1. Social Curation and Mobile

2. Publishzer is a tool
to create magazines out the
content that inspires you.
We reinvented magazines

3. 1. Media Revolution

4. Magazines follow the
fate of music

7. http://remacable.com/wp-content/uploads/2011/02/intersection.png

8. 2. Value of Social Curation

9. Family
Learning
Friends

10. Not trusted Too much
http://www.kapitalistmagazine.com/Images/magazine-stack.jpg
We live in a world where attention has become so scarce to become as valuable as currency

11. “Mastering how to create niche-targeted compilations
of content is indeed one of the key lifesaving strategies”
Like they’ve done for decades in art galleries

12. 3. Your Own Voice

13. Why is enabling readers own voice
important for media markets?

14. Key in uence on customer decision (%)
Spouse
Children
Parent
Friend
Expert
News
Online ad
0 12.5 25 37.5 50

15. 4. Bloggers incorported

16. Bloggers are the shaping
force in publishing markets

17. http://tuukka13.indiedays.com/
Currently companies are forcing the traditional
thinking of the business to the business. world.
blogging
Like music industry did, look look where it took them.
and where it took them.

18. http://issuu.com/collectivemagazine/docs/collectivejune

19. 5. Media On Mobile

20. Find the intersection of
technology and arts
Social strategy: Help
people improve existing
relationships or build
new ones.

21. Mobile is the personal device

22. e media industries forgot
the creative ones.
music, publishing, lms etc

23. “Social curation sits in the middle of
the intersection, hugging both business
and creative needs”

24. Get Inspired. Now!
Teppo Hudson
teppo.hudson@publishzer.com
@teppohudson