PIM data, maps, data
• Share customer information
etc. to fully enable a user’s • Integrates Oracle business
instantly in a team selling sales activities activities with daily use of
environment • Provides easy deployment of mobile device
• Integrate customer phone
packaged solution • PIM data, maps
calls with Tasks • Improves sales user
productivity and team
communication
• Download MSA, log on and
go!

10. Mobile Sales Assistant in the CRM Ecosystem
iPhone BlackBerry
Internet
Web Services Web Services
AIA
CRM On Demand Global CRM

11. <Insert Picture Here> Erica Ruliffson
Group Vice President
North American Sales
Oracle Corporation
“Mobile Sales Assistant has been a
great productivity tool for my team. The
intuitive interface has enabled quick,
strong adoption. I regularly use MSA to
check the status of an opportunity
before my executive meetings."

12. For More Information
search.oracle.com
Mobile Sales Assistant
or
sales.oracle.com