1. +
social media mama
growing teach mama media from the
ground up:
blogging, tweeting, liking, and
amy mascott * teachmama.com * @teachmama
chatting

2. +
history. . .
8 yrs ago:
12 yrs ago:
- 2nd yr teaching in
- 2nd yr teaching in
MCPS
HCPSS
- pregnant
- engaged
* Eudora email, Marks,
Gradebook Plus * First Class, Making
theknot.com The
Grade, storknet.com,
parenting.com
amy mascott * teachmama.com * @teachmama

3. +
history. . .
3 yrs ago:
6 yrs ago:
- 4, 3, 1 year old
- 20 month old and a
newborn -
diapers, bottles, messe
- tutoring, parenting
s
- Master’s in Reading
- Needy friends
* internet, Sesame
* Facebook, blog
Workshop, blog-hater,
lurker, Twitter lurker,
amy mascott * teachmama.com * @teachmama

4. + November 2008. . .
teachmama.com
• Blogger • early html
• godaddy.com • RSS
amy mascott * teachmama.com * @teachmama

5. +
goal: develop community, &
connections
family readers
friends
companies
Teachmama.com
MOMS
Club
conferences
Twitter DC Metro preschool
Moms
amy mascott * teachmama.com * @teachmama

6. + June 2009. . .
teachmama re-vamp
• Digital Image Suite • Amazon store
• ads, sponsors, giveaways • 4Shared.com
amy mascott * teachmama.com * @teachmama

7. +
goal: carve out my niche
read
write
comment
maintain focus
declare myself the expert
amy mascott * teachmama.com * @teachmama

8. +
goal: grow online community
Facebook Twitter:
• fan page • Twitter parties
• RSS • #hashtags
• Invite friends to ‘fan’ / ‘like’ • conversation
build brand
Blog FREElancing
• comments • guest posts, bigger blogs
• conversation • eZines
• linkys, hops, awards • bigger sites: Washington Times
amy mascott * teachmama.com * @teachmama

9. +
blogs love friends.
 Guest posts that ROCK
 Shared buttons
 Blogroll
 Memes
 Lists
 Linkeys: linkytools.com
 Promote the awesome
amy mascott * teachmama.com * @teachmama

10. +
February 2010. . .
we teach: weteachgroup.com
• ning.com • newsletter: Mail
• personalized Chimp
community • sponsors
• online forum
• 60+ groups, 5200+
members
• message blast
amy mascott * teachmama.com * @teachmama

11. +
Forums are playgrounds.
amy mascott * teachmama.com * @teachmama

12. +
June 2011. . .
• Hobby -> jobby -> • Helping other bloggers
business
• Utilize connections
• Online and offline work
amy mascott * teachmama.com * @teachmama

13. +
pin with your friends!
amy mascott * teachmama.com * @teachmama

14. +
tweet with your friends!
amy mascott * teachmama.com * @teachmama

15. +
vlog with your friends!
amy mascott * teachmama.com * @teachmama

16. +
keep happy connections
& good company

17. +
wherever you play:
Invite Value
 Friends  Members, Stakeholde
rs
 Colleagues
 Content
 Community
 Experts
Sustain
 Stay fresh, fun
 Parents
 Online
and offline
connections
 Personal goals & focus
amy mascott * teachmama.com * @teachmama

18. +
goal: move onward, upward
Publishing
Growing
Partnering
Speaking
Learning
amy mascott * teachmama.com * @teachmama

19. +
amy mascott
@teachmama
find me:
 teachmama.com
 teachmama.com/about/on-the-web
amy mascott * teachmama.com * @teachmama