The document discusses generational differences in the workplace and strategies for effective communication across generations. It provides an overview of the four main generations (Matures, Baby Boomers, Gen X, and Gen Y) and how their defining life experiences shaped their values and work styles. The document then offers tips for training, motivating, and communicating with each generation. It emphasizes understanding generational diversity, being flexible, and creating trust to promote intergenerational communication.
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
Communicating Across Generations
1. COMMUNICATING ACROSS
THE GENERATIONS
Presented by
Teri Zuege-Halvorsen, MS
Assistant Professor
Family Living Educator
UW-Cooperative Extension
2. Program Outline
Introduction and Overview
Background of the Generations
How Do Generational Differences
Affect You?
Communicating Across the
Generations
3. Workshop Goals
Increase knowledge and understanding of
the four generations
Enhance comprehension of how
generational differences affect
working styles
Promote skills for effective
intergenerational communication
4. Generational Diversity
Generational differences represent a
critical aspect to workplace diversity.
How you view generational differences
is based on your generational
perspective.
5. Are you a mature, one of the many loyal
“company people” most comfortable with a
top-down management approach?
Do you work for a driven and dedicated Baby
Boomer willing to work late to prove
themselves?
Do you have team members who are Gen
X’ers, most comfortable with casual dress and
flexible hours, resentful of traditional power
and politics?
Is your organization prepared to recruit and
retain Gen Y’s, a group of idealistic, multi-
tasking web-surfers?
7. The Matures
Born between 1925-1945
Almost 6% of them are still in the
workforce, although many are part-
time
Also known as the: veterans,
seniors, traditionalists, silent
generation
8. The Baby Boomers
Born between 1945-1963 or (1940 –
1960)
Over 72 million strong
Also known as:
Boomers
9. The Generation X’ers
Born between 1964-1980
58 Million
Also known as: X’ers, Baby
Busters, Post-Boomers,
10. The Generation Y’s
Born between 1981 and 2000
80 Million Strong
Also known as the:
millennials, nexters,
Nintendo Generation,
Internet Generation
11. Cuspers
those born close to the dividing line
between two generations. Are often able
to straddle both generational defining
moments/signposts. Sometimes identify
with one or the other
12. Matures: Defining Events
The Great Depression & Dust Bowl
The New Deal
Social Security Established
Golden Age of Radio
Pearl Harbor Attacked
WW II and Korean War
Rise of Labor Unions
13. Boomers: Defining Events
Economic Prosperity
Bay of Pigs
Expansion of Suburbia
Focus on Children
Television/Rock & Roll
Vietnam
Assassinations
Civil Rights Movement
Cold War/McCarthy Hearings
Space Race/Moon Landing
14. Gen X’ers: Defining Events
Watergate, Nixon resigns
Roe vs. Wade
Challenger Disaster
Computers
Single-parent homes
Latchkey Kids
MTV
AIDS
Harsh economic conditions/energy crisis
15. Gen Y’s: Defining Events
Technology -Internet
Reality TV
Multiculturalism
Desert Shield/Storm
Clinton Scandal
Columbine & others
Oklahoma City Bombing
9/11 – War
Political Landscape
18. Generational Descriptors
Matures Boomers Gen X’ers Gen Y’s
Defining Duty/ Individuality Diversity/ Optimism
idea… Sacrifice /Work Independence Collaborate
Success Fought Born and Have two jobs Tenacity
because hard & should
won have it
Style… Team Self- Entrepreneur Team
player absorbed player
Leisure Reward The point of Relief Part of life
is… for hard life
work
19. Generational Descriptors
Matures Boomers Gen X’ers Gen Y’s
Education A dream A birthright A way to get Life-long
is… ahead
Surprises in Some All good Avoid them – Can be
life are… good, they are good
some bad usually bad
Future is… Rainy day Now is Uncertain, Can be
to work for more but planned
important manageable for
Managing Save Spend Hedge Spend
money… parent’s $
20. Generational Descriptors
Matures Boomers Gen Gen Y’s
Xers
Program Social Cult Software Sophisticated
means… program deprogrammers software
They Victory Youth Savvy Knowledge
celebrate…
The Mom and Mom and Dad Mom or Mom or Dad
family… Dad Dad
Grandpa,
Grandma
21. Generational Descriptors
Matures Boomers Gen X’ers
Gen Y’s
Sex… On your In your car Over the
Back to
honeymoon Internet
basics
The phone Rotary Touch tone Cellular
Wireless/
is… Texting
Technology Slide rules Calculators Spreadsheets Game
Systems
Source: Rocking the Ages, Smith, J. Walker and Ann Clurman
22. Generational Clash
in the Workplace
Worldwide economy
Rapid change in the workplace
Mergers, acquisitions, consolidations
- Downsizing of organizations
- Elimination of middle management
Less union activity/changes in public
unions - Seniority is only one element
of promotion
Technology
23. The Result:
No job is safe, and no career assured.
Causes employees to identify more with
their generation and blame other
generations for workplace problems and
issues.
The real generational workplace conflict
is based on differences in values,
ambitions, views, and mindsets.
24. Mature Values
Dedication/sacrifice Patience
Law and order Delayed reward
Strong work ethic Duty, honor, country
Risk averse Loyalty to the
Respect for organization
authority
25. Boomer Values
Optimism Promotion and
Team work recognition
Personal Youth
gratification Work
Health and wellness Volunteerism
26. Gen X Values
Diversity Fun
Thinking globally Informality
Balance in life Independence
Computer literacy Initiative
Personal
development
27. Gen Y Values
Optimism Education
Civic duty Idealism
Confidence Fun
Ambition/ Diversity
achievement Personal
Tradition development
28. Matures at Work
Assets Limitations
Stable Uncomfortable with
Detail oriented ambiguity and change
Work experience Reluctant to buck the
Loyal system
Customer service Uncomfortable with
conflict
“We’ve always done it
that way” response
29. Boomers at Work
Assets Limitations
Service oriented Not naturally “budget
Driven/dedicated minded”
Willing to “go the Uncomfortable with
extra mile” conflict
Good at Put process ahead of
relationships results
Want to please Sensitive to feedback
Good team Judgmental of those who
players see things differently
30. Gen X’ers at Work
Assets Limitations
Adaptable/flexible Impatient
Techno-literate May have poorer
Independent people skills
Not intimidated by Not as much
authority experience
Creative Skeptical, some are
cynical
31. Gen Y’s at Work
Assets Limitations
Loyalty Need for supervision
and structure
Optimism tempered
with realism Inexperience, partic
ularly with handling
Tolerant different people
Multi-tasking issues
Technological savvy Customer service
levels are low
32. Matures: Training & Development
Training Developing
Take plenty of time Technology
Give them the “big Don’t stereotype as
picture” technophobes
Share the company/ Use formality and
organizational history order
Let them share their Don’t rush it
experiences
33. Boomers:
Training & Development
Training Development
Focus on the future Meetings and team
building
Focus on challenges
Provide developmental
experiences
Focus on their role
Use business books
and training videos
34. Gen X’ers:
Training & Development
Training Development
Offer them access to Help them train for
computer-based another job
information
and resources Self-study online
courses
Provide resource lists
Keep materials brief –
Focus on balance bullets/checklists
Have some fun
35. Gen Y’s: Training & Development
Development
Training
Take plenty of time
Focus on customer
service and
Model the behavior
interpersonal skills
you want to see
Provide a mentor;
Communicate preferably a mature
expectations
Large teams with
Have some fun strong leadership
36. Messages that Motivate
Matures
“Your experience is respected here.”
“It’s important for the rest of us to
hear what has, and hasn’t, worked
in the past.”
“Your perseverance is valued and will
be rewarded.”
37. Messages that Motivate
Boomers
“You are important to our success.”
“Your unique contributions will be
recognized and rewarded.”
“What is your vision for this project?”
38. Messages that Motivate
Gen X’ers
“Do it your way.”
“We’ve got the newest technology and
a lot of professional development.”
“There aren’t a lot of rules here.”
“We’re not very corporate/rigid.”
39. Messages that Motivate
Gen Y’s
“We provide equal opportunities
here.”
“Your mentor is in his/her sixties.”
“You are making a positive difference
to our company.”
“You handled that situation well.”
40. Communication:
Levels of Response
Level 1
Acknowledge and let it go.
Level 2
Change your behavior.
Level 3
Use a generational
template to talk it over.
Source:The Xers & The Boomers, Claire Raines, Jim Hunt
41. Acknowledge and let it go
Learn to “pick your battles”
Acknowledge that generational
differences exist
Identify the generational factor involved
with a co-workers behavior or response
Let your annoyance go and move on
42. Change your behavior
React by altering your response based
on the generational principles you have
learned
Make a conscious decision as to what
you are going to say, or not say, what
are the most appropriate words to use
in your response, what is the most
appropriate way to respond
43. Use a generational template
All involved recognize and acknowledge
that each generation has a preferred
communication style.
They go a step further and discuss how
these preferences are affecting their situation.
They come to a mutual agreement about
more effective ways to communicate with
each other.
45. USING THE ABC APPROACH
Accommodate differences
Be flexible
Create an atmosphere of trust
46. ACCOMMODATE DIFFERENCES
A diversity of perspectives enriches an
organization
Understand and appreciate generational
differences
Recognize and reward in ways
appropriate to generationally diverse
needs and desires
47. BE FLEXIBLE
Step “out of the box”
Focus on the end result rather than
the process
Stay open to all possibilities
48. CREATE AN ATMOSPHERE
OF TRUST
DO NOT micromanage!
Involve staff and volunteers in planning
and decision making
Provide clear, specific goals, the
resources need and then step out of the
way!
Notas del editor
After you go through this definition – have them do worksheet that has them guess at defining events
My son was born in September 1990. The Berlin Wall was already down. It was something that existed when I was in high school. When he was in high school it was ancient history.