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Facebook IQ: The Rapid Rise of Mobile Messaging Infographic

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Discover what's driving the rapid rise of messaging and how marketers can create more personal connections with people globally.

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Facebook IQ: The Rapid Rise of Mobile Messaging Infographic

  1. 1. The Message Heard Around the World Whether they are sharing a photo with their closest friends or chatting with customer service, more and more people around the world are using mobile messaging apps. Explore what’s driving the meteoric rise of messaging across 14 markets. message more today than they did two years ago expect their messaging to increase further over the next two years56% 59% *Among people who currently message in these contexts Source: “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US and VN), Mar 2016. Unless a market is called out specifically, data is on average across the 14 markets. Millennials are defined as people ages 18–34, Gen Xers as 35–54 and Boomers as 55+. 1 EVERYONE GETS THE MESSAGE 321 AUSTRALIA Convenient Casual Economical BRAZIL Convenient Economical Efficient FRANCE Convenient Efficient Economical INDIA Convenient Fun Economical INDONESIA Convenient Efficient User-friendly JAPAN Convenient Economical Efficient MEXICO Convenient Economical Fun SOUTH KOREA Convenient Efficient Real-time TAIWAN Convenient Economical Real-time THAILAND Convenient Economical Efficient UAE Economical Convenient Fun UK Convenient Economical Efficient US Convenient Economical Efficient VIETNAM Convenient Efficient Economical 3 MESSAGING IS WHAT PEOPLE MAKE IT People think of messaging in different ways around the world 50% one-to-one 60% with groups 67% with businesses 4 MESSAGING OPENS NEW DOORS Over the next two years, people expect to use messaging apps more for communicating* Messaging appeals across generations People who’d prefer to message than call or email when messaging one-to-one or with a group 65%MILLENNIALS 65%GEN XERS 63%BOOMERS say messaging has improved their relationships1in2 MESSAGING MAKES LIFE BETTER2 say messaging has improved their lives76% People say messaging has made their communication 69%SIMPLER 65%MORE ONGOING 65%EASIER FOR GROUPS 63%MORE FREQUENT 59%MORE THOUGHTFUL People message differently depending on their needs to stay up to date on their friends and family to extend their networks54%59% 5 MESSAGING MEANS BUSINESS say they are more likely to shop with a business they can message directly*53%