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Social Curation and Mobile

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Social Curation and Mobile

  1. 1. Social Curation and Mobile
  2. 2. Publishzer is a toolto create magazines out thecontent that inspires you.We reinvented magazines
  3. 3. 1. Media Revolution
  4. 4. Magazines follow thefate of music
  5. 5.
  6. 6. 2. Value of Social Curation
  7. 7. Family LearningFriends
  8. 8. Not trusted Too much We live in a world where attention has become so scarce to become as valuable as currency
  9. 9. “Mastering how to create niche-targeted compilationsof content is indeed one of the key lifesaving strategies”Like they’ve done for decades in art galleries
  10. 10. 3. Your Own Voice
  11. 11. Why is enabling readers own voiceimportant for media markets?
  12. 12. Key in uence on customer decision (%) Spouse Children Parent Friend Expert NewsOnline ad 0 12.5 25 37.5 50
  13. 13. 4. Bloggers incorported
  14. 14. Bloggers are the shapingforce in publishing markets
  15. 15. companies are forcing the traditionalthinking of the business to the business. world. bloggingLike music industry did, look look where it took them. and where it took them.
  16. 16.
  17. 17. 5. Media On Mobile
  18. 18. Find the intersection oftechnology and artsSocial strategy: Helppeople improve existingrelationships or buildnew ones.
  19. 19. Mobile is the personal device
  20. 20. e media industries forgotthe creative, publishing, lms etc
  21. 21. “Social curation sits in the middle ofthe intersection, hugging both businessand creative needs”
  22. 22. Get Inspired. Now!Teppo