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1
www.totalgamechange.com
Drive Mad Traffic
Are you ready to generate
more organic traffic than
you could ever imagine? If
so, use the Epic Traffic
Strategy below to get more
visitors to your online offers
now!
2
Author’s Disclaimer
Drive Mad Internet Traffic Techniques are
solely based on the experience, research, and
opinion of the author. I am in no way
responsible for your results or experiences due
to my expressed opinions here. I am in no way
promising that you will earn any money from
the methods disclosed here. Again, I am only
sharing my personal experience, research, and
opinion with you. It’s up to you, to conduct your
own additional research, apply that knowledge,
and work towards your own results.
No Part of This Lesson May Be Copied or Reproduced Without Expressed
Permission From The Author. Mad Traffic Techniques May Be Shared Or
Embedded As Long As No Changes Are Made To The Original Content &
The Features Are Unlocked To Do So.
Published, Web. September, 2014.
www.totalgamechange.com
3
Hello, and thank you for
joining me for another
Total Game Change
Experience.
I am super excited to
provide you with new ideas
as to how you can Drive
Mad Traffic to your internet
business.
My goal is to ensure that I
provide you with a ton a
value that will surely assist
you with leveraging the
internet as a way to write
your own paycheck, and
create your own reality.
Change The Game!
To Your Success. . .
Total Game Change LLC.
www.totalgamechange.com
About The Author
4
Press Release
There’s no doubt that ancient traffic getting methods still have
marketing power today. Many online entrepreneurs follow the
masses that tend to focus more on social media networking
through creating YouTube videos, FaceBook fan pages, or
Twitter list.
These main stream social media platforms are great places to
network and build virtual relationships, but there are more
things that you can implement into your traffic strategies that
will create even more visitors to your online venture.
You can maximize your back link juice, and drive massive
traffic to your website or blog with powerful SEO press
release strategies. In times past, a simple press release was
the primary marketing tool used by marketing and public
relations professionals to share important events. The
primary sources of publications were television, radios, and
print media. >> GET EPIC SEO TRAINING HERE
5www.totalgamechange.com
Press Release
However, today’s press releases are internet based via email
or online publications, but they still serve the same purpose of
getting important news into the hands of the people who care
about it. Although the internet is a great way to get your
important news into the hands of your target audience, the
underlying problem of getting your news viewed among so
much news can be difficult.
Yet, there is one way to get your news read above almost all
other news related to you subject and that’s to write a
keyword targeted and SEO heavy PRESS RELEASE! The
key is to reach beyond just having your article noticed but
rather read and acted upon by marketing professionals.
4 THINGS TO CONSIDER BEFORE WRITING A PRESS
RELEASE
#1 The first thing that you should consider before writing
your press release is your primary message. It’s important
that you establish clarity as to what your target message is so
that it’s clear what you are trying to convey to your target
audience.
#2 The second thing that you should take into
consideration before writing your press release is your target
audience. Exactly who are you talking to, and whose
attention are you trying to grab with your message?
6www.totalgamechange.com
Press Release
#3 The third thing that you should consider is reader
benefits What are readers going to gain from the services
that you are offering in your press release? What problem
are you solving, or what situations are your services going to
improve?
#4 The fourth and final thing you should consider before
writing your press release is your primary aim What
benefits are you looking to gain from your press release?
Why are you writing a press release?
Make sure that your answers have a global effect to ensure
that you are thinking about your press release for the eyes of
the reader’s verses your eyes only. Is this news that your
target audience cares about?
Avoid advertisements in your press release because
advertisements aren’t news, and online journalist will not
syndicate your press release if it’s blatant advertisements.
Your best chances of syndication will come from note worthy
news in your area of expertise that answers a question,
solves a problem, or provide more information about things
people care about.
7www.totalgamechange.com
Press Release
HOW TO WRITE A PRESS RELEASE
THAT NOT ONLY GETS NOTICED,
BUT GETS ACTED UPON BY
MARKETING PROFESSIONALS. . .
Here are some tips to help you write a press release that will
get you beyond just being noticed but will generate the right
SEO and syndication power to create tons of back links, and
drive massive traffic back to your online business, website, or
blog.
Your title: Make sure your title is keyword targeted based on
your primary message. Ensure that it has no more than 66
characters if you want your entire title to appear on Google.
Avoid repeating your headline in your first sentence. Make
sure your headline is not slang words or too common. Be
sure that your headline focuses on the news that you are
about to present and not your business or online offers.
Ensure that your title is catchy and hooks the reader
immediately.
Introduction Paragraph: First write your city, state-full month,
day of the month in numbers, year-opening sentence Note:
Various press release companies may require a different
format for city, state, and month ext. The point is to make sure
that you include it. Example format: (Milton, FL – September
22, 2014 – Total Game Change LLC. At . . .)
8www.totalgamechange.com
Press Release
Imagine yourself writing an opening to a news story not a
sales copy. Use the inverted pyramid style of writing; put the
most important information first.
Your introduction paragraph should include a lead sentence
that focuses on who, what, when, where, why, and how. Yes,
1 sentence must say it all, and cover the 5 W’s and the H.
Think about news today. Regardless if the news is written or
spoken it’s the first sentence that explains the 5 W’s and the
H that catches your full attention.
In most cases you don’t even finish listening or reading the
whole story, but you have the key information that you need in
order to repeat what you’ve heard or read. Since most people
will not read past the first 2 or three paragraphs of your
publication, it’s important that your most important information
goes first.
After you’ve written your lead sentence, the body of your
introduction should build or tell your news. Your second
paragraph should include your supporting details about your
news, and a short quote to increase creditability. Don’t forget
your quotation sandwich!
9www.totalgamechange.com
Press Release: 5 W’s
www.totalgamechange.com
Press Release: Quotation Sandwich
11www.totalgamechange.com
Press Release
The last and final section of your press release should be the
least important details that would be good things for the reader
to know, but they should have a clear understanding of the
message that you were trying to convey without the added
information.
Don’t forget to add H tags to your header and subheadings
that you are looking to get ranked for.
Click Here to Watch “Blog Post That Rank” for
instructions on creating H-tags
Make sure that you add a URL Link into the second
paragraph or signature of your press release for a designated
place to drive traffic that’s generated from your press release.
Most free PR services will only allow one link in the second
paragraph or the signature, while other paid PR services may
allow two links including a link in the introductory paragraph.
Ensure that your document is key word dense! A good way to
find the density of your document is to press control “F” and
type your seed key word into the “find” search bar, then select
highlight all items found to see if your keyword is dispersed
evenly throughout your document. In windows 7 you can
select undo to remove the highlights.
12www.totalgamechange.com
Press Release
Hit control F to access the Find What box:
To conclude your press releases add your
“about,” business information and company
signature or link back to your online website.
Adding your business information and a little
history about your online venture will help the
reader learn more about your cause and
position you as a professional in your field of
expertise.
13www.totalgamechange.com
Press Release
Example
14www.totalgamechange.com
Press Release
Resources to Submit Free Press Releases
TOP 4 RECOMMENDED WEBSITES & A FULL LIST OF
MORE FREE PR PUBLICATIONS
PRLOG RELEASE
PRESS EXPOSURE
ENZINE ARTICLES
PRWEB- PAID
Hey I Just Discovered This PDF From PRWEB: Get More In-
depth Info On How to Write A Press Release Here. . .If their
instructions are bit different than mines, of course go with their
advice since things are constantly updating. . .just thought is
would be helpful. . .I still have to read the whole thing myself:)
MASHABLE'S LIST OF FREE PRESS RELEASE WEBSITES
15www.totalgamechange.com
Other
Blogs &
Resources
For Press
Release
I am not going to put a lot of related articles here,
because publications have to be exact. These are the
resources that I have checked, and they are accurate.
Also, the free & paid press release publications sites
all have tutorials and accurate information as to how
to submit a proper press release to them, so check
them out for the most accurate and up to date
information.
Related Resources
https://www.youtube.com/watch?v=66P0oz7xCkU
https://www.youtube.com/watch?v=rKOxiUmGrHI
The materials on this page “other blogs & resources for creating viral reports,”
are not my own work or the work of Total Game Change LLC. but rather
references to help you further study the subject at hand. Study and apply
techniques at your own risk. Total Game Change LLC. nor it’s affiliate or
authors are responsible for your results.
16www.totalgamechange.com
Get More Ways To Plan, Develop, &
Launch Your Online Business!
Total Game Change LLC.

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Drive Mad Internet Traffic: Press Release

  • 1. 1 www.totalgamechange.com Drive Mad Traffic Are you ready to generate more organic traffic than you could ever imagine? If so, use the Epic Traffic Strategy below to get more visitors to your online offers now!
  • 2. 2 Author’s Disclaimer Drive Mad Internet Traffic Techniques are solely based on the experience, research, and opinion of the author. I am in no way responsible for your results or experiences due to my expressed opinions here. I am in no way promising that you will earn any money from the methods disclosed here. Again, I am only sharing my personal experience, research, and opinion with you. It’s up to you, to conduct your own additional research, apply that knowledge, and work towards your own results. No Part of This Lesson May Be Copied or Reproduced Without Expressed Permission From The Author. Mad Traffic Techniques May Be Shared Or Embedded As Long As No Changes Are Made To The Original Content & The Features Are Unlocked To Do So. Published, Web. September, 2014. www.totalgamechange.com
  • 3. 3 Hello, and thank you for joining me for another Total Game Change Experience. I am super excited to provide you with new ideas as to how you can Drive Mad Traffic to your internet business. My goal is to ensure that I provide you with a ton a value that will surely assist you with leveraging the internet as a way to write your own paycheck, and create your own reality. Change The Game! To Your Success. . . Total Game Change LLC. www.totalgamechange.com About The Author
  • 4. 4 Press Release There’s no doubt that ancient traffic getting methods still have marketing power today. Many online entrepreneurs follow the masses that tend to focus more on social media networking through creating YouTube videos, FaceBook fan pages, or Twitter list. These main stream social media platforms are great places to network and build virtual relationships, but there are more things that you can implement into your traffic strategies that will create even more visitors to your online venture. You can maximize your back link juice, and drive massive traffic to your website or blog with powerful SEO press release strategies. In times past, a simple press release was the primary marketing tool used by marketing and public relations professionals to share important events. The primary sources of publications were television, radios, and print media. >> GET EPIC SEO TRAINING HERE
  • 5. 5www.totalgamechange.com Press Release However, today’s press releases are internet based via email or online publications, but they still serve the same purpose of getting important news into the hands of the people who care about it. Although the internet is a great way to get your important news into the hands of your target audience, the underlying problem of getting your news viewed among so much news can be difficult. Yet, there is one way to get your news read above almost all other news related to you subject and that’s to write a keyword targeted and SEO heavy PRESS RELEASE! The key is to reach beyond just having your article noticed but rather read and acted upon by marketing professionals. 4 THINGS TO CONSIDER BEFORE WRITING A PRESS RELEASE #1 The first thing that you should consider before writing your press release is your primary message. It’s important that you establish clarity as to what your target message is so that it’s clear what you are trying to convey to your target audience. #2 The second thing that you should take into consideration before writing your press release is your target audience. Exactly who are you talking to, and whose attention are you trying to grab with your message?
  • 6. 6www.totalgamechange.com Press Release #3 The third thing that you should consider is reader benefits What are readers going to gain from the services that you are offering in your press release? What problem are you solving, or what situations are your services going to improve? #4 The fourth and final thing you should consider before writing your press release is your primary aim What benefits are you looking to gain from your press release? Why are you writing a press release? Make sure that your answers have a global effect to ensure that you are thinking about your press release for the eyes of the reader’s verses your eyes only. Is this news that your target audience cares about? Avoid advertisements in your press release because advertisements aren’t news, and online journalist will not syndicate your press release if it’s blatant advertisements. Your best chances of syndication will come from note worthy news in your area of expertise that answers a question, solves a problem, or provide more information about things people care about.
  • 7. 7www.totalgamechange.com Press Release HOW TO WRITE A PRESS RELEASE THAT NOT ONLY GETS NOTICED, BUT GETS ACTED UPON BY MARKETING PROFESSIONALS. . . Here are some tips to help you write a press release that will get you beyond just being noticed but will generate the right SEO and syndication power to create tons of back links, and drive massive traffic back to your online business, website, or blog. Your title: Make sure your title is keyword targeted based on your primary message. Ensure that it has no more than 66 characters if you want your entire title to appear on Google. Avoid repeating your headline in your first sentence. Make sure your headline is not slang words or too common. Be sure that your headline focuses on the news that you are about to present and not your business or online offers. Ensure that your title is catchy and hooks the reader immediately. Introduction Paragraph: First write your city, state-full month, day of the month in numbers, year-opening sentence Note: Various press release companies may require a different format for city, state, and month ext. The point is to make sure that you include it. Example format: (Milton, FL – September 22, 2014 – Total Game Change LLC. At . . .)
  • 8. 8www.totalgamechange.com Press Release Imagine yourself writing an opening to a news story not a sales copy. Use the inverted pyramid style of writing; put the most important information first. Your introduction paragraph should include a lead sentence that focuses on who, what, when, where, why, and how. Yes, 1 sentence must say it all, and cover the 5 W’s and the H. Think about news today. Regardless if the news is written or spoken it’s the first sentence that explains the 5 W’s and the H that catches your full attention. In most cases you don’t even finish listening or reading the whole story, but you have the key information that you need in order to repeat what you’ve heard or read. Since most people will not read past the first 2 or three paragraphs of your publication, it’s important that your most important information goes first. After you’ve written your lead sentence, the body of your introduction should build or tell your news. Your second paragraph should include your supporting details about your news, and a short quote to increase creditability. Don’t forget your quotation sandwich!
  • 11. 11www.totalgamechange.com Press Release The last and final section of your press release should be the least important details that would be good things for the reader to know, but they should have a clear understanding of the message that you were trying to convey without the added information. Don’t forget to add H tags to your header and subheadings that you are looking to get ranked for. Click Here to Watch “Blog Post That Rank” for instructions on creating H-tags Make sure that you add a URL Link into the second paragraph or signature of your press release for a designated place to drive traffic that’s generated from your press release. Most free PR services will only allow one link in the second paragraph or the signature, while other paid PR services may allow two links including a link in the introductory paragraph. Ensure that your document is key word dense! A good way to find the density of your document is to press control “F” and type your seed key word into the “find” search bar, then select highlight all items found to see if your keyword is dispersed evenly throughout your document. In windows 7 you can select undo to remove the highlights.
  • 12. 12www.totalgamechange.com Press Release Hit control F to access the Find What box: To conclude your press releases add your “about,” business information and company signature or link back to your online website. Adding your business information and a little history about your online venture will help the reader learn more about your cause and position you as a professional in your field of expertise.
  • 14. 14www.totalgamechange.com Press Release Resources to Submit Free Press Releases TOP 4 RECOMMENDED WEBSITES & A FULL LIST OF MORE FREE PR PUBLICATIONS PRLOG RELEASE PRESS EXPOSURE ENZINE ARTICLES PRWEB- PAID Hey I Just Discovered This PDF From PRWEB: Get More In- depth Info On How to Write A Press Release Here. . .If their instructions are bit different than mines, of course go with their advice since things are constantly updating. . .just thought is would be helpful. . .I still have to read the whole thing myself:) MASHABLE'S LIST OF FREE PRESS RELEASE WEBSITES
  • 15. 15www.totalgamechange.com Other Blogs & Resources For Press Release I am not going to put a lot of related articles here, because publications have to be exact. These are the resources that I have checked, and they are accurate. Also, the free & paid press release publications sites all have tutorials and accurate information as to how to submit a proper press release to them, so check them out for the most accurate and up to date information. Related Resources https://www.youtube.com/watch?v=66P0oz7xCkU https://www.youtube.com/watch?v=rKOxiUmGrHI The materials on this page “other blogs & resources for creating viral reports,” are not my own work or the work of Total Game Change LLC. but rather references to help you further study the subject at hand. Study and apply techniques at your own risk. Total Game Change LLC. nor it’s affiliate or authors are responsible for your results.
  • 16. 16www.totalgamechange.com Get More Ways To Plan, Develop, & Launch Your Online Business! Total Game Change LLC.