Internet Marketing Masters Certificate Agenda
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This document discusses strategies for using internet marketing and social media for business and personal branding. It covers developing a social media masterplan, using the "Britney Spears Strategy" and the "3 E's" of social media - educate, entertain, and engage. Additional topics include cascading content across multiple platforms, the potential of Pinterest and YouTube for business, and developing a regular content strategy for one social media platform as the first step. The overall message is on using social media and a strategic content approach for business and personal branding.
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Internet Marketing Masters Certificate Agenda
- 2. Agenda • Strategies to use internet marketing for business and personal branding • The Social Media Masterplan • The Britney Spears Strategy • The 3 E’s • Cascading Content • The New Facebook?
- 5. University of San Francisco Internet Marketing Masters Certificate
- 6. Recent Media Wall Street Journal
- 7. Recent Media FOX TV
- 9. Social Networking is „Networking‟
- 10. “Strategy for networking events” Flickr Photo Credit: Old Shoe Woman
- 11. “Goal 2-3 Follow-up Contacts” Flickr Photo Credit: Mikecogh
- 12. “Listen (first)” Flickr Photo Crtedit: litherland
- 13. “Collecting Passions” Flickr Photo Crtedit: acrib
- 14. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
- 15. Get those business cards in your database
- 16. Shoeboxed will digitize business cards for you
- 17. Are they in LinkedIn? Facebook?
- 19. Build Your Social Network Add Everyone to a database Listen and help Follow Up! Flickr Photo Credit: Old Shoe Woman
- 20. Photo Credit nan palmero Flickr
- 21. What is Linked in ? The Six Degrees of Kevin Bacon
- 25. Create a Great Profile Profile Photo
- 26. Create a Great Profile
- 27. Create a Great Profile Edit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
- 28. Create a Great Profile Use your ‘Professional Headline’ Professional Headline!
- 29. Create a Great Profile Professional Headline!
- 30. Create a Great Profile Great Summary with Keywords
- 31. Include all Jobs
- 32. LinkedIn Groups
- 33. LinkedIn Groups
- 34. Recommend People
- 35. LinkedIn Answers
- 36. LinkedIn Complete your Profile 100% Groups, recommendations LinkedIn Answers
- 39. Over 500 million active (users who have returned to the site in the last 30 days)
- 42. Facebook Advertising is highly targeted!
- 45. Google CPA = $8.94 Facebook CPA $2.70
- 46. Facebook! Set up your business ‘fan’ page Use Facebook ads to target ‘Likes’ Offer a valuable incentive
- 47. YouTube #3 Alexa Ranked #2 Search Engine!
- 50. Search optimize – If you can rank in YouTube Search you can rank in Google
- 51. Come to my site for more free videos…
- 52. YouTube You don’t need to be on camera One video per month, channel Come to my site for more free videos
- 53. The Three E‟s of Social Media - Educate
- 54. The Three E‟s - Entertain
- 55. The Three E‟s - Engage www.Twitter.com/Iconic88
- 56. Cascade Content!
- 58. Pinterest.com
- 60. Live Blog Post from ICABA Event!
- 61. „Content Cascade‟ from ICABA Blog
- 62. Digital Social Media and Sales Strategies Do 1 thing tonight! Pick one media and master it Develop a regular content strategy Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121