You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine's unpaid results” To learn advance concepts of SEO & Digital Marketing you can visit us at www.thedigiguru.com

1. SEARCH ENGINE OPTIMIZATION
(SEO)

2. What is SEO ???
•Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results.
• SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
Why do we need SEO ???
• An important aspect of SEO is making your website easy for both users and
search engine robots to understand.
• SEO will help you position your website properly to be found at the most critical
points in the buying process or when people need your site.
• SEO helps to improve ranking of the site .
• SEO helps the engines figure out what each page is about, and how it may be
useful for users.
• Thus SEO means to increase your online presence on search engines .

3. SEO TECHNIQUES :
• BLACK HAT SEO
• WHITE HAT SEO
• GREY HAT SEO

4. What is Black Hat SEO ???
• Black Hat search engine optimization is defined as techniques that are used to
get higher search rankings in an unethical manner.
• These black hat SEO techniques usually include one or more of the following
characteristics :
1. Breaks search engine rules and regulations.
2. Creates a poor user experience directly because of the SEO techniques utilized
on the Web site.

5. Some of the methods commonly used in Black Hat SEO include:
• Doorway pages: Doorway pages are web pages that are created for
spamdexing. This is for spamming the index of a search engine by inserting
results for particular phrases with the purpose of sending visitors to a
different page.
• Keyword stuffing: Using a Web site as a dumping ground for as many
relevant (or irrelevant) key phrases as possible in order to attract more
traffic.
• Invisible text: Keyword stuffing with a twist; searchers can't see the
extraneous lists of words, but search engine spiders can.

6. Black Hat SEO Usage :
• Black hat SEO is more frequently used by those who are looking for a
quick financial return on their Web site, rather than a long-term
investment on their Web site.
• Black hat SEO can possibly result in your Web site being banned from
a search engine.

7. What is White Hat SEO ???
• White Hat SEO is a practice used to improve search performance that is in
line with terms and conditions of a search engine.
• Examples include:
1. Offering quality content and services
2. Using descriptive, keyword-rich meta tags
3. Making your site easy to navigate
White Hat SEO Usage :
• White Hat SEO is more frequently used by those who intend to make a long-
term investment on their website.
• Also called Ethical SEO.

8. What is Grey Hat SEO ???
• Grey Hat SEO is the combination of Black Hat SEO and White Hat SEO.
• Gray hat SEO is SEO techniques that take more risks than white hat SEO
techniques but aren't likely to get your site banned from search engines
• Thus Grey Hat has some ethical issues and some non ethical issues.

9. TYPES OF SEO :
TYPES OF SEO
ORGANIC SEO
INORGANIC
SEO
ONPAGE
OPTIMIZATION
OFFPAGE
OPTIMIZATION
CAMPAIGN
CREATION
CAMPAIGN
MANAGEMENT
LANDING PAGE
OPTIMIZATION

10. ORGANIC SEO :
Organic SEO is free and natural way to bring traffic on your website
from search engine. It is time consuming process and suitable for
giving business.
INORGANIC SEO :
Inorganic SEO is the paid services and get Result in search engine
very short time.

11. ONPAGE OPTIMIZATION :
It is the technique of the SEO which is done on the pages of website.
It includes :
• Design
• Page layout
• Keyword Research
• Description.

12. OFFPAGE OPTIMIZATION :
It is the technique of the SEO that take place outside the website.
It includes :
 Directory Submission
 Classified Add/Business Listing
 Article Submission
• PPT Submission
• Video Submission
• Press Release Submission
 Blog Submission
• Private Blog Network
 Forum Posting
• Web 2.0

13. PROCESS OF SEO :
On Page Optimization
Off Page Optimization

14. OFF PAGE OPTIMIZATION :
WHAT IS LINK BUILDING OR LINK EXCHANGE ???
• It is the process of acquiring hyperlinks from other websites to your own.
• It thus aims to increase the number and quality of inbound links to a web page.
TYPES OF LINK BUILDING :
1. One way link building
2. Two way link building

15. ONE WAY LINK BUILDING :
• One way link building is the process where you create link to another website
wherein the another website does not create a link to your website .
• That is no link feedback from that another website.
• Example : A to B or B to A.
• That is in above example A give link to B or B give link to A.
TWO WAY LINK BUILDING :
• It is the mutual link between two websites intended to be beneficial to both.
• For example, John and James have websites. If John's website links to Jame's
website, and John's website links to Jame's website, the websites are reciprocally
linked.

16. METHODS OF LINK BUILDING :
• Social Bookmarking
• Directory Submission
• Classified Add Submission
• Article Submission
• PPT Submission
• Video Submission
• PDF Submission
• Press Release Submission
• RSS
• Blog Submission
• Private Blog Network
• Blog Commenting
• Forum Posting
• Web 2.0

17. SOCIAL BOOKMARKING :
•Social bookmarking is the process of storing tagged web pages online across
the world which can be access at any time, any location.
•Basically it listing & sharing links on public network.
DIRECTORY SUBMISSION :
• Submission of our website and overall complete information like title,
description, tags, URL with appropriate category to the online directories for
helping to crawl our URL to search engine result page (SERP) at the top
position.

18. Classified Add Submission :
• C.S. is a form of advertising, where classified ads has been posted on classified
submission websites to get attraction of viewers, buyers and sellers.
• Classified submission is playing a major role for webmasters to display
requirements outside the world to get more attraction of web viewers, which will
be make impact on the traffic of that website and increase the ranking by
submission of classified ads.
Article Submission :
• Article submission is a powerful internet marketing service in which we write
articles related to our industry and then do manual submissions in quality article
directories, relevant blogs and content rich websites.
• For which our website link will appear faster in the Search Engines because
these directories are regularly crawled, also get more amount of visitors and
backlinks as well which indirectly helps for ranking well in search engines.