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向偉大航路出發前,關於東南亞電商不可不知的十件事

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SESURA的創辦人胡為民,以「向偉大航路出發前,關於東南亞電商不可不知的十件事」為題進行分享,他大方分享這兩三年來在東南亞經營購物網站的心得,也為大家帶來第一手的東南亞電商情報。

Publicado en: Empresariales
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向偉大航路出發前,關於東南亞電商不可不知的十件事

  1. 1. 540+M CONSUMERS IN SEA 249 100 90 67 31 5 Indonesia Philippines Vietnam Thailand Malaysia Singapore Population (Million) 42 45 24 40 37 43 32 29 27 31 26 27 14 14 25 16 22 19 8 7 17 9 10 8 4 5 7 4 5 3 0 20 40 60 80 100 Vietnam Thailand Singapore Philippines Malaysia Indonesia 15-24 25-34 35-44 45-54 55+ Southeast Asia online populations are relatively young
  2. 2. Increasing Penetration Internet, Mobile, Smartphone Source: ASEAN Secretariat, VNNIC, APJII, company data, UBS estimates.
  3. 3. INDONESIA 650M MALAYSIA 170M SINGAPORE 3.7M VIETNAM 320M THAILAND 350M PHILIPPINE 430M
  4. 4. PAYMENT METHOD & PERCENTAGE CASH ON DELIVERY 67% CREDIT CARD & Paypal 21% OTHERS ( eMoney, Counter / ATM transfer ) 12%
  5. 5. Top 5 eCommerce Sites by Traffic in Each SEA Country are Dominated by International Players Source: Alexa as of 27 April 2015, News articles, Crunchbase, TechinAsia, Euromonitor (1) Includes online retailer and marketplace sites only and excludes online classifieds/forums and daily deals sites (2) Based on the retail market size of the respective country
  6. 6. 東南亞宗教分布圖
  7. 7. Funding Levels have Spiked in Recent Years... Source: Bank of American
  8. 8. Free Shipping 56% Price 24.5% Give Away 12.7% Voucher 5.4% Others 1.2% Source: SESURA 2014 member survey
  9. 9. 胡為民 wilson.hood@sesura.com

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