2. Digital innovations has changed how we do business today

3. 103,775,002
33,000,000
106,000,000
Total Population
Total Internet Users
Total Mobile Subscribers
32% internet penetration
102% mobile penetration

5. Online Activities
• Social Networking
• Watch Video
• Search
• Instant Messaging
• Chatting
• Emailing
• Games
• Download/Upload music
• Video Conference
• Shop online
• Sharing/posting profile

7. “Traditional marketing to inform; digital
marketing to drive action”
Head, Digital Enterprise at MediaCorp Pte Ltd

8. • Online assessments/test
• Downloadable content
• Leaderboard of top students
• Awards/Recognitions
• Online grading
• Video conference

9. • Slideshare
• Soundcloud
• Youtube
• Gdrive - doc type, pdf(mobile,tablet,desktop)
• Photo Album (Facebook)
• Podcast - iTunes

10. • Remove dead links
• Add more detail/info
• Clients page (company logos)
• Full course/brochure/outline
• Arrange overall navigation

11. Online Paid Ads

15. • Engaging with fans
• Announcements
• Social media presence
• Social search
• Building community

16. • Announcement
• Files repository
• Open forum
• Interaction with students - faculty

20. Others
• Email Marketing
• SMS Blasting
• Online Brochures
• Blogging
• Guest Posting

21. Benefits of Blogging
• Increase search visibility
• Gain influence
• Establish your credibility
• Build trust online
• Collect emails (subscriptions)

22. 101
Back to basics

23. Right Target Audience
• Content strategy
• Information Architecture
• B2B vs B2C

24. Conversion Funnel

25. Branding
• Message to
the audience
• Impression of
the audience

26. Benefits from Digital Marketing

29. “When the rate of
change inside the
company is exceeded by
the rate of change
outside the
company, then the end
is near”Jack Welch, GE CEO

30. www.techglimpse.blogspot.com
techglimpseph@gmail.com