Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.

1. The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

2. Our Objectives How to Cost effectively generate traffic to your website Turn that traffic into leads, and sales How to get your website ranked at the top of Google searches Measure lead cost and generate profitable ROI

3. Recent MediaWall Street Journal

4. Recent MediaBusiness Journal

5. Recent MediaFOX TV

7. U San Fran Internet Masters Certificate

8. ‘I know half of my Advertising is wasted… I just don’t know which half’ JohnWanamaker

9. #1 You can measure ROI…to the penny

10. Pay Per Click – Conversions are a measurable action on your site

11. Advanced PPC You can advertised locally 11

12. Advanced PPC Landing pages and Conversion

13. #2 It’s easy to find out how you perform vs. a competitor

14. 1,380pages indexed ‘read’ by Google Google Page Rank 4/10 436 Links TO the site SEO Quake Toolbar

15. 2,993 Links TO the site Google Page Rank 4/10 2,603,249 Alexa Rank SEO Quake Toolbar

16. Google Page Rank 3/10 72 pages indexed ‘read’ by Google Alexa Rank 4,879,287 SEO Quake Toolbar

17. Google Page Rank 4/10 697 Pages Indexed or ‘read’ Alexa Rank 7,200,993 SEO Quake Toolbar

18. Google Page Rank 3/10 82 pages indexed ‘read’ by Google Alexa Rank 2,846,564 SEO Quake Toolbar

19. Compete.comUnique Visitors to Websites

20. SpyuFu.com - Understand Competitors Pay Per Click Spending

21. #3 It is for Every Business!

25. Homes for Sale

26. Community Activities

27. Annual Weather Name eMail Get Free Guide

28. #4 What are they doing online?

29. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10

30. YouTube – Dove Evolution http://www.youtube.com/watch?v=iYhCn0jf46U

31. YouTube – BlendTec

32. Best Practices – Entertain, Great Music, Celebrities, Spoofs

33. Best Practices – Educate “How to Videos”

34. Facebook – Rising Star

35. Facebook Fan Pages for Business

36. LinkedIn – The Social Network for Buiness (Grownups)

37. What is Twitter? A Personalized News Feed

38. Twitter = Microblogging, 140 Characters Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following

39. Does it Work for Business?11:53 AM @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd

40. Does it Work for Business?11:55 AM

41. Does it Work for Business?11:56 AM

42. Twitter = Advanced StrategySort Your Tweets! TweetDeck

43. #5 Internet Advertising is NOT Expensive

44. Search ™ 100 Billion 68%

45. Free Search “PR” ‘Natural’ or ‘Organic’ 72% Prefer Left Side

46. Keyword Research - Searches

47. Highlight text Copy into Word Docment

48. Target 250 – 1000 words per page

49. How many links TO a site TenGoldenRules has 4,979 Links TO the site

50. Directory links Business.com Page Rank 7/10

51. TenGoldenRules.com Meta tags match content

53. GUS – Google Universal Search Optimize Video, Images, PR

54. # 6 – Your List is Your Biggest Asset

55. The Power of Newsletters Reason for an ‘Opt-In’ Builds permission to re-market Opportunity to be top-of-mind Include a send-to-a-friend (like-to-like) Optimize the content for the search engines Use article submission sites to syndicate content and build links Discipline to regularly build content Include a call-to-action (donate/volunteer) on each page

56. #7 It’s not too late to learn this internet stuff

57. Podcasts Free Internet Radio on any topic

58. #8 Blogging

59. Blogs are the New NewslettersProspects will subscribe to Blogs

60. Google Reader User Defined News

61. Log in

62. Click New Post

63. Type in a title and the text of your blog post

64. Click ‘publish post’ to make it live

65. Congratulations you’re a Blogger!

66. #9 You can find the People

67. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10

68. Facebook – Rising Star

69. # 10 – Your Website is a Lead Magnet

70. Site Utilities such as Log in, Contact and phone for Local Business Logo Top Left throughout the site link “Home” 20-30% are searchers “Top Right” Add a UVP “Unique Value Proposition” 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map Navigation Top or left! Add Copy for the Search Engines

71. Ten Things Every Club marketer needs to know about Generating Business on the Internet Measurable to the Penny Compare to Competitors It is for your business! It’s not too late to learn Internet Advertising is NOT Expensive PR direct to Consumers Your house list is your biggest asset What are they doing at their desks You can find the People Your website is a lead magnet

72. What is TenGoldenRules.com?Landing Pages & Conversion

73. What is TenGoldenRules.com?Video

74. What is TenGoldenRules.com?Viral Marketing

75. What is TenGoldenRules.com?Search Engine Marketing

76. What is TenGoldenRules.com?eNewsletters

77. What is TenGoldenRules.com?New Program Launch Strategy

78. Ten Things Every Club Manager Needs to Know About Internet Marketing Try 1 thing today! Please ‘pay-it-forward’ Join the Conversation Podcast call in 206-888-6606 Be my friend! Linked In, Facebook, Twitter Speaking Opportunities Consulting, Search, Conversion, Affiliate, SEO PR Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com