Importance of Alt text in Content Marketing (CXO 4.0 Series #69)
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Frame 1: CXO: I’ve heard that Alt texts are very important for content marketing. Could you explain how? Frame 2: TDF: Alternate texts help Google identify the theme or content of any image. Alt text is an HTML attribute. Frame 3: TDF: Since an alt text describes images, it should include relevant keywords to target audience. Stick to writing 125 characters. Frame 4: TDF: You can use alt texts in Google, MS Word as well as PowerPoint documents by using text formatting. Include alt texts wherever needed you use images.
