Opening remarks for pCloud & VRM Day, the pre-event to Internet Identity Workshop.

1. Let’s Get Cirrus
About Personal Clouds
pCloud & VRM Day
21 October 2013, Mountain View, CA
T.Rob Wyatt - t.rob@ioptconsulting.com and @tdotrob
And yes, I know those are not cirrus clouds. But I took the photo and I own the rights.
These are: My. Personal. Clouds.

2. IBM 4381 - 1987
•
•
•
•
Up to Dual 32-Bit CPU
Up to 64k Cache
Up to 32-Bit I/O Bus
Up to 3 MBs I/O Channels
•
•
•
•
15 MHz CPU (68 ns cycle)
Math co-processor available
Up to 64 MB memory
$890,000 and up
I started my career in IT as a Computer Operator on one of these.
Photo & specs source: http://www-03.ibm.com/ibm/history/exhibits/mainframe/mainframe_PP4381.html
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 2

3. Motorola Razr Maxx HD - 2013
•
•
•
•
•
Dual 32-Bit CPU
32k L1 Cache
1MB L2 Cache
1GB RAM
32-Bit I/O Bus
•
•
•
•
•
1.7 GHz CPU (1.7 ns cycle)
60 MBs USB 2.0
Graphics co-processor
Up to 64 GB memory
$199 and up
I currently own one of these.
Source: http://www.phonearena.com/phones/Motorola-DROID-RAZR-MAXX-HD_id7484
http://www.qualcomm.com/snapdragon/processors/800-600-400-200/specs
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 3

4. Development and Operation Costs
•
•
•
•
•
•
$$ - OS/390
$$ - DB2
$$ - COBOL
$$ - Disk
$$ - Channel Controller
$$ - Networking
Android OS
MySQL
Java
Micro SDHC
USB 2.0
4G LTE
Included in price
Millions of $$
10/21/2013 Mountain View, CA
•
•
•
•
•
•
pCloud & VRM Day, IIW XVII
Page 4

5. Wait! What?
•
•
•
•
•
•
CICS – Transaction processing
UPC Codes – Retail checkout
SAP – CRM
MAPPER – Decision Support
SABRE – Travel booking
SAS – Business analytics
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
•
•
•
•
•
•
Angry Birds
Pandora
Netflix
Twitter
Facebook
Ben the talking dog
Page 5

6. Evolutionary software model
Vacuum Tube
Today’s data &
control model…
Transistor
Integrated Circuit
VLSI
…was designed on the constraints of
yesteryear’s technology.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 6

7. Evolutionary legacy
• Business software run by
business, for business.
• Your data is held by the
business for their use.
• You have no say over what is
collected or how it is used.
When all this started, it could not
have worked any other way.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 7

8. Revolutionary opportunity
What would the data & control model
for business software
have looked like
if it was designed at a time
when ordinary people
had access to a mainframe
in their pocket?
Let’s find out!
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 8

9. It’s our turn!
Mainframe business software transformed
commerce on a global scale.
Personal computing software
applied to business applications
can transform commerce on a global scale
again.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 9

10. But wait, there’s more!
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 10

11. Privacy, sovereignty
Personal computing software,
in the hands of individuals,
that collects and processes their data locally,
and honors the owner’s access policies
opens the door to applications
that you would not dare
to farm out to a 3rd party.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 11

12. Hey! Wait a minute!
Where do personal clouds
fit into all of this?
The session agenda said
“Personal Clouds,” dammit!
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 12

13. Fair enough. But before we go on…
Please write down your name and the answers to 5 or so of
these questions and pass them forward to me.
Have you ever
been arrested
How much money
do you make?
What medications do you
take regularly?
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 13

14. That’s personal!
The phrase “that’s
personal” is universally
understood.
It means “that
information is none of
your business.”
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 14

15. “Personal” is that which you control!
What makes a cloud personal is
that the owner, that’s YOU if it is
your personal cloud, has the
ultimate say over the data stored
there, how that data is used, and
who it is shared with.
A big part of the attraction is that you can decide what to
share, with whom to share it and can revoke that access later.
But an oft overlooked aspect is that you are no longer
dependent on the vendor for every fix, enhancement, or
integration. Personal Cloud invites innovation.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 15

16. So, what is a “cloud”?
A computer system with…
• Elasticity: Dynamic allocation of
resources.
• Redundancy: Increased availability.
• Resiliency: Survives loss of some
components.
• Run-time resolution: Resources, identities and addresses
are resolved dynamically.
• Ubiquity: Accessible from all points within a given scope.
• Abstraction. Logical connection destination.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 16

17. Personal + Cloud =
If you know what personal is and you know what cloud is,
just stick them together and you get Personal Cloud.
It really is that simple.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 17

18. For the skeptics in the room…
Forget about business apps for a moment.
Soon, even the most mundane of objects
will be instrumented.
Who should own and
benefit from all that
personal data collected
about you? Shouldn’t YOU
be the primary stakeholder in your own data?
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 18

19. IoT current trajectory
Because, at least for now, you are definitely not the primary stakeholder of your own data.
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 19

20. Personal Cloud can be:
•
•
•
•
•
•
•
•
Commercial transactions
Providing signal back to vendors
Experiential data (job history, health data)
Digital model of real-world state (social graph)
Quantified Self
Instrumented devices
Decision Support
Personal and Business Analytics
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 20

21. Personal Cloud Opportunities
•
•
•
•
•
•
Hosting software
Applications
Data aggregation & integration
Hosted apps & plugins
Retro-fit
Identity and authentication frameworks
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 21

22. Thank you!
Questions? Comments? Rotten tomatoes?
T.Rob Wyatt
t.rob@ioptconsulting.com
https://ioptconsulting.com
https://t-rob.net
https://linkedin.com/in/tdotrob
https://facebook.com/tdotrob
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
Page 22

23. http://personal-clouds.org
http://pde.cc
http://customercommons.org
http://projectvrm.org
10/21/2013 Mountain View, CA
pCloud & VRM Day, IIW XVII
23