1. What is Social TV?
@g_christen

2. That was awkward
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3. @g_christen

4. 6436
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5. He’s a play maker
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6. @g_christen

7. 9420
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8. Let’s tweet a spell
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9. @g_christen

10. 25088
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11. Two things in common
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12. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
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13. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11
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14. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4
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15. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4 #1
@g_christen

16. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4 #1
• They were ALL TELEVISED
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17. It’s not just the unexpected
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18. Continuity beats virality
Question Time
Sep. 2011 Nov. 2011 Feb. 2011
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19. Why do I care?
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20. Why do we care?
• Personalisation - social signals in content
discovery
• It’s all about engagement and data
• Viewers DO dictate outcomes
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21. Why do we care?
• Personalisation and content discovery.
• More ‘real world signals’
• Who said cold start?
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22. Why do we care?
• It’s all about engagement and data
• We can’t measure reach,
• But we reeeaaally care about
engagement
@g_christen

23. Why do we care?
• Viewers DO dictate outcomes
@g_christen

24. Why do we care?
• Viewers DO dictate outcomes
Tastemaker are loud, but
they shape opinion.
They tend to tweet.
@g_christen

25. Why do we care?
• Viewers DO dictate outcomes
Tastemaker are loud, but
they shape opinion.
They tend to tweet.
@g_christen

26. Ok, so what is social tv?
• For consumers, it’s using social networks to
share and engage with content.
• For business, it’s about taking advantage of
the much more direct link with specific
viewers.
@g_christen