Six of the most common UI/UX mistakes that instead of encouraging users to return back to app, force them to uninstall the app forever because of its bad user experience.

1. 6 MOBILE UI/UX MISTAKES TO AVOID
- By Shanal Aggarwal (Head - Global Sales, TechAhead)

2. INTRODUCTION
Everyone, be it an individual, business or organization puts in a lot
of time and efforts in creating a mobile app. Everyone wants their
apps to succeed but many of them fail, and one of the major reason
for it is, app users do not like the design and find it difficult to fulfil
their basic needs for which the app has been developed. Good
marketing might be able to get in some initial download numbers,
but if the UI and UX of app is not good then users will uninstall the
app. And for real success it is not only the number of app
downloads that matter throughout but also the number of active
users.
Here are six of the most common UI/UX mistakes that instead of
encouraging users to return back to app, force them to uninstall the
app forever because of its bad user experience.
©2016 TechAhead

3. 1) SAME DESIGN FOR DIFFERENT PLATFORMS
There’s nothing more annoying to the user than finding an
Android app designed to be an exact duplicate of its iOS
counterpart. Every platform user must feel the same way when
they see a non-native appearing app. Consistency to the platform
should supersede consistency to the product. The mobile UX is
unique and requires specialized design and interaction patterns for
different platforms.
©2016 TechAhead

4. 2) BAD SPEED AND PERFORMANCE
Speed and Performance are perhaps the most crucial aspects of a
user experience, but unfortunately they are largely ignored.
According to Brad Frost, a famous UX designer, “And it’s largely
ignored because it’s invisible. Teams spend a lot of time polishing
the aesthetic experience and enjoy diving into the latest
development tools, but ultimately neglect how fast the experience
loads and performs. It’s up to us to prioritize performance in our
projects in order to better serve our users.”
©2016 TechAhead

5. 3) FORCED REGISTRATIONS
Users hate filling lengthy forms during sign-up. Apps must avoid
multi-page signup process, asking users to fill in a lot of details.
Also when users are made to go through a sign-up process or
hand over their email or social credentials before app has
demonstrated them any clear benefit, it causes many users to end
session without registering and usually followed by app uninstall.
The app must show the user its value and prompts user
engagement, so registration will be a natural action and not one
that is compelled.
©2016 TechAhead

6. 4) OVERDETAILED TUTORIALS
Information without context is hard to digest, and very easy to
forget. If the user experience requires explanation, prompt the
user when the feature in question is being used. One of biggest
yet common mistake in many apps is that they flood new users
with a detailed tutorial about everything the app can do on the
very first launch, alienating many app users in the process.
©2016 TechAhead

7. 5) NOT DOING REAL DEVICE DESIGN TESTING
When designing a mobile app user experience, it is critical to
continually view and interact with design on the device itself.
Make sure the UX is working as intended. Or else in final test
release of app it is found that everything is of different size, that
button which were perfectly placed, can’t be reached with a
human thumb, the button at the bottom is not visible at all, etc.
©2016 TechAhead

8. 6) NOT DESIGNING FOR THE AUDIENCE
When designing an app, designers must really know who exactly
they are designing it for. The average age of App developers is in
the age range of 30 to 55, also known as Generation Xers. On the
other hand two largest demographics (in the US) are Baby
Boomers (55+) and Millenials (Under 30). For a great user
experience the app should be created keeping in mind the users it
is supposed to serve in majority.
©2016 TechAhead

9. While creating an app one should focus on the development and
designing of an app. Certainly aim for providing memorable user
experiences (UX). Mobile UX is less about technology and more
about emotions.
©2016 TechAhead
CONCLUSION
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