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5 PRINCIPLES OF KILLER MOBILE APPS:                              HOW TO THINK ABOUT                             PRODUCT DE...
CUMULATIVE USERBASE, EARLY 2011                                 VS.NOV 4 2011 - WWW.QUBOP.COM                             ...
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html
ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html
From http://stam-design-stam.blogspot.com/2011/10/ios-5.html
THINK OF APPLE AS YOUR INITIAL AUDIENCE.
NOV 4 2011 - WWW.QUBOP.COM
THE PROMOTIONAL REAL ESTATE IS VERY LIMITED.NOV 4 2011 - WWW.QUBOP.COM
APPLE’S HUMAN INTERFACE GUIDELINES DO NOT DESCRIBE THEIR TASTES:              PULSE            NESS             BAND OF TH...
(IGNORE THE ADVICE AGAINST SPLASH SCREENS)              PULSE                  NESS            BAND OF THE DAYNOV 4 2011 -...
CUSTOM UI THAT NOBODY NOTICED                             (NOT THE NATIVE CAMERA INTERFACE)NOV 4 2011 - WWW.QUBOP.COM
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
THE 5-TAB SOCIAL APP WITH CENTER ICON          INSTAGRAM          PATH             COLORNOV 4 2011 - WWW.QUBOP.COM
HIPSTER           SOUNDTRACKING      FOODSPOTTING                   THE CENTER TAB ANSWERS THE QUESTION,                  ...
EVERNOTE             PINTEREST         PHOTOVINE                   THE CENTER TAB ANSWERS THE QUESTION,                   ...
FOURSQUARE (PREVIOUS)   FOURSQUARE (NOW)NOV 4 2011 - WWW.QUBOP.COM
PULL TO REFRESHTWITTER   BOXCAR     FACEBOOK    SEESMIC                     MESSENGER
SIDEWAYS SLIDERS              PULSE                COLOR            GOWALLA                                               ...
THE ICON GRID (EARLY 2011)     FACEBOOK                   LINKEDIN       YELP       SCVNGRNOV 4 2011 - WWW.QUBOP.COM
THE ICON GRID IS DYING (LATE 2011)            FACEBOOK              LINKEDIN           YELPNOV 4 2011 - WWW.QUBOP.COM
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
DO THE RIGHT THINGNOV 4 2011 - WWW.QUBOP.COM
NOV 4 2011 - WWW.QUBOP.COM
SOUTHWEST AIRLINES IPHONE APP                                   (NOVEMBER 2011)NOV 4 2011 - WWW.QUBOP.COM
ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM
ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM
(EXCEPT IN JAPAN)NOV 4 2011 - WWW.QUBOP.COM
MOBIMILEAGE:                         THE BATTLE FOR ZERO CONFIGURATIONNOV 4 2011 - WWW.QUBOP.COM
NOT THE RIGHT THING:                               SET ACCURACY                   LOW                               HIGH  ...
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
TWITTER IS EASY TO INTEGRATE IN IOS 5            ...BUT NOW ALL THE APPS CAN DO IT EASILYNOV 4 2011 - WWW.QUBOP.COM
FACEBOOK FILTERS BY USER INTEREST      ...AND THEY MAY NOT BE INTERESTED IN YOUR APPNOV 4 2011 - WWW.QUBOP.COM
(AT LEAST THE FACEBOOK APP NOW PROMOTES IOS APPS INTERNALLY)NOV 4 2011 - WWW.QUBOP.COM
SOCIAL SHARING: NOT IN THE FLOWNOV 4 2011 - WWW.QUBOP.COM
SOCIAL SHARING IN THE UI FLOWNOV 4 2011 - WWW.QUBOP.COM
EVEN BETTER: A FUNDAMENTALLY SOCIAL PRODUCTNOV 4 2011 - WWW.QUBOP.COM
DO YOU WANT FACEBOOK                TO BE YOUR LOGIN?NOV 4 2011 - WWW.QUBOP.COM
DO YOU WANT TO FORCE USERS TO LOG IN?                             VS.NOV 4 2011 - WWW.QUBOP.COM
1. GREAT DESIGN IS INVISIBLE       2. CONVENTIONS KEEP MOVING       3. REMOVE CHOICES       4. SOCIAL IS NOT MAGIC       5...
HOW MANY CLICKS?NOV 4 2011 - WWW.QUBOP.COM
1NOV 4 2011 - WWW.QUBOP.COM
2NOV 4 2011 - WWW.QUBOP.COM
3NOV 4 2011 - WWW.QUBOP.COM
4,5,                             6,7NOV 4 2011 - WWW.QUBOP.COM
8NOV 4 2011 - WWW.QUBOP.COM
NOV 4 2011 - WWW.QUBOP.COM
NOV 4 2011 - WWW.QUBOP.COM
THINK ABOUT WHEN TO SAVE AND RESTORE STATE           - (void)applicationWillResignActive:(UIApplication *)application     ...
THE MOBILE APP USER LIFE CYCLE               -38%                            1 DAY           -50%                         ...
THANKS!     CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH  EVAN KIRCHHOFF EVAN@QUBOP.COMTWITTER: @THEEVANKWWW.QUBOP.COM
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5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS

5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS

  1. 1. 5 PRINCIPLES OF KILLER MOBILE APPS: HOW TO THINK ABOUT PRODUCT DESIGN FOR IOS CHIA HWU & EVAN KIRCHHOFF, QUBOP INC. SPRINT OPEN SOLUTIONS CONFERENCE 2011NOV 4 2011 - WWW.QUBOP.COM
  2. 2. CUMULATIVE USERBASE, EARLY 2011 VS.NOV 4 2011 - WWW.QUBOP.COM (IN MILLIONS)
  3. 3. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  4. 4. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  5. 5. ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html
  6. 6. ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html
  7. 7. From http://stam-design-stam.blogspot.com/2011/10/ios-5.html
  8. 8. THINK OF APPLE AS YOUR INITIAL AUDIENCE.
  9. 9. NOV 4 2011 - WWW.QUBOP.COM
  10. 10. THE PROMOTIONAL REAL ESTATE IS VERY LIMITED.NOV 4 2011 - WWW.QUBOP.COM
  11. 11. APPLE’S HUMAN INTERFACE GUIDELINES DO NOT DESCRIBE THEIR TASTES: PULSE NESS BAND OF THE DAYNOV 4 2011 - WWW.QUBOP.COM
  12. 12. (IGNORE THE ADVICE AGAINST SPLASH SCREENS) PULSE NESS BAND OF THE DAYNOV 4 2011 - WWW.QUBOP.COM
  13. 13. CUSTOM UI THAT NOBODY NOTICED (NOT THE NATIVE CAMERA INTERFACE)NOV 4 2011 - WWW.QUBOP.COM
  14. 14. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  15. 15. THE 5-TAB SOCIAL APP WITH CENTER ICON INSTAGRAM PATH COLORNOV 4 2011 - WWW.QUBOP.COM
  16. 16. HIPSTER SOUNDTRACKING FOODSPOTTING THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?”NOV 4 2011 - WWW.QUBOP.COM
  17. 17. EVERNOTE PINTEREST PHOTOVINE THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?”NOV 4 2011 - WWW.QUBOP.COM
  18. 18. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)NOV 4 2011 - WWW.QUBOP.COM
  19. 19. PULL TO REFRESHTWITTER BOXCAR FACEBOOK SEESMIC MESSENGER
  20. 20. SIDEWAYS SLIDERS PULSE COLOR GOWALLA (LATEST REVISION)NOV 4 2011 - WWW.QUBOP.COM
  21. 21. THE ICON GRID (EARLY 2011) FACEBOOK LINKEDIN YELP SCVNGRNOV 4 2011 - WWW.QUBOP.COM
  22. 22. THE ICON GRID IS DYING (LATE 2011) FACEBOOK LINKEDIN YELPNOV 4 2011 - WWW.QUBOP.COM
  23. 23. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  24. 24. DO THE RIGHT THINGNOV 4 2011 - WWW.QUBOP.COM
  25. 25. NOV 4 2011 - WWW.QUBOP.COM
  26. 26. SOUTHWEST AIRLINES IPHONE APP (NOVEMBER 2011)NOV 4 2011 - WWW.QUBOP.COM
  27. 27. ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM
  28. 28. ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM
  29. 29. (EXCEPT IN JAPAN)NOV 4 2011 - WWW.QUBOP.COM
  30. 30. MOBIMILEAGE: THE BATTLE FOR ZERO CONFIGURATIONNOV 4 2011 - WWW.QUBOP.COM
  31. 31. NOT THE RIGHT THING: SET ACCURACY LOW HIGH NOTE: HIGHER ACCURACY REDUCES BATTERY LIFENOV 4 2011 - WWW.QUBOP.COM
  32. 32. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  33. 33. TWITTER IS EASY TO INTEGRATE IN IOS 5 ...BUT NOW ALL THE APPS CAN DO IT EASILYNOV 4 2011 - WWW.QUBOP.COM
  34. 34. FACEBOOK FILTERS BY USER INTEREST ...AND THEY MAY NOT BE INTERESTED IN YOUR APPNOV 4 2011 - WWW.QUBOP.COM
  35. 35. (AT LEAST THE FACEBOOK APP NOW PROMOTES IOS APPS INTERNALLY)NOV 4 2011 - WWW.QUBOP.COM
  36. 36. SOCIAL SHARING: NOT IN THE FLOWNOV 4 2011 - WWW.QUBOP.COM
  37. 37. SOCIAL SHARING IN THE UI FLOWNOV 4 2011 - WWW.QUBOP.COM
  38. 38. EVEN BETTER: A FUNDAMENTALLY SOCIAL PRODUCTNOV 4 2011 - WWW.QUBOP.COM
  39. 39. DO YOU WANT FACEBOOK TO BE YOUR LOGIN?NOV 4 2011 - WWW.QUBOP.COM
  40. 40. DO YOU WANT TO FORCE USERS TO LOG IN? VS.NOV 4 2011 - WWW.QUBOP.COM
  41. 41. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM
  42. 42. HOW MANY CLICKS?NOV 4 2011 - WWW.QUBOP.COM
  43. 43. 1NOV 4 2011 - WWW.QUBOP.COM
  44. 44. 2NOV 4 2011 - WWW.QUBOP.COM
  45. 45. 3NOV 4 2011 - WWW.QUBOP.COM
  46. 46. 4,5, 6,7NOV 4 2011 - WWW.QUBOP.COM
  47. 47. 8NOV 4 2011 - WWW.QUBOP.COM
  48. 48. NOV 4 2011 - WWW.QUBOP.COM
  49. 49. NOV 4 2011 - WWW.QUBOP.COM
  50. 50. THINK ABOUT WHEN TO SAVE AND RESTORE STATE - (void)applicationWillResignActive:(UIApplication *)application - (void)applicationDidEnterBackground:(UIApplication *)application - (void)applicationWillEnterForeground:(UIApplication *)application - (void)applicationDidBecomeActive:(UIApplication *)application - (void)applicationWillTerminate:(UIApplication *)application (INCLUDING DIFFERENT SHUTDOWN SCENARIOS)NOV 4 2011 - WWW.QUBOP.COM
  51. 51. THE MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHSNOV 4 2011 - WWW.QUBOP.COM SOURCE: FLURRY
  52. 52. THANKS! CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH EVAN KIRCHHOFF EVAN@QUBOP.COMTWITTER: @THEEVANKWWW.QUBOP.COM

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