SlideShare a Scribd company logo
1 of 30
Which?
     Which?
        y?
     Wh y ?
    What?
    Wh a t ?
of Social Media
           Media
Jay Berkowitz TenGoldenRules.com
          561-620-9121
You Tube: What it is
#2 Search Engine #3 Alexa Traffic




              Steve Chen Chad Hurley
YouTube: Why it Matters
YouTube for Business
Blendtec over 50 Million Views Sales up 5X




    http://www.youtube.com/watch?v=qg1ckCkm8YI
LinkedIn Business Applications – Find People
Business Applications – Facebook Pages
WordPress/Blogging – What it is?
A blog is a website that is easy to update
WordPress/Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
WordPress/Blogging – What it is?
I set up my blog ‘feeds’ to come to an iGoogle page




                  RSS Subscription
Twitter - What it is
        Most recent
          tweet

                          Personal
                         Information

                            Stats
   Past tweets

                       Other Twitter
                        users this
                        member is
                         following
Twitter – Why it matters




                           + 1,043%
Twitter – Why it matters
Consumer Journalist Janis Krums covers
        Miracle on the Hudson
Twitter – Why it matters
Twitter influencing politics in Iran
@MissionPie Sales +20% since Twittering daily
                pie selection




  @MissionPie          Pssst! Hey you! Yeah, I'm talking to you!
   Keep this is on the down low, but we'll have STRAWBERRY
   RHUBARB later today!!!
   8:10 AM May 2nd
Woot.com Multi-million dollar business based on
    1 tweet and 1 blog and 1 product per day
Richard Binhammer and the Dell team monitor
       and respond to customers 24/7
The Three E’s of Social Media - Educate
The Three E’s of Social Media - Entertain
The Three E’s - Engage www.Twitter.com/
                 Iconic88
Which Sites? Why they Matter? What to do?
                    Viral = Free Traffic
                    Conversion + How To’s
                    Networking, Q&A’s
                    Facebook Pages for Business
                    Easy Websites
                    Blogs = Search, Subscriptions
                    Custom News Feed = Listen!
                    Search.Twitter.com
Recent Media
Wall Street Journal
         “Chief Executive Jay Berkowitz
         stresses how important it is for
          executives to understand how
              website design, search
           technology and other online
             technologies affect their
                    business”
Recent Media
Business Journal
Recent Media
B&T Australia
Recent Media
   FOX TV
How we can Help? - Blog
How we can Help? - Facebook
How we can Help? - Video
How we can Help? - Twitter
Which Sites? Why they matter?
          What you can do for Business?
• Try 1 thing today!
• Be my friend! Linked In, Twitter.com/jayberkowitz
• Speaking Opportunities
• Please call Ten Golden Rules for Internet Consulting,
Social Media Programs, Search Engine Marketing,
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