The document discusses the types and process of innovation within companies. It identifies four main types of innovation: business model, product/service, process, and technology innovation. It then outlines the three main activities in an innovation process: idea generation, idea conversion, and idea diffusion. For each activity, it provides examples of internal, cross-unit, and external sources. It notes that a company's innovation capacity is limited by its weakest link in this innovation value chain. The document concludes by outlining features needed for an innovation management application to help companies better manage their innovation process from idea submission through execution and reporting.
12. “A company’s capacity to innovate …
…as good as the weakest link in its
innovation value chain.”
13.
14.
15. LINK SUB-LINK WEAK LINK IF…
Internal Employees don't generate ideas, little
Cross-unit collaboration between employees No platform
Idea Generation No open innovation strategy (no / little to formally
External sourcing of ideas from customers, capture
competitors, etc)
Criteria too strict (kill ideas) or too loose (swamped
Evaluation
with ideas outside competency)
Idea Conversion
Ideas rarely converted into marketable
Development
products/services
Market
Idea Diffusion Developed ideas rarely generate profits
introduction
