4. What is Information Architecture ?
Information architecture is combination of
organizing a site's content into categories and
creating an interface to support those
categories.
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6. Characteristics of Good IA
• Balances business & user goals
• Allows people to easily find what they need
• Provides more than one way to content
• Represents the content
• Has a coherent underlying concept
• Exposes information as needed
7. So what IAs do ??
• Research Business
• Research the audience
• Analyze the data
• Primary Objective
• Goal
• Develop labelling/navigation/site structure
• Site maps
• Site flow diagrams
• Wireframes
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13. What is web designing ?
• It is the skill of creating presentations of
content that is delivered to end user through
the world wide web, by a web browser or
other web-enabled software like internet
television.
23. Refers to the process of “optimizing” both the
on-page and off-page ranking factors in order
to achieve high search engine rankings for
targeted search terms.
24. • Title
• Robots.txt
• Meta Description
• Key words/ long tail keywords
• Out going links
• Internal linking
• Alt attribute (Image Optimisation)
• Link title
• Headings (H1, H2)
• Domain name
25. • Quality backlink building
– Directory submission
– Blog commenting
– Forum posting
– Guest or sponsored posting
– Link bookmarking
• News Site and Press release
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29. • SEM
– Organic
– Paid
• Social Media
– Facebook
– Twitter
– Youtube
• Email marketing
• Mobile marketing
• Affiliate marketing
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37. • Revenue from subscription
• Revenue from Pay Per View
• Revenue from CPM
– Banner ads, skyscrapers
• Revenue from CPC advertising
• Revenue from CPA advertising
• Revenue from PPI advertising
• Selling user data
• Website flipping