A brief introduction to hyperlocal journalism and the current efforts to pioneer the concept of a hyperlocal news network by Patch.com, NY Times, InJersey, and others.
3. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
4. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
• Digital Development Director for Gannett NJ
5. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
• Digital Development Director for Gannett NJ
• Administer164 WordPress MU staff blogs across five Gannett
NJ websites: app.com, courierpostonline.com, dailyrecord.com,
mycentraljersey.com, and thedailyjournal.com
7. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
8. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
9. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space?
10. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
11. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
12. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
13. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
• Where can journalism students edit and publish directly to the
New York Times website?
14. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
• Where can journalism students edit and publish directly to the
New York Times website?
16. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
17. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer
the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
18. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer
the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
19. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer
the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local
begin working on hyperlocal networks in Massachusetts.
20. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer
the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local
begin working on hyperlocal networks in Massachusetts.
• 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to
automate hyperlocal news.
21. AN ABBREVIATED HISTORY
OF HYPERLOCAL
• 2004: Baristanet (Montclair, NJ) launches in beta.
• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer
the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local
begin working on hyperlocal networks in Massachusetts.
• 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to
automate hyperlocal news.
• 2009: NY Times gets into the hyperlocal game with “The Local.” Gannett NJ launches InJersey.
Neighborlogs goes live in Washington state.
22.
23. WHAT IS HYPERLOCAL?
• News or content pertaining to a town or small community.
• Often
involves collaboration between veteran journalists and
community members or citizen journalists.
Hyperlocal Not Hyperlocal
31. PATCH.COM
OLD MEDIA MODEL
• Semi-autonomous site editors with traditional media support
staff (copyeditors, listings editors, freelance budget, etc)
45. OPEN REGISTRATION =
OPEN ACCESS
• User profiles, ability to author posts, access to all sites
46. OPEN REGISTRATION =
OPEN ACCESS
• User profiles, ability to author posts, access to all sites
47. COACHING CITIZEN
JOURNOS
• Using PM’s to issue assignment requests and ideas
• Messaging to send feedback and revision requests
• Member profiles to ensure some degree of accountability