Program hosted at Santa Clara University

1. THE ART OF INNOVATION
IN BUSINESS:
An Exercise in Design Thinking

2. Prof. Terri L. Griffith, Ph.D.
Santa Clara University
t@terrigriffith.com
408-256-3141
TerriGriffith

3. Mission Santa Clara de Asís:
California Innovation since 1777

4. TYPES OF
INNOVATION

5. TYPES OF INNOVATION
Product
Process &
Technology
Strategy

6. THE ART OF BUSINESS
INNOVATION

7. WHAT IS UNIQUE ABOUT
THE SILICON VALLEY?
… or, about any place that lives
and dies by innovation?

8. It’s Personal
It’s Fast
Failure is a way to
Learn

9. Personal to Designers at Apple

10. Personal to Me

11. IT’S FAST

14. LIGHT-WEIGHT EXPERIMENTS
AND PROTOTYPES
They prototyped with people, then, when
they knew it would provide the customers
value, built the automated system.
Intuit often prototypes in minutes rather
than days or months. Same for Google.

15. “FAIL FASTER TO
SUCCEED SOONER”

16. FAILURE IS A
WAY TO LEARN

17. METHODS OF
INNOVATION

18. FORESIGHT TOOLS,
SCENARIOS
http://www.iftf.org/what-we-do/foresight-tools/

19. DESIGN THINKING
Design Thinking

20. “WE ALL HAVE TO BECOME
DESIGN THINKERS”
TIM BROWN

22. DATA IS APOLITICAL

23. EXPLORE,
BUT EXPLORE WITH DATA
“Light-weight experiments”

27. TOOLS FOR
YOU TO USE
Design Thinking

28. DESIGN
THE IDEAL WALLET
We all have wallets, so this exercise is a
good example, no matter your business.
Before we start, think about a product,
process, or strategy where you also
might have to design an innovation….

29. DESIGN
THE IDEAL WALLET
Sketch Your Idea (3 Minutes)

30. IDEO Shopping Cart Documentary - 1999

31. DESIGN
THE IDEAL WALLET
Person “A” Interview Person “B”
Keep notes/drawings
4 Minutes

32. DESIGN
THE IDEAL WALLET
Person “B” Interview Person “A”
Keep notes/drawings
4 Minutes

33. DIG DEEPER
Person “A” Interview Person “B”
Keep notes/drawings
3 Minutes

34. DIG DEEPER
Person “B” Interview Person “A”
Keep notes/drawings
3 Minutes

35. What is Your Partner Trying to Achieve?
Goals Wishes:
Insights:
Empathy with
Customer/Client/Business Partner
3 Minutes

36. Make Your Design Decision:
________ (name) needs a way to:
________________________
Why?
________________________
3 Minutes

37. “PROTOTYPES SHOULD BE UGLY,” IDEO
TOUR GUIDE
If they are beautiful, you are less willing to throw
out the ideas and move to the next iteration.

38. 7 Minutes
BUILD YOUR
SOLUTIONS

39. Person “A” Share Solution
with Person “B”
Keep notes
4 Minutes
What Worked… What Could Be Improved…
Questions… Ideas…

40. Person “B” Share Solution with
Person “A”
Keep notes
4 Minutes
What Worked… What Could Be Improved…
Questions… Ideas…

41. DEMONSTRATIONS

42. SURPRISES?

43. WHERE DO INNOVATIONS
COME FROM?
OPEN INNOVATION
USER INNOVATION

44. Business Model Generation, 2012

45. PSYCHOLOGICAL
SAFETY (FOR
FAILURE)

46. PIXAR

48. “they could have very intense
and heated discussions; they
always knew that the passion
was about the story and
wasn’t personal.” Ed Catmull,
Pixar

49. TOOLS FOR
YOU TO USE
Open Innovation

50. OPEN:
USER INNOVATION

52. PRIZES

53. PRIZES
http://dupress.com/articles/the-craft-of-
incentive-prize-design/

54. http://agfunder.com/

55. EXCEPTIONS TO OPEN

56. TOOLS FOR
YOU TO USE
Platform strategies to be
efficient in your
innovation

57. NOT JUST
HIGH TECH

58. PLATFORMS
•Components
•Processes
•Knowledge
•People and Relationships
More than Physical (Robertson & Ulrich, 1998)

59. http://abcnews.go.com/Technology/amazon-bigger-walmart/
story?id=32661220
AMAZON BIGGER THAN
WALMART

60. PLATFORMS & STREAMS
• Understanding the Building Blocks of
Innovation
• Better ability to Manage the “Product” Line
• Better ability to Manage Implementation

61. BUSINESS
INNOVATION IS AN
ART… BUT A DATA
BASED ART
PERSONAL
FAST
PSYCHOLOGICAL SAFETY
TerriGriffith

62. EVALUATE YOUR CURRENT
PRACTICES
DEVELOP QUICK EXPERIMENTS
SHARE YOUR RESULTS
TerriGriffith
NEXT STEPS

63. OBRIGADO