SlideShare a Scribd company logo
1 of 75
Download to read offline
Welcome
Brief
History
Confused
Unique
Different
Simple




         Simple
Not So Boring


       Not So Boring
Wondered

Pondered

Sketched

Scripted
Eureka
“May be it’s you who think what you know is known to others but
may be that’s not the case” ~ Prabhanjan@TechShu.com
So I’m Gonna
   Share..

    I’m Gonna Share
Myths

        Myths
Just a trend, it’ll go away
Inexpensive
Waste of Time
Can’t
Measure
Might work for
SOME
but NOT for US
Started a Facebook page so got social media covered
If we
build
they will
come
Definition?
Connecting & Sharing
Driving Need
Connect
Learn
Express
Share
Interact
Leads?
Sales?
ROI?
Bottom Line?
HOLD ON
Objectives?
Sales | ROI | Bottom Line?
Wrong 
Connecting + Listening + Engaging

              
Secret Formula
       ;)
Connecting + Listening + Engaging = Sales + ROI + Bottom Line

                    (in Long term)
ROI = Long term by Product
Social Media Optimization?
Talk like Marketer and Get Punched
Being Human
So What to Do?
Be Present
Educate Don’t Sell
Get the Whole Company Involved
Encourage People to Join
Personal Favorite
Why FB?
Social Planetary System
And It’s
Growing
Every Community Member is Your PR Manager
Facebook Marketing?
Creating Conversations
Listening to conversation
Letting fans have their own conversation
What your Fans LIKES?
More warmth, Less Spam
Free stuffs
Involvement
Care
Speak Freely
Learn
Regular Action
Start Small
Become a Community
Be Patient
Stick to basic
Listen
Learn
Monitor
Thank You. Let’s Stay in Touch.


                            Rajesh@TechShu.com

                              www.rajeshrana.com

More Related Content

What's hot

35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
Ross Simmonds
 

What's hot (20)

The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
 
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...
 
Connecting with Camp Families Year-Round
Connecting with Camp Families Year-RoundConnecting with Camp Families Year-Round
Connecting with Camp Families Year-Round
 
The A-to-Z Guide to Writing Headlines for Online Content
The A-to-Z Guide to Writing Headlines for Online ContentThe A-to-Z Guide to Writing Headlines for Online Content
The A-to-Z Guide to Writing Headlines for Online Content
 
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
(Short version) Building a Mobile, Social, Location-Based Game in 5 Weeks
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog
 
9 public relations tip posters for you office walls
9 public relations tip posters for you office walls9 public relations tip posters for you office walls
9 public relations tip posters for you office walls
 
Good Guide to a Great Podcast
Good Guide to a Great PodcastGood Guide to a Great Podcast
Good Guide to a Great Podcast
 
Social Media Tips for Seacret Direct by Adam Franklin
Social Media Tips for Seacret Direct by Adam Franklin Social Media Tips for Seacret Direct by Adam Franklin
Social Media Tips for Seacret Direct by Adam Franklin
 
Market The Right Way With Facebook And Twitter July 09
Market The Right Way With Facebook And Twitter July 09Market The Right Way With Facebook And Twitter July 09
Market The Right Way With Facebook And Twitter July 09
 
Charming cold outreach that gets results
Charming cold outreach that gets resultsCharming cold outreach that gets results
Charming cold outreach that gets results
 
Embrace What You Don't Know
Embrace What You Don't KnowEmbrace What You Don't Know
Embrace What You Don't Know
 
How to Actually Enjoy Networking - GennGlobal
How to Actually Enjoy Networking - GennGlobalHow to Actually Enjoy Networking - GennGlobal
How to Actually Enjoy Networking - GennGlobal
 
The Art of Picking a Co-founder
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
 
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessConfirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
 
How to Network in the Age of Digital and Social Media
How to Network in the Age of Digital and Social MediaHow to Network in the Age of Digital and Social Media
How to Network in the Age of Digital and Social Media
 
Press Release Service
Press Release ServicePress Release Service
Press Release Service
 
Judging Websites
Judging WebsitesJudging Websites
Judging Websites
 
Judging Websites
Judging WebsitesJudging Websites
Judging Websites
 

Similar to Social Media Marketing at Startup Saturday Kolkata

Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann   Demystifying Social Media   Social Media 09Katy Lindemann   Demystifying Social Media   Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09
mashup* Event
 
Social Media & Engagement Marketing
Social Media & Engagement Marketing Social Media & Engagement Marketing
Social Media & Engagement Marketing
candidmarketer
 

Similar to Social Media Marketing at Startup Saturday Kolkata (20)

Why Care About Social Media?
Why Care About Social Media?Why Care About Social Media?
Why Care About Social Media?
 
Social media for influence
Social media for influenceSocial media for influence
Social media for influence
 
A library social media manifesto | #VALA2022
A library social media manifesto | #VALA2022A library social media manifesto | #VALA2022
A library social media manifesto | #VALA2022
 
Get your head out of your inbox
Get your head out of your inboxGet your head out of your inbox
Get your head out of your inbox
 
Social Media for Professional Speakers
Social Media for Professional SpeakersSocial Media for Professional Speakers
Social Media for Professional Speakers
 
Social Media Is Here To Stay
Social Media Is Here To StaySocial Media Is Here To Stay
Social Media Is Here To Stay
 
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind
 
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
 
DANA session one copy
DANA session one copyDANA session one copy
DANA session one copy
 
Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann   Demystifying Social Media   Social Media 09Katy Lindemann   Demystifying Social Media   Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09
 
DANA session one
DANA session oneDANA session one
DANA session one
 
Social Media & Engagement Marketing
Social Media & Engagement Marketing Social Media & Engagement Marketing
Social Media & Engagement Marketing
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
 
Social networking and online community-building
Social networking and online community-buildingSocial networking and online community-building
Social networking and online community-building
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired Webinar
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired Webinar
 
Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social Media
 
Writing forsocialmedia0316
Writing forsocialmedia0316Writing forsocialmedia0316
Writing forsocialmedia0316
 
Creating an Authentic Online Presence
Creating an Authentic Online PresenceCreating an Authentic Online Presence
Creating an Authentic Online Presence
 
2016 Social Media & Networking for University Students: Study Abroad & Intern...
2016 Social Media & Networking for University Students: Study Abroad & Intern...2016 Social Media & Networking for University Students: Study Abroad & Intern...
2016 Social Media & Networking for University Students: Study Abroad & Intern...
 

More from TechShu

More from TechShu (7)

NASSCOM Product Conclave 2015 - Top 10 Take Aways
NASSCOM Product Conclave 2015 - Top 10 Take AwaysNASSCOM Product Conclave 2015 - Top 10 Take Aways
NASSCOM Product Conclave 2015 - Top 10 Take Aways
 
How to Improve SEO with Social Media Marketing
How to Improve SEO with Social Media MarketingHow to Improve SEO with Social Media Marketing
How to Improve SEO with Social Media Marketing
 
Small & Medium Sized Businesses (SMB) : Not To Miss Digital Marketing Stats I...
Small & Medium Sized Businesses (SMB) : Not To Miss Digital Marketing Stats I...Small & Medium Sized Businesses (SMB) : Not To Miss Digital Marketing Stats I...
Small & Medium Sized Businesses (SMB) : Not To Miss Digital Marketing Stats I...
 
How To Start Marketing Your Business On Pinterest
How To Start Marketing Your Business On PinterestHow To Start Marketing Your Business On Pinterest
How To Start Marketing Your Business On Pinterest
 
Mistakes to Avoid in Visual Marketing
Mistakes to Avoid in Visual MarketingMistakes to Avoid in Visual Marketing
Mistakes to Avoid in Visual Marketing
 
How to Use Social Media In-built Analytics for Improved Content Marketing
How to Use Social Media In-built Analytics for Improved Content MarketingHow to Use Social Media In-built Analytics for Improved Content Marketing
How to Use Social Media In-built Analytics for Improved Content Marketing
 
40 Must-have Tools for Social Media Managers in 2015
40 Must-have Tools for Social Media Managers in 201540 Must-have Tools for Social Media Managers in 2015
40 Must-have Tools for Social Media Managers in 2015
 

Recently uploaded

怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
eeanqy
 
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
ZurliaSoop
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
wpkuukw
 
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
awasv46j
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
yhavx
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Nitya salvi
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptx
balqisyamutia
 
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
gajnagarg
 
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
ehyxf
 
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
eeanqy
 

Recently uploaded (20)

Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
怎样办理巴斯大学毕业证(Bath毕业证书)成绩单留信认证
 
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
 
Furniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptxFurniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptx
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
 
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best ServiceHigh Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
 
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
 
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
 
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEKLANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptx
 
Independent Escorts Goregaon WhatsApp +91-9930687706, Best Service
Independent Escorts Goregaon WhatsApp +91-9930687706, Best ServiceIndependent Escorts Goregaon WhatsApp +91-9930687706, Best Service
Independent Escorts Goregaon WhatsApp +91-9930687706, Best Service
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In fatehgarh [ 7014168258 ] Call Me For Genuine Models...
 
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
 
Eye-Catching Web Design Crafting User Interfaces .docx
Eye-Catching Web Design Crafting User Interfaces .docxEye-Catching Web Design Crafting User Interfaces .docx
Eye-Catching Web Design Crafting User Interfaces .docx
 
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
怎样办理伦敦国王学院毕业证(KCL毕业证书)成绩单留信认证
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
 

Social Media Marketing at Startup Saturday Kolkata