Google AdWords is a pay-per-click online advertising platform that allows advertisers to display brief text ads at the top of Google search results pages and partner websites. Advertisers only pay when someone clicks on their ad. AdWords ads can target specific keywords or topics to reach potential customers. Advertisers have flexibility in managing their campaigns and can track results through Google Analytics.
14. AdWords for Content - AdSense
Reaches millions of users as they read content
online
Google scans a page,
interprets its content and
serves relevant ads
Relevant ads
Targeted in real-
time
Recipe for Roasted
Garlic Pasta Sauce
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16. Reach of Google AdWords
Google AdWords covers as much as 80% of Internet
users in the United States.
17. AdWords Tracking
Google Analytics can provide answer to your every question
Where are site
visitors coming from?
Which marketing efforts Is my website
are most effective? design is user
friendly?
What keywords
people use to find
my website?
Where & why are visitors
back out my shopping
cart?
18.
19. Which Side Am I On?
PPC
Rules!
Traditional
Marketing
Drools!
20. Today
$ Digital Media
Non-Digital Media
1995 2007 2011 2050?
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21. Awareness Education
Create awareness Create interest through
information
Radio
Print
Outdoor Search
Marketing
Direct mail
& response
Televisio
n
Image Direct response
Maintain brand Cycle of trial, purchase, and repeat
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Here you can see a page of Google Search results for a user searching on the keyword ‘flowers’. [Animation] The term the user types into the search field is called the search query, and appears that the top of the page. [Animation] The search results appear on the left side of the screen, with news results at the top. These search results are free. Google does not accept money for placement of websites in the search results.
Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called AdWords. Ads are triggered by the user query - this is called keyword advertising.
Using the same technology to determine a site’s relevancy to keywords in natural search, our engine matches AdWords ads to the content on a site delivering an extremely targeted message and positive experience.
MEDIA * We are still in the early stages of the digitization of the world…..but things are changing quickly * As measured by users: - Only 1 Billion people in world are online… 6+ Billion people total - Today, 5x more mobile phones than computers (from Eric’s Davos notes) - Today, 20% of kids in Korea addicted to the Internet (from Eric’s Davos notes) - In 2008, Internet access via mobile phones will be more common than Internet access via computer