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Marketing & Sales
  a few basics
    Founder Institute
think

strategy
3D R
                            Define                                                     Deliver
    This is the "idea" phase.                                  This is the "action" phase. 

    You will gather all the info around your business idea :   You will focus on the execution
    •What's the name?                                          •Find the right team
    •"Reason why" you do what you do?                          •Find partnerships
    •What's the business model behind the idea?                •Stay FOCUSED
    •Who are you talking to?



                             Drive                                                    Reward
    This is your "amplification" phase.                         This is the "thank you" phase.

    Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base
    idea is alive. Make it known to everyone:                   •Cherish them
    •Spread the word                                            •Reward them
    •What's your story? What's your content?                    •Turn them into ambassadors.
    • Are you relevant to your audience?
    •Bring customers on board
The After
do

toolbox
theconversationprism.com
Manage         Content                  Gather                      Insight        Exchange


                YOU         publishers              bookmarks                     analytics    communication



             community        image                   storage                   data streams      projects



                blog         sounds                 knowledge                   communities    crowdsourcing



              location        videos                information                  networks       infrastructure



            personal data   live stream                                          reputation        v-office



              Capital       Creation                Curation                     Control       Collaboration



                                          social media toolbox - beta version
The After
Manage             Content                      Gather                         Insight            Exchange

            Google account           Twitter                                          Google Analytics               Skype
                                                              Delicious
              FB account       Flavors, CheckThis                                         FB insights         Socialcast,Yammer
                                                            StumbleUpon
            OpenID, Linkedin          Prezly                                         Twittercounter, bit.ly       Flowtown

                                                               Evernote             RescueTime,Beebole           BaseCamp
            FB pages/groups       Flickr, Picasa
                                                               Dropbox                   Wakoopa                Zoho projects
                Linkedin              Prezy
                                                                 Issuu               AddThis, ShareThis           Beebole

                                                            Slideshare                                          Crowdspring
              Blogger, WP         Soundcloud                                                DialogFeed
                                                          Knowledge Plaza                                     ODesk, Mindmeister
               Posterous           MySpace                                                 Getsatisfaction
                                                             Docstoc                                            GhostBloggers

                                   Youtube                      Storify                      Hootsuite           Google Apps
                4square
                                    Vimeo                        Wiki                        CoTweet               Zoho
                Gowalla
                                  Dailymotion                  Netvibes                       Seesmic             Docs.com

                                 Livestream                                                    Klout
            Memolane, Dipity                                                                                    ContactOffice
                                  uStream                                                     Ubervu
              Whoopaa                                                                                             Acrobat
                                 Qik (mobile)                                                 Attentio


               Capital            Creation                    Curation                       Control           Collaboration



                                                   social media dashboard - beta version
The After
know

Keep it simple
How likely are you to recommend ...
           to your friends & colleagues ?
http://www.netpromoter.com
The 1 mio € question
http://www.netpromoter.com
http://www.pangaro.com
http://iampersona.wordpress.com/
http://jasonchenoweth1.blogspot.com
thank you
  @theafter

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Marketing & Sales - Founder institute Brussels

  • 1. Marketing & Sales a few basics Founder Institute
  • 2.
  • 4. 3D R Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : You will focus on the execution •What's the name? •Find the right team •"Reason why" you do what you do? •Find partnerships •What's the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "amplification" phase.  This is the "thank you" phase. Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •What's your story? What's your content? •Turn them into ambassadors. • Are you relevant to your audience? •Bring customers on board The After
  • 7. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media toolbox - beta version The After
  • 8. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  • 10. How likely are you to recommend ... to your friends & colleagues ? http://www.netpromoter.com
  • 11. The 1 mio € question http://www.netpromoter.com
  • 15. thank you @theafter