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The Alison Group presents...

With In Motion Displays™ you can deliver your message to your target audience using our patented technology at the POS level.

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The Alison Group presents...

  1. 1. Tom Woods - Senior Consultant 970-377-1044 (direct) Tom.TheAlisonGroup@Gmail..com In-Store Digital Media is finally here!
  2. 2. <ul><li>Interactive and compact, this proprietary unit automatically detects consumers and delivers targeted sales messages </li></ul><ul><li>Consumers are able to push one-of-three buttons for more personalized or customized information </li></ul><ul><li>Stores up to 60 seconds of QVGA quality video and plays it on a 3.6” or 7.0” TFT screen </li></ul><ul><li>Battery operated – Placed anywhere in store with no wiring or networking required </li></ul><ul><li>Tracking capabilities includes how many times a unit is activated and how many times consumers interact with unit </li></ul><ul><li>Patented AGC (Automatic Gain Control) technology measures ambient noise levels and plays back at the appropriate volume </li></ul><ul><li>Content easily updated via SD Card or computer’s USB </li></ul><ul><li>Tamper Resistant design is easy to install anywhere </li></ul>Unlike any other Digital Media
  3. 3. Proven Results for IMD Technology Category Antacids Ready-To-Eat- Cereal Liquid & Powder Laundry Detergent Bathroom Cleaner Power & Manual Toothbrushes Meal Kits Snack Bars Diapers (Matched on Cat. Sales FDNL) Shelf Stable Prepared Pasta Ready-To-Eat Cereal Diapers (Matched on Brand Sales) Shelf-Stable Bottled Juices Natural Cheeses First Aid - Bandage/Gauze FZ Sweet Goods RFG Dinner Sausage Power Toothbrushes Internal Analgesic Tablets Crackers Liquid Laundry Detergent Brand Lift 16.6% 16% 9.8% 9.4% 7.2% 6.6% 38.7% 16.2% 10.7% 33.5% 16.0% 16.6% 23.7% 15.1% 13.6% 23.2% 17.1% 13.2% 8.7% 13.1% Category Lift n/a 1.6% 0.5% n/a 1.4% n/a n/a 1.9% 7.6% 2.2% -3.1% 3.6% 0.8% 2.3% 9.7% -2.3% -0.9% 0.2% 3.4% 8.0% <ul><ul><li>Several major brands have </li></ul></ul><ul><ul><li>already utilized Matched Panel </li></ul></ul><ul><ul><li>Testing to measure the </li></ul></ul><ul><ul><li>effectiveness of IMD </li></ul></ul><ul><ul><li>technology. </li></ul></ul><ul><ul><li>Results have shown that the </li></ul></ul><ul><ul><li>advertised brand lift has been </li></ul></ul><ul><ul><li>consistently positive across a </li></ul></ul><ul><ul><li>variety of categories. </li></ul></ul><ul><ul><li>* Gfk Audit and Surveys, IRI InfoScan Review Database. </li></ul></ul>
  4. 4. Custom Graphics : A printed header card or decorated wrap, which attaches to the the unit. The riser should include some copy that directs consumers to notice your brand and push the button and interact with your brand. Teaser Ad : A brief full-motion video clip that is activated by movement within 4 to 6 feet of the unit. The teaser should include an audio call-to-action, which directs consumers to push the button and interact with your brand. Information Clip(s) : One or more full-motion video clips, which communicate brand message(s). Please note - if multiple information clips are provided, all but the final clip should include an audio call-to-action directing consumers to push the button again for more information. Static Image : A bitmap file that includes a product or brand image, logo, tagline, URL and/or copy that prompts a call to action. Tamper Resistant Hardware: Our patented shelf clip, cooler door attachment and/or C-clamp are all available. Batteries: Initial set of D batteries is included in purchase/lease price. Program Elements
  5. 5. <ul><li>Grabs attention by becoming active when the consumer draws near. </li></ul><ul><li>Deliver your message to consumers closest to the point of purchase. </li></ul><ul><li>Unlimited viewership. </li></ul><ul><li>Interactive buttons engages the consumer with the brand. </li></ul><ul><li>Promote any local, regional or national campaign. </li></ul><ul><li>Replaces sales people to communicate important promotions or incentives at the point of purchase. </li></ul><ul><li>Make unlimited content changes simply by purchasing a new SD card. </li></ul><ul><li>Leased units are 100% tax deductible. </li></ul><ul><li>Costs less than most traditional media and more effectively targets your real consumers. </li></ul><ul><li>Uses very little shelf or isle space. </li></ul><ul><li>Battery operated and self reports means no wires and no hassles to install. </li></ul>Program Benefits
  6. 6. Purchase Price for 3.6” or 7.0” IMD Units SD Cards with Number of Units 3.6” Unit Price 7” Unit Price New Content 500 $199.00 $259.00 $39.00 ea. 600 $189.00 $247.00 $39.00 ea. 700 $185.00 $235.00 $39.00 ea. 800 $179.00 $221.00 $39.00 ea. Prices are per unit. Price includes IMD unit, 2D or 4D batteries, graphics and initial content pre-loaded into unit. Content changes using customer supplied video files loaded onto SD cards are $39.00 per card. A single SD card can be used to load new content onto multiple IMD units. There is no limit to the number of content changes your clients can make. Additional batteries are available for $2.70 per set of 4 D batteries. One set of batteries will allow for 5,000 activations. Prices are F.O.B. Los Angeles, CA
  7. 7. Number of Units 90 Days 180 Days 270 Days 360 Days 500 $2.19 $1.83 $1.51 $1.33 1,000 $2.11 $1.66 $1.37 $1.16 2,500 $1.93 $1.56 $1.24 $1.09 5,000 $1.83 $1.51 $1.16 $1.04 10,000 $1.67 $1.33 $1.00 $0.83 Prices are per unit, per day. Price includes IMD unit, 2D batteries, graphics and initial content pre-loaded into unit. Content changes using customer supplied video files loaded onto SC cards are $12.00 per card. A single SD card can be used to load new content onto multiple IMD units. There is no limit to the number of content changes in any period. Additional batteries are available for $1.35 per set of 2D batteries. One set of batteries will allow for 5,000 activations. Variations of these programs can be custom quoted. Prices are F.O.B. Los Angeles, CA IMD Lease Rate Card for 3.6” Unit
  8. 8. Number of Units 90 Days 180 Days 270 Days 360 Days 500 $2.50 $2.14 $1.82 $1.64 1,000 $2.42 $1.97 $1.68 $1.47 2,500 $2.24 $1.87 $1.55 $1.40 5,000 $2.14 $1.82 $1.47 $1.35 10,000 $1.98 $1.64 $1.31 $1.14 Prices are per unit, per day. Price includes IMD unit, 4D batteries, graphics and initial content pre-loaded into unit. Content changes using customer supplied video files loaded onto SC cards are $12.00 per card. A single SD card can be used to load new content onto multiple IMD units. There is no limit to the number of content changes in any period. Additional batteries are available for $2.70 per set of 4D batteries. One set of batteries will allow for 5,000 activations. Variations of these programs can be custom quoted. Prices are F.O.B. Los Angeles, CA IMD Lease Rate Card for 7.0” Unit
  9. 9. 90-day process from “GO” to “LAUNCH”. Day 1 Day 60 Day 90 IMD units Artwork for riser- Program launches go into production card and video content in-store. due to Alison Group Once units are in-store, SD cards and risers with new content can be delivered in two week intervals. Production Process and Timing
  10. 10. Specifications for In Motion Displays™ Units IMD Video Specifications Screen Size/Type 3.6&quot; TFT 7.0&quot; TFT Aspect Ratio 4:3 4:3 Resolution 320RGB240 640RGB480 Frame Rate 7.5FPS 7.5FPS Electronic Features AGC Volume Control Yes Yes Low / Med / High Volume Selection Option Yes Yes # Push Button Video Activation 3 3 Motion Detector Video Activation Yes Yes Built In Activation Counter Yes Yes Internal Flash Memory Size 64MB 256MB Max Video Playback Internal Memory 60 secs 60 secs SD Card Compatible Yes Yes USB Compatible 1.1 2.0 Mechanical Features Overall Dimensions (including shelf clip) 3.6&quot;w x 4.2&quot;h x 3.6&quot;d 7.5&quot;w x 4.7&quot;h x 3.6&quot;d Screen Viewable Dimensions 2.87&quot;w x 2.15&quot;h 6.57&quot;w x 3.43&quot;h Battery Qty 2D cells 4D cells Battery Life Battery Life (Days) 38.71 28.74 Video On Time in 28d cycle (hours) 38.89 38.89 Motion Detector Activations (8sec ea) per day 500 500 Informative Activations (8sec ea) per day 125 125 Total Activations per day 625 625
  11. 11. Facts and FAQ’s about In Motion Displays ™ Digital Media Player Can we change the ad on the riser card? Yes we recommend changing the riser card when loading new content. Consumers are receptive to new advertising content. Is the IMD unit always playing? The IMD unit is always off and only plays when the patented motion detector senses a consumer within 6 feet of the unit. The IMD unit turns on and plays the teaser message, which will prompt the consumer to push one of the buttons. The unit then shuts down and waits for the next passer-by. How long do the batteries last? Two D size batteries are required to operate the 3.6” unit. They will last for about 40 hours of playing time. If you have 30 seconds of content it will play about 5000 times before needing new batteries. This equates to about 160 times per day. Where do I get the batteries? The Alison Group will provide one set of batteries with each unit. Additional batteries are available for $1.35 per set of D batteries. What do we do at the end of the advertising period? You can download new content to the IMD unit for another brand and continue increasing sales. Or, you can have your distributor remove the unit from the store and return to us in the provided postage paid box. What if we can’t get our distributors to return the unit? Don’t worry, The Alison Group can arrange to have the IMD units picked up for an additional charge of $25 per unit. Where can I see a digital media player at retail? Currently there are 90,000 digital media players (our first version) under the brand name Smart Source™ in grocery and drug stores in the US and Canada. Does digital media at point-of-sale increase sales? Yes. Brands across many categories have experienced double digit sales increases with the use of our digital media player. What sizes does the IMD video player come in? Our technology comes in 2 sizes; 3.6”and 7” screen sizes How much content can the IMD video hold? Up to 60 seconds of content. This can be broken up any way. The best success has come from using a 3 to 5 second teaser ad followed by a prompt to encourage the consumer to press one of the buttons for more information, offers and/or entertainment. How is creative content loaded on the IMD unit and/or SD card? The content can be sent to The Alison Group via CD or DVD. The final video ad will be converted to a proprietary format, which is compatible with the IMD unit. Initial units are shipped with content pre-loaded and additional content will be loaded onto an SD card. What if we want to change the content or message during the advertising period? You can simply send us new content and we will load the content onto an SD card and send the card(s) to you within 2 weeks. You then upload the new content onto the IMD unit via the SD card. How loud does the audio play? The IMD unit has a patented automatic gain control (AGC), which measures the ambient noise level at retail and plays back at the appropriate volume. How is the IMD unit installed? The IMD unit can be installed via our patented shelf clip, C clamp or our suction cup cooler door application. The IMD unit can only be removed by using the special tool provided. Can the IMD unit be a part of a temporary or permanent display? Yes. The IMD unit is perfect for display opportunities and can be used over and over to help all your brands in other parts of the store. Does the IMD unit track activations? Yes. The IMD unit has tracking capabilities that are easy to use. The IMD unit can tell you how many times it was activated by motion and how many times the buttons were pushed. What is the minimum test order? 50 units for 90 days is our minimum order for initial testing. How much does the IMD unit cost? The cost is $1 to $2 per unit per day depending on quantity of units and days you advertise.
  12. 12. Preparing Video for In Motion Displays™ Units VIDEO FILES - The following outlines the AVI file characteristics required for successful importing into the In Motion Display’s file format: Video file format: AVI [with audio mixed (joined) with video into 1 file] Resolution: 320 x 240 Frame rate: 30 frames per second Aspect Ratio: 4:3 Full Aspect Ratio preferred Video file compression: None (no compression codec should be used) Audio sound type: Mono only (not stereo) Volume Regulation: To maintain consistent volume, all AVI files need to have their audio (wave file) separately edited and output regulated for consistent volume playback. The audio sound wave should be -1.5dB peak to peak (with 0dB representing maximum attenuation possible). Some more subdued audio files may need to be -1.0dB peak to peak to maintain more consistent volume playback next to busier audio files. Audio sound quality: 44.1kHz sampling rate Audio Format: PCM Uncompressed Audio Sample Size: 16bit resolution Audio Compression: Uncompressed Please identify individually label Teaser and Informational Videos for each Program. IMAGE FILES - The following outlines the BMP file characteristics required for successful importing into the In Motion Display’s file format: Image file format: BMP (bitmap) Resolution: 320 x 240 Color: 24bit color
  13. 13. <ul><li>IMD is the only interactive in-store digital media that provides you the following benefits: </li></ul><ul><li>PROVEN! </li></ul><ul><ul><li>With over 90,000 units operating in North America, you can feel confident knowing our technology works great and gets the results you need. </li></ul></ul><ul><li>INTERACTIVE! </li></ul><ul><ul><li>The attention getting teaser ad, prompts for consumers to push a choice of buttons for more information and advertising. Consumers LOVE pushing buttons. </li></ul></ul><ul><li>SIMPLE! </li></ul><ul><ul><li>Load content, add batteries and attach. No big, complex, messy networking, no extra people needed to run a store wide system, no major implementation programs needed. </li></ul></ul><ul><li>AFFORDABLE! </li></ul><ul><ul><li>Not only do you save MASSIVE amounts of money delivering and installing IMD units vs. those other larger, more complicated, networked systems. We have not found another digital device at a price per unit lower than our IMD units. </li></ul></ul><ul><li>PORTABLE! </li></ul><ul><ul><li>Want to move a unit to another spot? Another Location? Off premise? No wires, no permanent fixtures, no problem. </li></ul></ul><ul><li>REPORTING! </li></ul><ul><ul><li>This device also gives you the usage data you require. (WHAT AND HOW?) </li></ul></ul><ul><li>SIZE! </li></ul><ul><ul><li>No matter the screen size you choose, these units do not overtake or cover up large portions of important shelf space nor do they come from the edge of the shelves more than any isle violator. </li></ul></ul>The IMD Advantage
  14. 14. Contacts

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