This document provides several social media success stories and strategies. It discusses how businesses have used platforms like Instagram, Pinterest, Facebook, and Kickstarter to engage audiences, drive traffic, and increase sales. Specific tactics highlighted include using images and visual content, creating infographics and memes, running contests and promotions, liveblogging to engage followers, and using Facebook advertising for lower customer acquisition costs than Google.
2. Social Media Success Stories
Powerful Case Studies for your business and personal
brand
• Real business examples of Social Media
programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
• Local businesses that are making it work
video
• A few fun and surprisingsuccess
categories
• What is next in Social Media opportunities
• My 101% guarantee$$$
10. Companies using
Instagram
Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
11. Eleanor Ho - Wokstar
• Instagram with great product shots
• Phonto to add brand
• Submit photos, voting, caption
video
contests success
• Regular engagement with audience
$$$
12. Aquabumps' began in 1999 when founder
Eugene Tan started emailing shots of Bondi
Beach to his mates
16. Facebook Engagement
• Aquabumps = awesome content
• Squiahable.com engagement
through voting
video
• Charitable donation successpictures =
for
pictures of your product on fans
profile pages $$$
• 29% of Squishables traffic comes
from Facebook
17.
18.
19. Video
• How to videos
• Answer the top 10 questions
• Get more free contentvideo
• Training success
$$$
35. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal
37. The 3 E’s of Social Media
http://www.tengoldenrules.com/3-Es-
Infograph.jpg
38. Pinterest
• A visual medium
• Pinterest contests
• Great for designers, retail, recipes
video
• Active interaction, pinning,
success
following etc.
• The 3 E’s Infographic
$$$
http://www.tengoldenrules.com/3-
Es-Infograph.jpg
56. Social Media Success Stories
Powerful Case Studies for your business and personal
brand
• Engagement – images
• Try something –
infographs, memes, instagram
• Video!
• Facebook Advertising video
success
• Top 10 / Do 1 thing tonight!
• Be my friend! $$$
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@jayberkowitz, Pinterest
Jay Berkowitz
TenGoldenRules.com 561-620-9121