2. ATP
Mission Statement: “As the governing body of
the men’s professional tennis circuit, the ATP is
committed to creatively and professionally
leading the worldwide growth of the game.”
Strengths: Size, International, Popular Players
Weaknesses: N/A
3. WTA
Statement: “The WTA is the global leader in women's
professional sport with more than 2,500 players representing 92
nations competing for more than $100 million in prize money at
the WTA's 54 events and four Grand Slams in 33 countries. Over
5.4 million people attended women's tennis events in 2012 with
hundreds of millions more watching on television and digital
channels around the world.”
Strengths: Size, International, Popular Players
Weaknesses: Not as big as ATP, No Instigram
4. ITF
Mission Statement: "ITF Pro Circuit, an entry
level professional tennis initiative. The ITF and
its member nations working together to grow
the game.“
Strengths: Size, International
Weaknesses: Little social media activity, No big
name players
5. USTA
Mission Statement: “To Promote and Develop
the Growth of Tennis.”
Strengths: Size, Big name players
Weaknesses: Only in US, Little social media
activity
6. WTT
Mission Statement: “World Team Tennis is
dedicated to promoting the sport of tennis as a
sport for everyone and anyone by tapping the fun,
competitive, social and entertaining spirit that
comes from being part of a team.”
Strengths: Lots of social media activity, Big name
players
Weaknesses: Only in US, Smaller season and venues
