6. Customer Engagement 5-step process Unless there's permission or social relevance, customers tend to regard marketing and advertising as spam.
7. Customer Engagement 5-step process Social acceptance and importance creates emotional ties and thus lock-in for your customers to your business.
8. Customer Engagement 5-step process Conversations is one of the easiest way of expressing sincerity and genuine interest while allowing you to harvest their valuable ideas and feedback.
9. Customer Engagement 5-step process If you don’t know who your true fans are, then chances are, your marketing dollar is not spent on rewarding the people who truly believes in your brand and product.
10. Customer Engagement 5-step process Customers that are truly engaged will co-create contents and messages with the brand, increasing ownership and evangelism at the same time.
12. 1 Customer Community Turning any website into an Online Customer Engagement Tool
13. Techsailor Community Connect Different modules to tap on consumer’s minimalist behavior Pull external photos, videos, or blogs Analytics to identify evangelists All on one website Easy sharing to other social networks Login using Facebook Points system to build loyalty
14. 1. Permission – Login using existing user account Users can login using their existing logins
15. 2. Significance and Belonging – Product Innovation Users submit their ideas…
16. 2. Significance and Belonging – Product Innovation …. vote and comment on them
17. 3. Dialogue – Support Forums Forums helps to generate dialogues….
18. 3. Dialogue – Support Forums … and making sure no thread goes unanswered
32. 2. Significance and Belonging - Facebook Apps Facebook Application helps to reinforce brand,create conversationsandtrust. Expose your brand to the largest social network with 400 million users worldwide. Make them remember & talk about your brand. Compelling application design Multiple feeds to engage your users Activity pages Invite friends page 5 brand related pages Included: Basic application analytics
33. 3. Dialogue - Twitter Ads & Management Short, attention-grabbing sentences are your new marketing weapons Twitter ads Twitter account management CPM model Network of influential twitterers 2000 followers 300 creative tweets / month
48. Asians enjoy co-creation Portion of Internet users who have published blogs, web pages, articles, stories, videos or audio/content on social technologies Source: Forrester Research
55. Thank you info@techsailor.com China 中国广东省广州市天河区黄埔大道中207号海景花园C栋1801邮编:510665 电话 : +86 020 8567 0704传真 : +86 020 8567 0704 Malaysia Lot 2-1A, Support Services, Technology Park Malaysia, LebuhrayaPuchong-Sg. Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia. Tel: +60 38994 1750 / 1751 Fax: +60 32297 5390 Singapore 156 Macpherson Road, #08-01, Singapore 348528 Tel: +65 6748 8522 Fax: +65 6836 4963
Notas del editor
Now, if you are a business owner, you may be wondering… Do I need an Online Customer Community? To answer that question I am going to return a number of questions to you. Questions along the line of do you know what your customers are saying about your products? …..If you find yourself, at anytime, asking these questions, it’s high time you find out how to address them!
When user login using their existing user accounts, they are giving you permissionto access some of your personal information.
Just one example of brand ownership. When companies allow its users to contribute ideas on how to improve their products, it helps to improve their sense of belonging
Forums is one of the best modules to generate dialogues and getting other customers to interact amongst each other
We help brands minimize frustrations by making sure that no thread ever goes unanswered
Our backend analytics helps brands to identify who are the people on the site who are active and has the potential to be become a brand evangelist
Knowing who are your fans and evangelists allows you to market more effectively using the 80/20 rule
Once fans start getting on board, TSCC allows them to readily co-create contents such as blog posts, videos and photos and post them on your site.
Now to do some advertising for our clients
If your website is the message, then you will have to rely on multiple channels to disseminate your message
takes advantage of the fact that your customers already shared a fair amount of their personal information on social media platforms and hence, it is easier to serve relevant ads based on their demographics
Games and applications can help identify common grounds or develop a sense of achievement for obtaining high scores.
Twitter allows short messages which can in turn into full-fledge dialogues via direct messages and retweets
Activities outside your side can be monitored via the backend of the respective analytics as well as via online buzz monitoring tools
Now, if you are a business owner, you may be wondering… Do I need an Online Customer Community? To answer that question I am going to return a number of questions to you. Questions along the line of do you know what your customers are saying about your products? …..If you find yourself, at anytime, asking these questions, it’s high time you find out how to address them!