9. We can use Social Media
more in 2010
To help
gather news
as it happens
To help tell
news as it
happens
To promote
the journalism
we are doing
10. To help gather news as it happens
Des Moines and #iagaymarriage
11. The Register’s creation of #iagaymarriage is notable
because while Twitter is all the rage among news
organizations, most still treat the platform as
something to be observed — as in, here’s what people
are saying about this topic on Twitter. The Register, on
the other hand, could rightfully boast: Here’s the
conversation we helped organize on Twitter. It’s the
man-on-the-street quote taken to a massive scale.
19. Social Media as a Tool
Use it to enhance the Use it to search the
gathering and ‘Real-Time’ Web for
dissemination of Trending Topics
news.
Use it to build your Use social media
relationship with to find leads and
the community. sources for
Become a vital stories
asset.
20. Example: Haiti and New Media
“When you tell people you're working on something and you ask them
a specific question, people will come out of the woodwork to help
you” - Andy Carvin, NPR
21. Social Media as a Weapon?
Don’t tweet or post
Be careful!
anything you wouldn’t
want to see published in
your local newspaper (or
a competitor’s site)
Remember to remain un-biased. If you join a Republican group for research,
also join a Democratic one. There is usually no obvious context on social
networks, you won’t necessarily have a way to explain your affiliations.
Image courtesy of Etsy: Frail Whale
22. Remember:
Our Social Media
Resource Site
http://sps.gannett.gci/areas/contentone/socialmedia
23. Ways Social Media is changing
• Real Time Web
2010 • Location Based Applications
• Mobile Mobile Mobile
Trends • Tablets/E-Readers
• Public is the new default!!
(source: Techcrunch)
How
will
tradi+onal
media
embrace
these
new
technologies
and
trends?