1.
Areyou ?

2.
How to Use LinkedIn
to Improve Your Career, Grow Your Network,
and Become a Social Media Master
As authors, we would like to maintain
a special connection with our audience.
But where should we start?
You’re not alone if you feel overwhelmed
by all the social media platforms out there.
Keeping up with all the social media channels takes
an enormous amount of time, energy, resources and
effort, and most of us can’t simply afford it.

3.
Why Start or Keep your
LinkedIn Account?
LinkedIn is a site dedicated
to the business community.
It’s a way of growing connections
and building relationships in the business world
so you can succeed by growing your network.
A total of 106 million unique visitors go to LinkedIn
every month and about 40% of its users check it
daily. That level of engagement is massive!

4.
LinkedIn users do not have
a Facebook account
3 interesting facts
13 %
LinkedIn users do not use
Pinterest
LinkedIn users do not use
Twitter
By using , you are able to reachLinkedIn
a signicant amount of people
that you cannot reach with other
social media platforms.
83 %
59 %

5.
We need to understand WHY
we are doing it and what we hope
to accomplish.
What are you
looking to achieve
by opening a
LinkedIn account?

6.
Do you want
to promote
your book?
Do you want
to build a
network of
collaborators?
Do you want
more audience
for your book?
Do you want to share
insights and knowledge
with like-minded
individuals and maybe
get an inspiration
for your next book?
Do you want
to improve your
online visibility
and attract new
opportunities
effortlessly? ?
?
? ?

7.
In just easy steps,4
use your proleLinkedIn
to accomplish all of this
and more!

8.
Step 1
Complete your LinkedIn prole
Take advantage of the elements of your prole.
Your goal should be to not leave any part of it
blank. If you want to use it to promote your
book, your prole is the page where you can
pitch yourself and your book.

9.
Step 1
Make a striking rst impression by
writing an amazing headline.
Write a great LinkedIn summary.
Write how many bestselling books you’ve sold
and how many awards that you received.
Keep it short, simple and enticing. Just released
a new book? Broadcast and let people know
what’s new about you.

10.
Step 2
Build your Network up to
3rd-Degree
To start building your 1st-degree connections,
invite the people that you “know.” Through them,
you’ll be able to see mutual friends or colleagues.
They’ll be your 2nd-degree connection and
through your 2nd-degree connections you can
connect to your 3rd-degree connections.

11.
Step 3
Join LinkedIn Groups
Find a group that’s relevant to your book and
share a link or an article to it. Make sure you
provide context on why it’s relevant to the group.
Don’t just be self-promotional. You want to add as
much value as you can to your network.

12.
Step 4
Write an Article on LinkedIn Pulse
A more recent feature is LinkedIn Pulse where you
can publish your own articles. It is compiled into an
Author page so that it can be easily accessed and
shared. So, if you have published an article on your
site, you may want to consider posting it on Pulse
as well. This will make your article appear twice on
search results page and your visibility double.

13.
Start using
LinkedInnow
to grow your network!
PUBLISHING.COM
Click here to learn more!
Visit our blog