The document introduces Text a Librarian, a service that allows libraries to offer reference services via text messaging. It provides background on text messaging usage statistics and how libraries can benefit from extending their services mobilely. Text a Librarian offers a web-based platform for libraries to have conversations with patrons by text and includes features like live archives, notification options, answer templates and reporting. The presentation outlines the development of the platform based on library feedback and how it can help libraries connect with patrons anywhere.
4. In the News…In the News…
““Text messaging taking off, smashing records, says VeriSign”Text messaging taking off, smashing records, says VeriSign”
“Ford Backs Ban on Text Messaging by Drivers”
“They’re Old Enough to Text. Now What?”
“Text messaging more than just child's play”
“Crime Stoppers launches text tip program in San Luis Obispo County”
“Text-message tips the latest crime-fighting tool”
“When the Cellphone Teaches Sex
Education”
“Let Them Eat Tweets”
“You’ve Got Voice Mail, but Do You Care?”
“Wallet of the future? Your mobile phone”
“Texting behind wheel? Prepare to be ticketed”
“Answers just a text message away”
“Ministry to Introduce text
message facility”
“Text messaging isn't just for 'LOLZ' anymore”
“Testing begins on 999 text service for deaf”
“Are Consumers Paying Too Much for Text-
Messaging?”
“Twitter, texting could help families in disasters”
“Police: Missing child found via text message”
"Sexting" Shockingly Common Among Teens
“Text Messaging While Driving can be Deadly”
5. ► 3.5 Billion Text Messages per Day in 2008 –
CTIA Wireless
► Americans now send twice as many text
messages as they make phone calls – Nielsen
Mobile
► 68% of people 18-34 use text messaging
(76% of people 18-24 and 50% overall) –
MMA, 2007
► U.S. Teens (ages 13-17) sent and received an
average of 1,742 text messages per month in
Q2 2008 – Nielsen Mobile)
Facts & Figures of Text Messaging in theFacts & Figures of Text Messaging in the
U.S.U.S.
6. About Mosio:
► Mosio is a play on the word “Mociology”, a mash up of “mobile" and
“sociology”, which is defined as: the study of human behavior in a mobile world
and the study of mobile device/phone lifestyles. Mociology was coined in 2005
by Ralph Simon, a leading mobile content expert.
► Launched August 2007
► Info-on-the-go via text messaging
► People powered search
► Members ask, members answer.
“While so much technology is made to be automated, we truly wanted to create
something in the mobile space that continued to bring people closer together.”
9. Where do we go from here?Where do we go from here?
The opportunities…
► Monthly subscriptions to Mosio
► Mobile advertising
► SaaS model
10. Advantages of Software as a ServiceAdvantages of Software as a Service
For Businesses & Organizations
► Affordable
► No hardware or software to purchase or install
► Flexible & Scalable
► Easy to implement
► Greater uptime
► Always evolving: Upgrades & added features
► Lower commitment
12. ””The dissemination of knowledge is one of the cornerstones ofThe dissemination of knowledge is one of the cornerstones of
civilization.” - John F. Buddcivilization.” - John F. Budd
► Prolific Mosio members who are librarians
► Provide access to information & resources
► Reference Services already doing this
In-person, Phone, Email, IM & Text Messaging
► Share information & technology openly
14. About Text a Librarian:
► Private beta October 2008
► Official launch in January 2009
► Built for libraries from feedback and conversations with library
professionals
► Web Based Interface
► Mobile Carrier certification
► Easy to implement, learn, use and market to patrons
15. Text a Librarian enables libraries to:
► Connect with patrons anywhere
► Extend library outreach
► Expand the walls of the library
16. Feedback during development of Text a Librarian
• Security
• Privacy
• Cost
• Implementation
• Features
• Reporting
• Patron Marketing
• Ease of Use / Functionality
• Dedicated Technical Support
• Collaboration Amongst Librarians
30. • Virtual Reference - Email, IM, SMS
• Social Media – Facebook, Twitter, Delicious, Flickr
• “Enhanced” Search: WorldCat, The Library of Congress,
Librarian’s Internet Index, Google, Bing, Twitter
One-click access to your favorite reference search tools, Web 2.0 sites
and social networks.
Adding features based on more feedback…Adding features based on more feedback…
40. What’s next for Text a Librarian?What’s next for Text a Librarian?
► Email IntegrationEmail Integration
► Twitter IntegrationTwitter Integration
► Mobile “Microsites”Mobile “Microsites”