In this presentation from Domainfest Global's General Session Jay Berkowitz from http://www.tengoldenrules.com presents 'Building Winning Websites' Learn 3 approaches to develop a new website or build out your current domain name idea. Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including How to create Facebook Fan Pages, using Fabook advertising, YouTube Success Stories, Podcasting Playbook. Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8’, develop an eNewsletter, create an RSS feed, generate Facebook Likes. Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions

1. Building Winning Websites! Jay Berkowitz www.TenGoldenRules.com

2. Objectives 1. If you build it… 2. Drive Traffic… 3. Create a Relationship 4. Monetize your site

4. Recent MediaWall Street Journal

5. Recent MediaFOX Business TV

6. 3 Types of Websites - Editor Demand Media, Inc. has completed its initial public offering (IPO) of 10.235 million shares of common stock at a price of $17 per share raising gross proceeds of $174 million.

7. 3 Types of Websites - Editor Freelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20

8. 3 Types of Websites - Editor

9. 3 Types of Websites - Editor

10. Where to get an Editor and Content

11. Where to get an Editor and Content

12. Where to get an Editor and Content

13. Where to get an Editor and Content

14. Where to get an Editor and Content

15. 3 Types of Websites Community/User Generated Content (UGC)

16. InternetMarketingClub.org (NING) New community site with over 1,000 members

17. New version of InternetMarketingClub.org

18. 3 Types of Websites - Blogs

19. Set up a ‘blog’ at WordPress.org and point to your own Domain Name

20. Blogging is as easy as email 

21. One click to create links Flickr Photo Credit Sergey Golonkin

22. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Galyonkin

23. One click to add an image Flickr Photo Credit Sergey Galyonkin

24. Preview and Publish!

25. Demo: from Parked to ‘website’

26. Step 1. Logo in Top Left position this is a web convention, click logo go to ‘Home’

27. Step 2. Move the ads

28. Step 3. Add a Descriptive Slogan 4 second rule people decide who/what you offer

29. Step 4. Add Copy 250 – 1000 words critical for SEO

30. Step 5. Add Navigation Links to the top pages (top or left side) HomeArticles InternetMarketingStrategies Video About Contact

32. Blogs

33. Community (UGC)

35. Pay Per Click the fastest, most measurable way to drive traffic to your website Paid Search “PPC” Top and Right

36. Paid Search “PPC” focus on conversions

37. Measure the action(s) you want people to take on your site Add confirmation code to this page

38. 72% of People prefer to click on the ‘free’ or ‘natural’ search results Search Engine Optimization “SEO”

39. The ABC’s of SEO

40. A = Architecture Clean code, internal links, add a ‘site map’

41. B = Backlinks 60,352 Links TO the site Ron Jackson

42. Lists = great ‘Link Bait’ a reason for people to link to your site

43. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery

44. Search Engine Optimize pages on your site. Add Keyword Phrases toFirst Paragraph, Middle and End

45. Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals code)

46. SEM Rush Measures Search Success Terms listed on the first 2 pages of Google

47. SEO “Affiliate Marketing” affiliates send traffic to your site as a virtual sales force

48. Amazon ‘affiliate’ code

49. “Affiliate” Marketing Solutions

50. SEO BannerAdvertising and eMail

51. Banner Advertising (Test this through Google AdSense)

52. eMail Marketing Groupon.com is a huge success

53. SEO Social Media

54. Facebook ‘Fan Pages’ business profiles. Also come up in Google search results.

55. Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters

56. Facebook Advertising

57. It is simple to set up Facebook Advertising

58. Target by demographics and ‘likes’. Go from 500 Million to precise target

59. Test different ads .021% .043% .039%

60. Get results like Google PPC

61. Use Google Analytic’s URL Builder to track conversions

62. YouTube is the #3 Website and #2 Search Engine! Blendtec has had 100 Million video views!

63. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!

64. Will Hamilton from www.FuzzyYellowBalls.com has built a large following through YouTube videos

65. Twitter.com/DellOutlet has sold millions of dollars of refurbished computer goods

66. JB Glossinger has developed a tremendous following and business through Podcasts!

68. Affiliate

70. Create a “Relationship” with people who come to your site

71. Test offers and landing pages

72. We add a ‘UVP’ to our demo site

73. Stay top-of-mind with customers and prospects - Owen Frager eNewsletters

74. ‘The magic of 8’You must connect 8 times to engage the average consumer

75. Chef Patrick’s Domain Blog allows you to get an update via RSS

76. RSS (Really Simple Syndication) sends updates to your phone

77. …or your computer RSS Subscription

78. Like Button on the Levi’s website

79. Result of Like Button Activity

81. eNewsletter – the magic of 8

83. Monetize It! – Deal of the Day

84. Google AdSense

85. Affiliate Banners

86. Monetize It! – Contests

87. Monetize It! – Contest on Facebook

88. $5 - $2500

89. JeffWalker.com Sell your knowledge and expertise ‘Info Products’

91. Drive traffic (Search, Affiliate, Social)

92. Create a ‘relationship’

93. UVP (the magic of 8)

94. eNewsletter

95. RSS, Social Media, Facebook Likes

96. Monetize it

97. AdSense

98. Affiliate

100. Consulting, Search, Conversion, Affiliate

101. Website Domain Build OutsJay Berkowitz 561-620-9121 . www.TenGoldenRules.com .