4. TV
wants
to
be
social
59%
of
BriDsh
people
use
smartphones
to
discuss
what
is
on
TV
38%
say
that
browsing
the
web
enhances
their
TV
watching
experience
Source:
Chuck
Parker,
March
2012
@InsiderTrends
5. Shows
want
feedback
“It’s
like
having
millions
of
producers
working
with
you”
@InsiderTrends
6. The
social
TV
explosion
American
homes
with
Smart
TVs
6.2
million
Brits
have
a
connected
TV
3.1
million
are
planning
to
buy
one
in
the
next
12
months
Source:
Bite
CommunicaDons,
February
2012;
YouGov,
February
2012
@InsiderTrends
10. Full
integraDon
#RedCarpetQA
3.8
million
social
media
comments
during
the
show
–
up
300%
on
2011
Source:
Wall
Street
Journal,
February
2012
@InsiderTrends
25. InteracDve
ads
73%
of
viewers
would
like
to
interact
with
TV
commercials
for
products
they
are
interested
in
h2p://wioffer.com
Source:
Chuck
Parker,
March
2012
26. User-‐requested
ads
300%
increase
in
sales
for
show
related
fan
items
aker
the
deployment
of
a
sync’d
second
screen
app
Source:
Chuck
Parker,
March
2012
33. More
from
us…
The
Future
of
Digital
Entertainment
(Publishing/Games/Music/Film/TV)
Tuesday
20th
March,
6pm-‐8pm
h2p://Dnyurl.com/future-‐dig-‐ent
The
Future
of
MulDchannel
Retail
Tuesday
17th
April,
6pm-‐8pm
h2p://Dnyurl.com/mulDchannel-‐retail
Bespoke
trend
strategy,
presentaDons
and
workshops
@InsiderTrends