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The Business of Theatre
Commercial Theatre

For Profit - “It’s a Business”
Commercial Producer
runs the business (like a CEO)
sells the idea
raises money: Angels (stockholders)

The Producer can be an individual or a
consortium of people.
Producer negotiates Union
Contracts
11+ Unions on Broadway (from actors to ushers) –
for example:
AEA – Actor’s Equity Association (1917) - for actors and
stage managers
SDC-Society of Stage Directors & Choreographers
Musicians Unions (3-4) ASCAP, AFM, etc
Other AFL-CIO union affiliates: Ironworkers, painters,
makeup artists, hairdressers, wardrobe and costume,
carpenters, electricians, ushers/house managers,
backstage hands
Phantom of the Opera - 1988

As of January
2011, it is the
longest running
Broadway musical
June 2013…. Phantom stats
The Producers employ:
10,000 people a year - 1,200 AEA (Eauity)
There are 5 National Tours
Internationally 150 Million people have seen it
in
29 countries
in
13 languages
For a total of: 65,000 performances !
The only B-way show with 28 instruments in the pit
Phantom of the Opera
Money to Open
The “Nut”

$8mm
$400K/wk

Ticket Sales
Nut
Profit

$540K/wk
$400K
$140K

Compare to Week Ending December 30, 2012 - $1.75 Million Gross for the week !
Phantom (cont.)
40 Weeks to pay off Money to Open
Revenues from:
Ticket Sales
National/International Tours
CD’s & other merchandise

$900+ Million Gross over 25 years
nationally
$4.2 Billion Gross – internationally
But . . .
90% of all ventures lose 100%!
“Spiderman”….Lights Out !
Spiderman closed this fall because the
producers lost too much money and

couldn’t get it technically ready for international
rights

It cost the producers $75 MILLION to
open the show in 2010 !
The “nut” for the show in the first year was
$1 mill ++
NEW YORK CITY
Several different business types of theatre
in NYC:
Broadway (Commercial)
Off-Broadway (Commercial and Not-for-Profit)
Off-off Broadway (Non-profit)
Regional theatres (Non-profit)
Times Square – 1938
BROADWAY-COMMERCIAL
Broadway is a Theatre district in NYC with currently 40
B’dway theatres operating
House Size: 500+ seat spaces work under a
“Production” or “Commercial Broadway” Contract
“National Touring” contracts are like Broadway contracts
but include clauses for housing
Commercial appeal: lots of musicals and spectacle
Commercial theatre is produced outside
New York in the form of:
Dinner Theatres
Comedy Improv Theatre
Tours
Las Vegas-type shows
OFF BROADWAY
House Size: 200-499 seats
Has its own “Off-Broadway” Contract
Located all over NYC
Alternative to pricey, commercial
Broadway
Many new plays and works
Non-profit “farm-team” for Broadway
Manhattan Theatre Club, NYC
Roundabout
Theatre, NYC
OFF-OFF BROADWAY
Greenwich Village, East Village, Uptown – where ever !
Experimental and Avant-garde
Always non-profit, rarely ever Commercial
Actors, Directors, Designers work for little money or travel
expenses only
Good showcase for young professionals

Examples:

LaMama in the lower east side
T.Schrieber in Chelsea district
Symphony Space in Chelsea district
COMMERCIAL vs.
NOT-FOR-PROFIT…..
NOT-FOR-PROFIT
legal, tax status: 501(c)3
Advantageous for small operations

Regional Theatres, Community Theatres,
Educational Theatres are all NONPROFIT
RESIDENT PROFESSIONAL
THEATRES or REGIONAL THEATRES
Professional non-profit theatres
League of Resident Theatres, or L.O.R.T. – special contract
with unions (5 kinds of LORT contracts – “A” through ”E”, depending
on size of theatre
Traditionally perform “in rep” (repertory) with a resident company of
actors and designers
Owned by:
Board of Directors (Trustees) - own & manage facilities – governs
Run by:
Producing or Managing Director - runs the business, produces
Artistic Director - responsible for the artistic values
Financed by
Box Office
Corporations
Individuals
Government (Grants)
Arena Stage -- Washington, DC. (f. 1950)
Alley Theatre – Houston, TX
Denver Center Theatre
Company
SHAKESPEARE FESTIVALS
About 80 across the US
Operated in same manner as
LORT/Regional Theatres
Mostly Summer Seasons -- some have
moved to year-round
Colorado Shakespeare
Festival
Arkansas Shakespeare
Theatre (AST)
OUTDOOR DRAMA
The Great Passion Play
Eureka Springs, AR

The Lost Colony

Outer Banks, NC

Tecumseh

Chilicothe, Ohio
The Great Passion Play
The Lost Colony
Tecumseh
COMMUNITY THEATRE
EDUCATIONAL THEATRE
SUMMER STOCK THEATRE
Other Types of Theatres
Improv Comedy Groups
Dinner Theatres (commercial)
SUMMARY - BUSINESS
CATEGORIES
Commercial Theatre: Broadway & Tours
Off-Broadway (mostly NFP in NYC only)
Off-off-Broadway (NFP in NYC only)
Regional (LORT)Theatre (NFP)
Educational Theatre (NFP)
Community Theatre (NFP)
Shakespeare Festivals (NFP)
Summer Stock (NFP)

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The Business of Theatre

  • 1. The Business of Theatre
  • 2. Commercial Theatre For Profit - “It’s a Business”
  • 3. Commercial Producer runs the business (like a CEO) sells the idea raises money: Angels (stockholders) The Producer can be an individual or a consortium of people.
  • 4. Producer negotiates Union Contracts 11+ Unions on Broadway (from actors to ushers) – for example: AEA – Actor’s Equity Association (1917) - for actors and stage managers SDC-Society of Stage Directors & Choreographers Musicians Unions (3-4) ASCAP, AFM, etc Other AFL-CIO union affiliates: Ironworkers, painters, makeup artists, hairdressers, wardrobe and costume, carpenters, electricians, ushers/house managers, backstage hands
  • 5. Phantom of the Opera - 1988 As of January 2011, it is the longest running Broadway musical
  • 6. June 2013…. Phantom stats The Producers employ: 10,000 people a year - 1,200 AEA (Eauity) There are 5 National Tours Internationally 150 Million people have seen it in 29 countries in 13 languages For a total of: 65,000 performances ! The only B-way show with 28 instruments in the pit
  • 7. Phantom of the Opera Money to Open The “Nut” $8mm $400K/wk Ticket Sales Nut Profit $540K/wk $400K $140K Compare to Week Ending December 30, 2012 - $1.75 Million Gross for the week !
  • 8. Phantom (cont.) 40 Weeks to pay off Money to Open Revenues from: Ticket Sales National/International Tours CD’s & other merchandise $900+ Million Gross over 25 years nationally $4.2 Billion Gross – internationally
  • 9. But . . . 90% of all ventures lose 100%!
  • 10.
  • 11.
  • 12. “Spiderman”….Lights Out ! Spiderman closed this fall because the producers lost too much money and couldn’t get it technically ready for international rights It cost the producers $75 MILLION to open the show in 2010 ! The “nut” for the show in the first year was $1 mill ++
  • 13. NEW YORK CITY Several different business types of theatre in NYC: Broadway (Commercial) Off-Broadway (Commercial and Not-for-Profit) Off-off Broadway (Non-profit) Regional theatres (Non-profit)
  • 15. BROADWAY-COMMERCIAL Broadway is a Theatre district in NYC with currently 40 B’dway theatres operating House Size: 500+ seat spaces work under a “Production” or “Commercial Broadway” Contract “National Touring” contracts are like Broadway contracts but include clauses for housing Commercial appeal: lots of musicals and spectacle
  • 16.
  • 17. Commercial theatre is produced outside New York in the form of: Dinner Theatres Comedy Improv Theatre Tours Las Vegas-type shows
  • 18. OFF BROADWAY House Size: 200-499 seats Has its own “Off-Broadway” Contract Located all over NYC Alternative to pricey, commercial Broadway Many new plays and works Non-profit “farm-team” for Broadway
  • 21. OFF-OFF BROADWAY Greenwich Village, East Village, Uptown – where ever ! Experimental and Avant-garde Always non-profit, rarely ever Commercial Actors, Directors, Designers work for little money or travel expenses only Good showcase for young professionals Examples: LaMama in the lower east side T.Schrieber in Chelsea district Symphony Space in Chelsea district
  • 22. COMMERCIAL vs. NOT-FOR-PROFIT….. NOT-FOR-PROFIT legal, tax status: 501(c)3 Advantageous for small operations Regional Theatres, Community Theatres, Educational Theatres are all NONPROFIT
  • 23. RESIDENT PROFESSIONAL THEATRES or REGIONAL THEATRES Professional non-profit theatres League of Resident Theatres, or L.O.R.T. – special contract with unions (5 kinds of LORT contracts – “A” through ”E”, depending on size of theatre Traditionally perform “in rep” (repertory) with a resident company of actors and designers Owned by: Board of Directors (Trustees) - own & manage facilities – governs Run by: Producing or Managing Director - runs the business, produces Artistic Director - responsible for the artistic values
  • 25. Arena Stage -- Washington, DC. (f. 1950)
  • 26. Alley Theatre – Houston, TX
  • 28. SHAKESPEARE FESTIVALS About 80 across the US Operated in same manner as LORT/Regional Theatres Mostly Summer Seasons -- some have moved to year-round
  • 31.
  • 32. OUTDOOR DRAMA The Great Passion Play Eureka Springs, AR The Lost Colony Outer Banks, NC Tecumseh Chilicothe, Ohio
  • 37. Other Types of Theatres Improv Comedy Groups Dinner Theatres (commercial)
  • 38. SUMMARY - BUSINESS CATEGORIES Commercial Theatre: Broadway & Tours Off-Broadway (mostly NFP in NYC only) Off-off-Broadway (NFP in NYC only) Regional (LORT)Theatre (NFP) Educational Theatre (NFP) Community Theatre (NFP) Shakespeare Festivals (NFP) Summer Stock (NFP)