4. Network not Factory 2 Founders 30-40 Juniors Bigconsultancy p.l.c. the brandgym network 4-5 Directors
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9. The 20/10/10 rule £2000- 2500/ day 10% to bgym min. 20% premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you
17. “ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
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20. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour