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“ Geo-tracking You In a Social Media World” Michael C. DeAloia Director of eMarketing @techczar / @insiviabuzz www.insiviabuzz.com
 
 
Geo Targeting Is the ability to target users by geography such as  City, state, country and zip code. It is now becoming a valuable resource of anyone who tweets, updates  their status or social media networks.
And How is All This  Possible?
Are you a “Playah”…in this new  Business Paradigm?
Going Local: The Rise of Geo-Targeting Gowalla Is a location-based travel game that rewards you for visiting both everyday and extraordinary  places with your mobile devices. -250,000 users -$10.4 Million in Funding -$30.0 Million in Valuation
Going Local: The Rise of Geo-Targeting Foursquare Is a location-based social networking website based on software for mobile devices. -1,100,000 users -$21.35 Million in Funding -$90.0 Million in Valuation
Going Local: The Rise of Geo-Targeting MyTown MyTown is a very popular mobile game by Booyah.   It is a real estate trading game like Monopoly except  that instead of buying, selling, and renting fictitious  properties, the game references actual restaurants,  bars, stores, and venues near the player.  As such,  it is a location-based social game as the gameplay  depends on the physical location of the player. -3,100,000 users -$29.5 Million in Funding -$120.0 Million in Valuation
Going Local: The Rise of Geo-Targeting Where.com The WHERE local discovery service boasts a rapidly  growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local  search & display mobile ad network, reaches over  50 million consumers in real-time with relevant content  And advertising. -4,000,000 users -$18.5 Million in Funding -$Unknown Valuation
Going Local: The Rise of Geo-Targeting BrightKite Brightkite is the next generation of text messaging.  We have created a product that lets you chat with up to 25 people at once, for free. You can also share  photos and locations. Brightkite works online and  well as on a variety of phones using apps, text  messaging and the mobile web. -2,000,000 users -$1.42 Million in Funding -$35.0 Valuation
Going Local: The Rise of Geo-Targeting GeoDelic develops a free application for your mobile device  which automatically browses your surroundings. Effortlessly swipe through locations to quickly  find your preferred java joint, closest bank or  favorite restaurant. The app learns what you like,  giving you personalized results. Geodelic partners  with brands and marketers to create a network of  themed Experiences. and the mobile web. -2,000,000 users -$10.5 Million in Funding -TBD Valuation
Going Local: The Rise of Geo-Targeting FourSquare is a location-based social networking website. Users Check in at venues. Each check in offers points and  Sometimes badges for users.  -3,000,000 users -$20.0 Million in “B” Funding -$250 Million
[object Object],[object Object],[object Object]
Case Studies: Pepsi Loot Pepsi Loot The app will let customers collect points toward  free music downloads, by checking-in to various locations. It is essentially creating a loyalty program 2.0. “ A phone is a simple replacement for a wallet stuffed with loyalty cards, but  the real appeal for stores is in the location information provided by  Foursquare and other location-based  applications. Retailers can track when  customers actually enter their stores.”
Case Studies: Starbucks Badges Starbucks The Company gives discounts to “Mayors” of locations.  Also offers the Starbucks “barista” badge for specific Check ins. Also offered a special “40 th  Anniversary”  Badge.
Case Studies: Tasti D-Lite TreatCard Tasti D-Lite Program incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite TreatCard.
Insivia Buzz (www.insiviabuzz.com) Connect: 2020 Center Street Cleveland OH 216.373.1080 FACEBOOK TWITTER LINKEDIN Group

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GeoTracking and Social Media

  • 1. “ Geo-tracking You In a Social Media World” Michael C. DeAloia Director of eMarketing @techczar / @insiviabuzz www.insiviabuzz.com
  • 2.  
  • 3.  
  • 4. Geo Targeting Is the ability to target users by geography such as City, state, country and zip code. It is now becoming a valuable resource of anyone who tweets, updates their status or social media networks.
  • 5. And How is All This Possible?
  • 6. Are you a “Playah”…in this new Business Paradigm?
  • 7. Going Local: The Rise of Geo-Targeting Gowalla Is a location-based travel game that rewards you for visiting both everyday and extraordinary places with your mobile devices. -250,000 users -$10.4 Million in Funding -$30.0 Million in Valuation
  • 8. Going Local: The Rise of Geo-Targeting Foursquare Is a location-based social networking website based on software for mobile devices. -1,100,000 users -$21.35 Million in Funding -$90.0 Million in Valuation
  • 9. Going Local: The Rise of Geo-Targeting MyTown MyTown is a very popular mobile game by Booyah.  It is a real estate trading game like Monopoly except that instead of buying, selling, and renting fictitious properties, the game references actual restaurants, bars, stores, and venues near the player.  As such, it is a location-based social game as the gameplay depends on the physical location of the player. -3,100,000 users -$29.5 Million in Funding -$120.0 Million in Valuation
  • 10. Going Local: The Rise of Geo-Targeting Where.com The WHERE local discovery service boasts a rapidly growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local search & display mobile ad network, reaches over 50 million consumers in real-time with relevant content And advertising. -4,000,000 users -$18.5 Million in Funding -$Unknown Valuation
  • 11. Going Local: The Rise of Geo-Targeting BrightKite Brightkite is the next generation of text messaging. We have created a product that lets you chat with up to 25 people at once, for free. You can also share photos and locations. Brightkite works online and well as on a variety of phones using apps, text messaging and the mobile web. -2,000,000 users -$1.42 Million in Funding -$35.0 Valuation
  • 12. Going Local: The Rise of Geo-Targeting GeoDelic develops a free application for your mobile device which automatically browses your surroundings. Effortlessly swipe through locations to quickly find your preferred java joint, closest bank or favorite restaurant. The app learns what you like, giving you personalized results. Geodelic partners with brands and marketers to create a network of themed Experiences. and the mobile web. -2,000,000 users -$10.5 Million in Funding -TBD Valuation
  • 13. Going Local: The Rise of Geo-Targeting FourSquare is a location-based social networking website. Users Check in at venues. Each check in offers points and Sometimes badges for users. -3,000,000 users -$20.0 Million in “B” Funding -$250 Million
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  • 15. Case Studies: Pepsi Loot Pepsi Loot The app will let customers collect points toward free music downloads, by checking-in to various locations. It is essentially creating a loyalty program 2.0. “ A phone is a simple replacement for a wallet stuffed with loyalty cards, but the real appeal for stores is in the location information provided by Foursquare and other location-based applications. Retailers can track when customers actually enter their stores.”
  • 16. Case Studies: Starbucks Badges Starbucks The Company gives discounts to “Mayors” of locations. Also offers the Starbucks “barista” badge for specific Check ins. Also offered a special “40 th Anniversary” Badge.
  • 17. Case Studies: Tasti D-Lite TreatCard Tasti D-Lite Program incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite TreatCard.
  • 18. Insivia Buzz (www.insiviabuzz.com) Connect: 2020 Center Street Cleveland OH 216.373.1080 FACEBOOK TWITTER LINKEDIN Group