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Evolution of strategy

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It is obvious that the concept of strategy has changed greatly over the past five decades. An understanding of the changes in the way corporates consider strategy may help you craft organizational strategies that would give you a competitive advantage and develop strategies which would relevant and sustainable.

tbiConsulting brings this presentation to you with an aim to introduce the various concepts of strategy in the past half century. We address our gratitude to Mr. Robert M. Grant, Author of Contemporary Strategy Analysis, which the content is actually adapted from.

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Evolution of strategy

  1. 1. from Contemporary Strategy Analysis, Robert M. Grant, 7th Edition © 2015, TBI Strategic Consulting Evolution of Strategic Management
  2. 2. Financial Budgeting (1950) © 2015, TBI Strategic Consulting 2 • DCF – based capital budgeting • Financial control through operational budgets
  3. 3. Corporate Planning (1960-70) © 2015, TBI Strategic Consulting 3 • Medium-term economic forecasting • Formal corporate planning • Diversification and quest for synergy • Creation of corporate planning departments
  4. 4. • Industry analysis • Market segmentation • The experience curve • PIMS analysis • Planning business portfolios Strategy as Positioning (1970-80) © 2015, TBI Strategic Consulting 4
  5. 5. • Industry analysis • Market segmentation • The experience curve • PIMS analysis • Planning business portfolios Quest for Competitive Advantage (1990) © 2015, TBI Strategic Consulting 5
  6. 6. • Strategic innovation • New business models • Disruptive technologies Strategy for the New Economy (2000) © 2015, TBI Strategic Consulting 6
  7. 7. • CSR and business ethics • Competing for standards • Winner-take-all markets • Global strategies Strategy in the New Millennium (2010) © 2015, TBI Strategic Consulting 7
  8. 8. Lost Boy: “Injuns! Let’s go get’em!” John Darling: “Hold on a minute. First we must have a strategy.” Lost Boy: “Uhh? What’s a strategy?” John Darling: “It’s, er. . . It’s a plan of attack.” - Walt Disney’s Peter Pan Simply, What is a Strategy? © 2015, TBI Strategic Consulting 8
  9. 9. Go and Attack! Thank You!

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