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How to Make Money With Apps + ASO - APS Berlin 2018 Workshop

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Slides for our "How to Make Money with Apps + ASO" workshop in App Promotion Summit 2018 Berlin.

Learn how to build simple niche apps and make money with Google AdMob.

Presented by Katerina Zolotareva and Daniel Peris.

Contents:
- How to choose a profitable niche for the app
- Building an app infrastructure, SDKs: analytics, monetization, communication, MBaaS...
- How to Market your app with ASO + Growth Hacks
- Monetizing and tracking
- BONUS: Google AdMob experiment

Thanks to everyone who joined us for this workshop :)

ENJOY!

Are you already using TheTool App Store Optimization tool? https://thetool.io

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How to Make Money With Apps + ASO - APS Berlin 2018 Workshop

  1. 1. by Daniel Peris & Katerina Zolotareva December 6, 2018 - APS Berlin HOW TO: MAK E MON EY W I T H AP P S
  2. 2. 100% MOBILE Daniel Peris Katerina Zolotareva About us
  3. 3. Index • How to choose a profitable niche for the app • Building an infrastructure • Analytics, Monetization, Communication - SDKs and MBaaS • How to market your app with ASO + growth hacks • Monetization and tracking • Bonus: EXPERIMENT index #ASO #APSBerlin 2018
  4. 4. Makin g 2.500€ with an app with few d ow nload s- myth or reality?
  5. 5. volume business ofApp business is a business of volume
  6. 6. 1 app lots of installs many apps few installs more ad impressions more money goalGoal:
  7. 7. Finding a niche • Few competition • No massive demand • Highly profitable (high RPMs) find a niche #ASO #APSBerlin 2018
  8. 8. Niche AdMob RPM
  9. 9. find a nicheFinding a niche • Search for well-paid topics in AdSense • Browse the stores and look at most popular apps (installs + ratings) • Detect trends • Try launching simple apps to analyze monetization with AdMob • Select the niche with highest RPM #ASO #APSBerlin 2018
  10. 10. tarot Horoscope Currency exchange Hyper-casual games Mainstream entertainment apps Funny videos Cryptocurrency Calculators horoscope currency cryptocurrencycalculators hyper-casual mainstream Some great niches for apps: Tarot permanent & temporal
  11. 11. the appThe app: • simple cryptocurrency converter
  12. 12. Bui ld i ng an app and i n f ra s t ructure
  13. 13. Basic app infrastructure Measure user behavior, active users, downloads per country & more Monetize with ads, formats used: banner & interstitial Mobile backend, App Hosting, Database Optimization A free tool to automate and segment push notifications
  14. 14. Alternatives
  15. 15. A pp Ma rket in g & G rowth
  16. 16. solutionApp Store Optimization is a MUST to get app’s visibility
  17. 17. ASOWhat is ASO? • ASO (App Store Optimization) is the process of optimizing an app in order to maximize visibility, improve CTR on lists & conversion rate (to install) and generate installs through Search and Browse. • Important: organic installs are FREE and help lower user acquisition costs (CPI, CPL, CPA). #ASO #APSBerlin 2018
  18. 18. solution • Helps apps get discovered by potential users • Installs obtained this way are organic and free • Get more downloads from the existing visitors • Lower acquisition costs • Stable cash flow from monetization ASO is a solution: #ASO #APSBerlin 2018
  19. 19. ASO formulaFormulas: ASO = Traffic + Conversion Traffic = Search + Browse
  20. 20. Keyword Research Building an extensive keyword set • Brainstorm to identify your core keywords • Study the keywords of your direct competitors & look for inspiration from other apps • Look for suggested keywords and keyword combinations (browse the app stores & use ASO tools) • Analyse Traffic & Difficulty scores • Define your keyword set to be used for listing optimization keyword set #ASO #APSBerlin 2018
  21. 21. Brainstorm • WHO needs your app? • WHAT do they need? • WHERE and WHEN do they want it • WHY your app is the best choice brainstorm #ASO #APSBerlin 2018
  22. 22. Step-by-step • Start with a list of 5-10 keywords in English • Find top 5-10 apps that rank for each of these keywords • Analyze the keywords these apps use with Density tool • Once you have 25-30 keywords, use Keyword Suggest to find more keywords • When you have 150-200 keywords, introduce them in your ASO fields • Localize your listing to every possible language step-by-step #ASO #APSBerlin 2018
  23. 23. The result • 250-300 keywords per country • 10-15 top countries • Around 3K keywords globally • Publish worldwide
  24. 24. Mistakes to avoid • Using very generic and high-volume keywords for new projects. It is better to rank in the top positions for low- traffic keywords than to rank in top 100-150 for a high-traffic keywords. The users who search for high-volume keywords won’t have a chance to discover your app if it’s not ranked in the top positions. • Not using enough combinations. Over 75% of your product page views account for long-tail keywords! • Targeting too little keywords. On average, your app needs to rank for A LOT of keywords per country. (iOS apps: 65-110 keywords; Android apps: 60-105 keywords). Target as many keywords as possible! mistakes #ASO #APSBerlin 2018
  25. 25. G r ow t h H a c k s
  26. 26. questionThe question: How to get downloads?
  27. 27. downloads • Social and display ads - $$ + little effort • Big Influencers - $$$ + lot of effort • Micro influencers - $ + lot of effort and time • Cross promotion - free + little effort • Social locker - free + no effort • Organic growth Ways to get downloads: #ASO #APSBerlin 2018
  28. 28. The Growth
  29. 29. ratings & reviews • Extremely important for ASO: impact search visibility and conversion rate • Work with MBaaS to set up a rating prompt after X app uses and Y completed tasks. • Adjust X and Y to find the best combination (moment of joy). Ratings & Reviews #ASO #APSBerlin 2018
  30. 30. User feedback
  31. 31. push notifications • Communicate with users to increase app use • More use - more ad impressions - more revenue • Start by sending push notifications manually, test with and without Emoji and find the ones with best open rate. • Automate the best version with OneSignal or another tool. Push notifications #ASO #APSBerlin 2018
  32. 32. Push notifications #ASO #APSBerlin 2018
  33. 33. backlinks • Backlinks can improve ASO for apps on Google Play! • Get media publications • Publish your product on startup boards • Work with PBN (Private Blog Network) Backlinks #ASO #APSBerlin 2018
  34. 34. Backlinks bitcoinbtc btc wallet
  35. 35. organic growthOrganic growth cycle: More downloads and more ratings → Better visibility in stores → Further increase in downloads
  36. 36. M o n e t i za t i o n
  37. 37. formatsThe best performing formats: interstitials & banners
  38. 38. ad formatsAd formats • Banner in all app views (test above or below) • Interstitial every X views + manage X from the backend #ASO #APSBerlin 2018
  39. 39. Ad formats used
  40. 40. App revenues
  41. 41. Look for easter eggs!
  42. 42. scalingDifficult to scale, but if we increase the impressions, RPM will stay high
  43. 43. scalingScaling • Look for countries with high RPM • If a strategy works, you can create related apps (do not clone) and apply the same steps to the new app #ASO #APSBerlin 2018
  44. 44. RPMs per country
  45. 45. Th e ex p e r i m e n t
  46. 46. experimentDoes ASO impact AdMob RPM?
  47. 47. Related apps, same configuration + ASO-optimized Experiment: impact of ASO on RPM
  48. 48. Experiment: impact of ASO on RPM Another related app, same configuration + medium ASO
  49. 49. F i n a l t h o u g h t s & t i p s
  50. 50. ASO processRemember – ASO is not a single shot. ASO is a marathon, a never ending process
  51. 51. resourcesResources • Keyword research Guide > https://thetool.io/2018/keyword- research-aso • ASO Ebook > https://asoebook.com/ • PickASO blog > https://pickaso.com/blog-mobile-app- marketing • TheTool blog > https://thetool.io/blog • Google! #ASO #APSBerlin 2018
  52. 52. promotion • Visit our stand and get some gifts • Drink something with us • Let’s talk about ASO & Mobile Growth • TheTool: Get 50% off during 3 months TheTool Promotion #ASO #APSBerlin 2018
  53. 53. bonus!And - bonus!
  54. 54. NEW: Search + Browse visibility (analysis per channel)
  55. 55. Thank you! 🙌 • @DanielPeris + @kat_or_cat • daniel@thetool.io + katerina@thetool.io • TheTool.io + PickASO.com thank you #ASO #APSBerlin 2018

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