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1. Custom Modular Exhibit
Linear Exhibits Island Exhibits Case Study

22. VIQ Solutions Exhibit Program

23. VIQ Solutions was introducing a new
marketing plan. They were modernizing
their entire program. Trade Show
exhibiting would be a primary element in
this new marketing plan.
VIQ Solutions required an exhibit that
could be used in a number of
configurations from a 10x10 to a
20x20.
ECS work with VIQ in the creation of
a new exhibit. Through a number of
designs until the client was
completely satisfied with the design.

24. Requirements
VIQ Solutions required an exhibit that
is interactive. They would need to
demonstrate there product to show
visitors. Done on a one to one as
well as to a larger crowd. They
required name identification from
distance. But most of all graphically
tell the VIQ story.
On a cosmetic side VIQ wanted an
exhibit that was modern and
innovative. Most of all it need to fit
into the new marketing plan for VIQ.
Project Budget: $ 50,000.00 cdn

25. Step 1: Line Sketch
The first step ECS takes in creating a
new display for a client is to begin with
a line sketch. At this point ECS works
with the client to create a concept that
works. Adjustments are made until we
have created a line sketch that works.
No mater how long the process takes
or how many drawings it takes!
ECS worked with VIQ to create a
layout that would meet their needs for
upcoming shows.

26. Step # 2: Color Rendering and Budget
Once a Line Sketch is approved we move on to
finalizing the design with a full rendering.
It is important that we help you visualize the final
exhibit best we can. Full color renderings, fly
threw, what ever it take to better our client level
of satisfaction. This includes the creation of the
graphic outline and choosing the finishes for the
exhibit.
At this point ECS also creates a full budget
outline including all details from manufacturing to
storage and even the show services.
Working with VIQ’s advertising firm we teamed
up to create a graphic package. Then we worked
together to create the color scheme and chose
the finishes.
Budget Estimate from ECS: $ 44,500.00

27. Step# 3: Manufacturing
The exhibit was fabricated in our Toronto area
facility. The completed booth took two weeks
to complete. Once completed
VIQ came in to inspect the exhibit before it
was shipped to their first show in Kansas City.

28. Step 4: The Show
ECS coordinated all the details of
VIQ’s first show with the exhibit.
The exhibit travelled to Kansas
City for the NACM show.
“ with ECS help the NACM show
in Kansas City was a
overwhelming success. The new
exhibit was the hit of the show
and we really out shinned our
competition. “
Showna Baillie
Marketing Manager
VIQ Solutions