Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding level

1. Are You Being Talked about Enough?
Online & Social Media Marketing Workshop
12 July, 2013
- Real Estate Agency XXXX

2. Online & Social Media Marketing
Why? It’s where your customers are:
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Social media now accounts for 1 in each 6 mins online
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Facebook & YouTube both have over 1 billion users
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52% of marketers found a customer via Facebook in 2013
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23% of users check Facebook 5 times or more daily
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Fastest-growing demographics:30+, 50+
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3. Your Individual Consultant Site
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Inbound Content Marketing
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4. Your Individual Consultant Site
Inbound Content Marketing
‘To
see the highest ROI on your marketing effort, quality content is
key. No form of paid advertising could touch the stellar lead-tocustomer conversion rates of SEO, social media and email
marketing.’ Hubspot 2013 Report
7
out of 10 consumers prefer information via onsite articles/blogs
Leads from inbound marketing cost an av. 61% less
57% of companies say they generated sales through their blogs
the “big 3” inbound channels—blogs, social media and SEO—all cost
less on average than any outbound channel
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5. Your Individual Consultant Site
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6. Online & Social Media Marketing
Analytics - Online is nearly 100% measurable:
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Google Analytics – free, comprehensive, invaluable
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Your own site – visitors statistics, ‘heatmap’,
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Google Alerts
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Social Media monitoring
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7. Moving on to Social Media
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8. Social Media Marketing
How to get started on social media:
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Establish profiles on social media
Post property info, updates, links, news alerts, local
promotions, involvement in events…and more
Build your networks
Build new marketing databases
Monitor positive/negative feedback
Blog/comment in your expert area
Work through your ‘How To’ hand-out doc!
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9. Social Media Marketing
What can XXXX use Facebook for?
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Users join Fan Pages to interact, share, support
Build new marketing databases – renters,
buyers, sellers, inquiries...
Promoting property news, alerts, your top
properties, sharing videos, photos, etc
Targeted advertising
Listening and responding to customers
Promote & manage events
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10. Social Media Marketing
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11. Social Media Marketing
How can you use Twitter?
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Connect with new audiences
Promote properties, events, specials, biz. news
Location & Keyword marketing – Lists, Places:
- grow new databases
SEO benefit - tweets tracked by search engines
Word of Mouth: let the public do your marketing
Paid Advertising
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12. Social Media Marketing
Tools & tricks to grow Page followers:
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