Consumed Media data on publishing industry trends as well as internal audience profiles for content marketing efforts.

1. INTERNAL
AND
INDUSTRY
strategy

2. AUDIENCE
ANTICIPATE &
CREATE
EXPORT &
POST
AMPLIFY &
ENGAGE
ANALYZE &
INFORM

3. p e r f o r m a n c e
h i s t o r i c a l

4. 300%150%50%18%
FBG+ YT TW
S O C I A L G R O W T H

5. Sports Entertainment Electronics Telecomm Newspapers/Mags Financial Srvs. Apparel Healthcare/Pharm. Household prod.
0.270.27
0.310.32
0.410.430.450.460.470.48
0.570.570.57
0.63
0.67
0.74
0.790.79
c a t e g o r y e n g a g e m e n t

6. You go to a company Facebook page and like the company
You like a post by a company on Facebook
You click a Facebook Like button widget 48%
50%
39%
42%
41%
46%
10%
9%
15%
Always Sometimes Never
b r a n d l o y a l t y

7. Entertainment Creative outlet Gaming How-to info Following celebrities Dating
0.16
0.35
0.45
0.47
0.64
0.67
0.17
0.34
0.45
0.43
0.59
0.63
0.13
0.39
0.47
0.54
0.73
0.76
Parents Non-parents Total
o l d e r E N A G E M E N T

8. i n s t i n c t
and
a n a l y t i c s

9. More likely to work
out at a club
More likely to attend
a pro sports event
More likely to give opinion
on politics, current events
Already follow a celebrity
More likely to give
opinion about TV programs
More likely to go on a date
More like to be heavy
spenders on clothing, accessories
Already follow a brand
More likely to be heavy
spenders on music
0.75
0.53
0.47
0.45
0.33
0.32
0.26
0.19
0.18

10. NATE
Age: 18-34
Education: High School
Watches: Gotham
Eats: Subway
Content: Galleries
ELLEN
Age: 24-44
Education: College
Watches: Big Bang Theory
Eats: Family Dinners
Content: Editorial
P R E S S R O O M V I P

11. 23%
30%
59%
USE BOTH
DESKTOP
AND MOBILE
70%
ALL
CONTENT
CLICKS

12. 90s NOSTALGIA
BUTTS
YOU WON’T BELIEVE
KARDASHIAN
T. SWIFT
BIEBER
SELENA GOMEZCONSERVATIVE

13. v o i c e
T O N E
W H AT M A K E S U S U N I Q U E

14. content
An Informed King