http://djchuang.com/2012/workshop-slides-from-nwlc-2012-ks/

1. Advanced Social Media:
Developing Your Strategy
for Desired Results
DJ Chuang

2. [twitter] #nwlc12 [txt]
949-243-7260
top social networks
• Facebook • Tumblr /
WordPress
• Twitter
• Pinterest • YouTube
• Google+
• Instagram

3. [twitter] #nwlc12 [txt]
949-243-7260

4. [twitter] #nwlc12 [txt]
949-243-7260
Monthly Unique Visitors (in millions) 2012
YouTube 800
Facebook 750
WordPress 329
Twitter 250
LinkedIn 110
Google+ 65
Tumblr 33
Pinterest
17.8
Instagram
10.2

5. [twitter] #nwlc12 [txt]
949-243-7260
how much time ?
• average Facebook user = 17.94 minutes/day
(+ 17.55 min/day for Facebook apps)
• average YouTube user = 9.58 minutes/day
• average visit on Twitter = 5.83 minutes/day
• average time on Pinterest = 14.2 minutes

6. [twitter] #nwlc12 [txt]
949-243-7260
95% of all activity
on a Facebook post
in 22 hours
92% of RTs and 97% of @ mentions
on Twitter
in the first hour

7. [twitter] #nwlc12 [txt]
949-243-7260

9. [twitter] #nwlc12 [txt]
949-243-7260
mapping out a strategy
• who: key leaders
• where: social networks
• what: consistent flow of content
• so what: social engagement

12. [twitter] #nwlc12 [txt]
949-243-7260

13. [twitter] #nwlc12 [txt]
949-243-7260
content strategy
• which platform(s)?
• what? text, image, audio, video
• how often? frequency
• when? timing
• call to action
• measuring and metrics

15. go.wlmag.com/nwlc12timing

16. go.wlmag.com/nwlc12timing

17. [twitter] #nwlc12 [txt]
949-243-7260
timing your updates
• The best time to tweet is 5PM ET
• 1 to 4 tweets per hour is ideal
• best days to tweet are midweek and weekends
• best day to share on Facebook is Saturday
• best time to share on Facebook is Noon ET

19. [twitter] #nwlc12 [txt]
949-243-7260

22. [twitter] #nwlc12 [txt]
949-243-7260

23. [twitter] #nwlc12 [txt]
949-243-7260

24. [twitter] #nwlc12 [txt]
949-243-7260
connect
DJ Chuang
<djchuang.com>
[email] dj@wlmag.com
[phone] 949-243-7260
[twitter] @djchuang
facebook.com/djchuang